--- title: "Google Business Profile Management | Frively" description: "We set up and look after your Google Business Profile: categories, services, hours, photos, posts, review replies and Q&A." canonical: "https://www.frively.com/services/google-business-profile-management" --- SEO # Google Business Profile Management Your Google Business Profile is what appears when someone searches your name, and it is the easiest thing to set up once and never look at again. We fill it in properly and keep it looked after. [Tell us about your business](https://www.frively.com/contact) ![Three overlapping stylized browser windows floating above a black-and-green city skyline with a map pin](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Foverlapping-windows-city-map-pin%3Fprefix%3Dtenants%252F691b30e96e6ad8298234a312%26v%3D1778253330559&w=3840&q=75&dpl=dpl_Frgxf5DxFV1Nuxey1K1xcykXp4pr) ## What's included The job splits into a few parts, and none of them are one-offs. ### Setup, verification and clean-up Claiming or recovering the listing, taking it through Google's verification, merging duplicates and fixing the name, address, service area and hours so they match the business. ### Categories and services Choosing the primary and secondary categories deliberately, then writing out the services list with your own descriptions rather than leaving Google's defaults in place. ### Photos and posts Uploading and organising photographs, retiring the tired ones, and publishing posts so there is something current on the listing when people look at it. ### Reviews and questions Replies drafted for you to approve, including the difficult ones, and answers written into the Q&A section before someone else fills it in for you. ## What the profile does Your Google Business Profile is the panel that appears when someone searches your name, and the listing behind the map results. It carries your opening hours, your categories, your photos, your reviews, and the buttons people press to call you or book. Someone can read all of that and get in touch without ever opening your website. It is also easy to leave half finished. A profile set up once and never touched drifts out of date. Hours go stale over bank holidays, the services list stops matching what you sell, and questions from the public sit unanswered under someone else's guess. ## What the work consists of We go through the profile field by field first. Business name, primary category, secondary categories, address and service area, regular hours and special hours, attributes, the services and products lists, the description, and the booking and call links. Anything empty gets filled in. Anything wrong gets corrected. Then there is the part that needs looking after rather than setting once: - categories reviewed against what you want to be found for, not what was picked when the listing was created - services written out properly, with your own descriptions instead of Google's defaults - photos uploaded, named sensibly and kept current, with tired ones cleared out - posts published so there is something recent on the listing - review replies drafted for you to approve, including the awkward ones - questions in the Q&A section answered by you rather than by strangers - suspensions, duplicate listings and edits Google applies on its own, dealt with when they appear > A profile does not stay correct on its own. Google takes edits suggested by the public, and applies some changes itself. ## How this is priced For sites we build and host, looking after your Google Business Profile is part of the local SEO work in the monthly fee. Looking after the profile is part of the local SEO work in the monthly fee for the sites we build and host. [How pricing works](/pricing). More information ## How it fits with your website The profile and the website should agree with each other. Name, address, phone and opening hours the same on both. The structured data on your pages describing the same business the profile describes, with the same categories and the same service names. Links from the profile pointing at the page that answers the question someone asked, rather than at the homepage every time. Where we built the site, that is one job rather than two: we build on our own platform instead of assembling plugins, so those details come from the same place. Where the site is somewhere else, we check it against the profile and tell you what needs changing. ## Who it suits Businesses whose customers are local and decide from a phone. If people find you by searching what you do and where you are, rather than by searching your name, the profile is doing the work of a shop window: hours, photographs, reviews, and a button to call or book. What we do not do is promise positions. Nobody can honestly sell you a spot in the map results. What we can do is make sure the profile is complete, accurate, consistent with your website, and looked after by someone who checks it instead of leaving it to run itself. ### Ready to talk? Tell us your business name and the areas you work in. A short conversation about your listing, no obligation. [Tell us about your business](https://www.frively.com/contact) ### Also relevant - [AI Search Visibility](/services/ai-search-visibility)→ - [Local SEO](/services/local-seo)→ - [SEO Audit](/services/seo-audit)→ ## From the blog [ ![](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fgoogle-business-profile-local-ranking-hero.jpg%3Fprefix%3Dtenants%252F691b30e96e6ad8298234a312%26v%3D1780483466864&w=3840&q=75&dpl=dpl_Frgxf5DxFV1Nuxey1K1xcykXp4pr) ### Why your Google Business Profile is key to ranking locally Your Google Business Profile decides whether you show up on the map when local customers search. Here is why it matters and the three things to optimise first. ](/blog/google-business-profile-local-ranking)[ ![Hair salon owner in a modern UK salon reviewing her Google Business profile on a smartphone, with the salon interior softly blurred in the background.](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fgoogle-business-profile-hair-salon-local-website-traffic.png%3Fv%3D1765972135905&w=3840&q=75&dpl=dpl_Frgxf5DxFV1Nuxey1K1xcykXp4pr) ### How to Optimise Your Google Business Profile to Get More Local Customers Your Google Business Profile is often the first thing a local customer sees. Here is how to optimise it properly and make it work with your website. ](/blog/how-to-optimise-google-business-profile-local-business) ## You might also need SEO ### SEO Reporting Plain-English SEO reporting built on data you own, covering search visibility, traffic and enquiries in one place. [SEO Reporting→](/services/seo-reporting) SEO ### Technical SEO Audits and fixes for the things that stop search engines crawling, indexing and understanding your site. [Technical SEO→](/services/technical-seo) SEO ### SEO for Aesthetic Clinics Search optimisation for aesthetic and cosmetic clinics, built around your treatment menu and your local search presence. [SEO for Aesthetic Clinics→](/services/seo-for-aesthetic-clinics) SEO ### SEO for Beauty Salons Local SEO for salons, barbers and clinics, aimed at the searches that end in a booking. [SEO for Beauty Salons→](/services/seo-for-beauty-salons) ## Common questions Do you take ownership of my profile? No. You stay the owner. You add us as a manager, which lets us edit the listing, reply to reviews and post. If you ever stop working with us, you remove our access and everything on the profile stays where it is. Can you guarantee I'll show up in the map results? No, and be wary of anyone who says they can. Google decides what to show, and proximity to the searcher is a big part of it. What we control is whether your profile is complete, correctly categorised, consistent with your website and actively maintained. What happens if my listing gets suspended? We work through the reinstatement process with you. That usually means checking the listing against Google's guidelines, gathering evidence that the business is real and operating where it says, and submitting the appeal. Suspensions are not always deserved, and they are not always quick to lift. Do you write the review replies, or do I? We draft them and you approve them before they go up. You know your customers and we do not want to put words in your mouth, particularly on a complaint. If you would rather write your own and have us handle everything else, that works too. Do I need my website with you as well? No, this can run on its own. It does work better alongside the site, because the profile and the pages should agree on your name, address, hours, categories and service names. If your website is elsewhere, we will tell you what needs changing there. ## Get your profile sorted Tell us the name of your business and the town you work in. We will look at your profile as it stands and come back with what is missing and what we would change. No website needed, no obligation. [Tell us about your business](https://www.frively.com/contact)