--- title: "Website Speed Optimisation & Core Web Vitals | Frively" description: "We find what is making your site slow and fix it: oversized images, blocking scripts, heavy tags and layout shift. Measured, not guessed." canonical: "https://www.frively.com/services/website-speed-optimisation" --- Website Care # Website Speed Optimisation We find out what is making your website slow, then fix the causes rather than the symptoms. It is for businesses whose site works but feels heavy on a phone, and who want to know exactly what changed and why. [Get a free website assessment](https://www.frively.com/website-review) ![Three Core Web Vitals cards labeled Fast, Responds instantly, and Stays steady with green pass badges](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fcore-web-vitals-cards%3Fprefix%3Dtenants%252F691b30e96e6ad8298234a312%26v%3D1782312001980&w=3840&q=75&dpl=dpl_Frgxf5DxFV1Nuxey1K1xcykXp4pr) ## What this covers The parts of a speed job, and what each one involves. ### Performance Audit We measure the page in a lab tool for a repeatable waterfall, and against field data from real visitors where there is enough of it. You get a ranked list of what is costing time, not a screenshot of a score. ### Image and Font Delivery Images resized to the dimensions they are shown at, converted to modern formats, and given explicit width and height so the layout stops jumping. Fonts subset to the characters you use, preloaded, and given a readable fallback. ### Script and Tag Cleanup Every script on the page has to justify itself: what it does, whether it is needed before somebody interacts, and whether it can load later or not at all. Marketing tags can usually wait. ### Core Web Vitals Monitoring We keep watching how the page performs for real visitors after the work, so a new plugin, an added tracking tag or an uncompressed upload does not quietly undo it. ## Where the time goes A slow site is rarely slow for a single reason. It is usually a stack of small decisions that each looked harmless at the time: a hero image exported straight off the camera, a font pulled in from another domain, a booking widget that loads its own copy of a JavaScript framework, a chat bubble that loads on every page whether anyone opens it or not. Separately, none of them look like the problem. Together they are. So we measure before we change anything. We run the page through a lab tool to get a repeatable waterfall, and we look at field data from real visitors where there is enough of it, because a page that feels quick on office broadband can be miserable on patchy mobile data. The two often disagree, and the field data is the one that counts. ## What the work consists of Then we work down the list in order of what is costing time. Images get resized to the dimensions they are displayed at, converted to modern formats, and given explicit width and height so the layout stops jumping as they load. Fonts get subset to the characters you use, preloaded, and given a sensible fallback so text stays readable while they arrive. Every script gets justified on its own terms: what does this do, does the page need it before somebody interacts, and can it wait? Marketing tags almost always can. Where a page looks the same for every visitor, we render it on the server, so the browser receives finished HTML instead of instructions for assembling it. > Most speed work is subtraction. The fastest request is the request the browser never has to make. ## How this is priced For sites we build and host, speed is part of how the site is built and looked after, so it sits inside the monthly fee. If your current site is slow, the free assessment shows where and why. Speed is built into the sites we make, so the fix is a rebuild on our platform rather than tuning a site we did not build. [How pricing works](/pricing). More information ## Core Web Vitals, in plain terms Core Web Vitals are Google's way of describing how a page feels to use: how long the main content takes to appear, how quickly the page responds when somebody taps, and how much the layout shifts about while it loads. They are diagnostics rather than a scoreboard, and each has its own usual cause. Content that arrives late normally means an oversized image or a render-blocking request. Sluggish taps normally mean too much JavaScript competing for the main thread. A shifting layout normally means an image, an embed or a late font with no space reserved for it. We report against all of them, and we fix the causes rather than the score. ## On your platform, or on ours If your site runs on WordPress, Wix, Shopify or something bespoke, we work within it and pick the fights worth having. Some of the weight comes from the platform itself and