--- title: "Website Migration Services | Frively" description: "We move your website to a new platform with every old URL mapped and redirected, checked before the cutover and watched after it." canonical: "https://www.frively.com/services/website-migration" --- Web Design # Website Migration Moving your website off another provider, with every existing URL mapped to a destination before anything goes live. For businesses who have already earned their search visibility and would rather not gamble it on a rebuild. [Get a free website assessment](https://www.frively.com/website-review) ![3D stylized side-by-side comparison: cluttered webpage icon jumble on left and organized site hierarchy with green icons and a purple upward arrow on right, on a pale green backing with transparent outside.](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fside_by_side_site_structure_comparison.png%3Fv%3D1774353854623&w=3840&q=75&dpl=dpl_Frgxf5DxFV1Nuxey1K1xcykXp4pr) ## What's involved The parts of the job, in the order they happen. ### URL inventory and redirect mapping We crawl the existing site, export every URL that returns a page, and give each one a destination on the new site. You see the map and sign it off before it goes anywhere near production. ### Content and media transfer Pages, posts, images and documents move across with their alt text, captions and internal links intact. Images are re-processed for the new templates rather than dropped in at whatever size they were. ### Cutover and DNS Redirects configured and tested on the new site before the domain points at it, DNS time-to-live lowered ahead of the change, mail records checked separately, old hosting left running until traffic has moved. ### Post-migration checks New sitemap submitted, robots file confirmed open, change of address filed where the domain has changed. Then we read the logs and indexing reports for URLs still returning not-found and fix the map. ## What a migration is A migration is not one job. It is the content, the URLs, the images, the internal links, the forms, the tracking and the DNS, and every one of those can break on its own while the others look fine. So we start with an inventory rather than a design. We crawl the whole of your current site and export every URL that returns a page, including the ones nobody remembers: old campaign landing pages, uploaded PDFs, posts written by whoever had the site before you. Then we pull the pages that already earn clicks and hold links, from Search Console and your analytics, and mark them. Those are the load-bearing URLs. Nothing gets changed, merged or dropped without a decision made against that list. ## Mapping the redirects Every old URL gets a destination, decided by hand where it matters. Matched page for page where an equivalent exists, sent to the nearest genuinely relevant page where it does not. Never a blanket redirect of everything to the homepage, which search engines read as an error page rather than a move. You get the map as a sheet before we use it: old URL, new URL, redirect type, and the reason. You know your business better than a crawler does, so if we have pointed a page somewhere daft, that is the moment to say so. > The redirect map is the migration. The rest is a build; this is the part that decides whether you keep what the old site earned. ## How this is priced Moving to us is priced as a build: one upfront fee, which includes the migration and redirect work, then the monthly fee that keeps the site hosted, maintained and found. [How pricing works](/pricing). More information ## The cutover The new site goes up on a preview address first, closed to search engines, and gets checked as a site rather than a set of pages: templates, page titles and meta descriptions, structured data, image handling, forms delivering, analytics recording. Redirects are configured and tested on the new site before it becomes the live one, so they work from the moment the domain points at it rather than being added afterwards. We lower the DNS time-to-live ahead of the change so it takes effect quickly, and we leave the old hosting running until traffic has clearly moved. Mail routing is checked separately, because email records live in the same DNS zone and are easy to knock over by accident. ## After the switch Submit the new sitemap, confirm the robots file is no longer blocking anything, and if the domain has changed, file the change of address in Search Console. Then watch: crawl stats, indexing reports, server logs for URLs that are still returning not-found. Redirect chains get flattened, missed URLs get added to the map. Because we build on our own platform rather than bolting plugins together, the parts that usually cause migration trouble (templates, metadata, redirects, sitemaps) are pieces of the same system, so a fix is a change in one place rather than a hunt through someone else's stack. ### Ready to talk? Send us your web address and a real person will review how it performs in search. Report within one working day, no obligation. [Get a free website assessment](https://www.frively.com/website-review) ### Also relevant - [Technical SEO](/services/technical-seo)→ - [Managed Website Hosting](/services/managed-website-hosting)→ ## From the blog [ ![Small business owner considering whether she needs a website, beside the question "Do I need a website?"](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fdo-i-need-a-website-for-my-small-business.png%3Fprefix%3Dtenants%252F691b30e96e6ad8298234a312%26v%3D1788506699657&w=3840&q=75&dpl=dpl_Frgxf5DxFV1Nuxey1K1xcykXp4pr) ### Do I need a website for my business? Wondering if you need a website when work comes from word of mouth? Here is the honest answer for a local business, and what a website is really for. ](/blog/do-i-need-a-website)[ ![Worried workshop worker leans on bench with headline: "Why isn't my website getting enquiries?"](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fwebsite-not-getting-enquiries-header.jpg%3Fprefix%3Dtenants%252F691b30e96e6ad8298234a312%26v%3D1780473656963&w=3840&q=75&dpl=dpl_Frgxf5DxFV1Nuxey1K1xcykXp4pr) ### Why isn't my website getting enquiries? | Frively If your website looks fine but the enquiries never come, here is what is quietly going wrong, and the three things a site needs to bring in work. ](/blog/website-not-getting-enquiries)[ ![Person holding a smartphone showing a ‘Thank you’ confirmation screen in front of a blurred laptop contact form, with an overlaid title snippet reading ‘Why visitors leave your website without contacting you’.](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fwhy-visitors-leave-your-website-without-contacting-you-hero.png%3Fv%3D1772200849312&w=3840&q=75&dpl=dpl_Frgxf5DxFV1Nuxey1K1xcykXp4pr) ### Why Visitors Leave Your Local Business Website Without Getting in Touch If people land on your website and leave without contacting you, the problem is almost always clarity. Here is how to fix your homepage in under an hour. ](/blog/why-visitors-leave-your-website-without-contacting-you) ## Common questions Will I lose my rankings? Positions can move after any migration, and anyone who tells you otherwise is guessing. What is controllable is the usual cause of a drop: URLs that change without a redirect, or get redirected somewhere irrelevant. We map every URL that exists today, test the redirects before the switch, and keep reading the logs afterwards for anything we missed. Do I have to change my domain name? No. A platform change on the same domain is the simpler case. If you are also changing domain we file a change of address in Search Console and keep the old domain's redirects in place rather than letting the registration lapse. Will my email stop working? It should not, but it is the thing that catches people out. Email routing lives in the same DNS zone as your website record, so a careless edit during a cutover can take mail down. We note the existing mail records before touching anything and check them again once the change has taken effect. Can you migrate from WordPress, Wix, Squarespace or a bespoke build? Yes. We work from a crawl of the live site rather than from the old system's export, so what the site serves is the source of truth regardless of what built it. Admin access or an export is useful where you have it, but the migration does not depend on getting it. Will the site be down while you switch it over? No. The new site is built and checked on a separate preview address while the current one carries on serving visitors. At the switch, DNS moves people from one to the other, and the old hosting stays up until we can see traffic has stopped arriving there. ## Thinking about moving your site? Send us your web address. A real person reviews how the site performs in search and sends you a plain report within one working day, including which pages currently earn traffic and rankings, the ones a migration has to protect. No automated score, no obligation. [Get a free website assessment](https://www.frively.com/website-review)