cannot be removed without rebuilding. We will tell you when that is the case, rather than charging you to shave the edges off it. We build our own sites on our own platform, instead of assembling a stack of plugins. That matters for speed because the performance decisions are made in the code up front, rather than patched afterwards with a caching plugin and a compression add-on. Either way, you get a plain account of what we changed, what we measured before and after, and what is still on the list. ### Ready to talk? Send us your web address and a real person will review how it performs in search. Report within one working day, no obligation. [Get a free website assessment](https://www.frively.com/website-review) ### Also relevant - [Managed Website Hosting](/services/managed-website-hosting)→ - [Website Maintenance](/services/website-maintenance)→ - [Technical SEO](/services/technical-seo)→ ## From the blog [ ![Small business owner looking at a laptop screen stuck on ‘LOADING…’, with an overlaid title snippet reading ‘Why is my small business website slow?’ in a warm home-office setting.](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fwhy-is-my-small-business-website-slow-hero.png%3Fv%3D1772192371727&w=3840&q=75&dpl=dpl_Frgxf5DxFV1Nuxey1K1xcykXp4pr) ### Why Your Small Business Website Is Slow and What It Is Costing You A slow website quietly costs local businesses bookings every day. Here is why it happens, what it means for your enquiries, and how to fix it. ](/blog/why-is-my-small-business-website-slow)[ ![Man in car scrolling smartphone showing 'accountant near me' search results](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fman-searching-accountant-on-phone-in-car.png%3Fv%3D1770639689841&w=3840&q=75&dpl=dpl_Frgxf5DxFV1Nuxey1K1xcykXp4pr) ### Why mobile speed matters for accountant enquiries Most clients search on a phone. Learn how slow pages and clunky layouts reduce calls and consultation requests and what to fix first. ](/blog/mobile-speed-for-accountant-enquiries)[ ![Hand holding smartphone showing local plumber call-to-action buttons next to mobile-first websites checklist text](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fmobile-first-checklist-smartphone.png%3Fv%3D1769759208195&w=3840&q=75&dpl=dpl_Frgxf5DxFV1Nuxey1K1xcykXp4pr) ### Mobile-first websites: the simplest checklist for local businesses A simple mobile-first checklist to help local businesses get more calls and enquiries with faster pages, clearer layouts, and easier tapping. ](/blog/mobile-first-websites-local-business-checklist) ## Common questions How do you decide what to fix first? By what is costing the most time on the pages that matter to you, which is usually the home page and your main service or booking page. The audit gives us an ordered list, so we start at the top of it. Sometimes that is a single oversized image, and sometimes it is a script somebody added long ago and forgot about. Can you work on my existing site, or do I need a new one? We can work on most existing sites, whatever they are built on. Some platforms and page builders set a floor we cannot get below without rebuilding, and if yours is one of them we will say so plainly instead of billing you for diminishing returns. A rebuild is a decision to take on its own merits, not something we would push you into off the back of a speed audit. Will passing Core Web Vitals get me higher rankings? Not on its own. Page experience is one of the things Google takes into account, but relevance and content do the heavy lifting, so a fast page about the wrong thing still will not rank. The better reason to do this work is the visitor: a slow page asks somebody to wait before they know whether you are any good. Will making the site faster change how it looks? Usually not in any way a visitor would notice. Most of the work is invisible: smaller image files, fewer requests, scripts loading later. Where a change would be visible, such as swapping a decorative web font or removing a carousel that costs more than it earns, we show you first and you decide. Is a caching plugin not enough? Caching helps with repeat delivery, but it does not shrink an oversized image, remove a tracking tag or stop the layout jumping. Those are the things visitors feel. Plugins also stack up, and overlapping performance plugins can end up duplicating or undoing each other's work. ## Think your site is slower than it should be? Send us your web address. A real person reviews how the site performs in local search and sends you a plain report within one working day, including how the page loads on a phone and what is slowing it. No automated score, no obligation. [Get a free website assessment](https://www.frively.com/website-review)