--- title: "Kate Shove | Frively | Websites for Local Businesses" description: "Director at Frively. A first in maths from Queen Mary University, plus a career marketing industry-specific software to small businesses, particularly salons. Kate brings the technology used by global brands within reach of local SMEs." canonical: "https://www.frively.com/team-members/kate-shove" --- ![kate-shove-director-frively-ltd](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fsmiling-black-pink-hair-piercings.png%3Fv%3D1765800145755&w=1536&q=75&dpl=dpl_DEc4fGhEc1SCRZZutzoEsRuDy1CJ) # Kate Shove Co Founder ## Contact Information [01273 112456](tel:01273 112456) [kate@frively.com](mailto:kate@frively.com) ## Schedule Monday - Friday [Book a call](https://calendly.com/kate-frively/call-back) ## Authored Blog Posts - [![](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fgoogle-business-profile-local-ranking-hero.jpg%3Fprefix%3Dtenants%252F691b30e96e6ad8298234a312%26v%3D1780483466864&w=1536&q=75&dpl=dpl_DEc4fGhEc1SCRZZutzoEsRuDy1CJ) ### Why your Google Business Profile is key to ranking locally Your Google Business Profile decides whether you show up on the map when local customers search. Here is why it matters and the three things to optimise first. Read more ](/blog/google-business-profile-local-ranking) - [![Smiling man in denim apron beside green panel reading "Your web designer is lovely."](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fwebsite-loyalty-trap-header.jpg%3Fprefix%3Dtenants%252F691b30e96e6ad8298234a312%26v%3D1780473659653&w=1536&q=75&dpl=dpl_DEc4fGhEc1SCRZZutzoEsRuDy1CJ) ### Your web designer is lovely. Is your website working? | Frively Your web designer might be a great person. That doesn't mean your website is bringing in customers. Here is how to tell the difference, kindly. Read more ](/blog/website-loyalty-trap) Show more posts - [![Laptop on round wooden table showing "ÉCLAT" website, with stacked notebooks and a vase in a bright modern room](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Flaptop-eclat-website-wooden-table.png%3Fprefix%3Dtenants%252F691b30e96e6ad8298234a312%26v%3D1779991877467&w=1536&q=75&dpl=dpl_DEc4fGhEc1SCRZZutzoEsRuDy1CJ) ### Best salon websites in the UK 2026 | Frively Six of the best salon websites in the UK in 2026, and the principles that make each one rank, convert, and book clients on autopilot. Read more ](/blog/best-salon-websites-uk) - [![Person holding a smartphone showing a Google local search for ‘electrician near me’ beside an open laptop, with an overlaid title snippet reading ‘How to rank higher on Google Local Business’.](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fhow-to-rank-higher-on-google-local-business-hero.png%3Fv%3D1772194792418&w=1536&q=75&dpl=dpl_DEc4fGhEc1SCRZZutzoEsRuDy1CJ) ### How to get your local business website ranking higher on Google Six practical actions that get your local business showing up higher in Google, starting with the ones that will have the biggest impact. No jargon, no tricks, just what works Read more ](/blog/how-to-rank-higher-on-google-local-business) - [![Hands stirring white cream in black mixing bowl with spatula beside pump bottle](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fhands-stirring-cream-black-bowl.jpg%3Fprefix%3Dtenants%252F691b30e96e6ad8298234a312%26v%3D1780002709450&w=1536&q=75&dpl=dpl_DEc4fGhEc1SCRZZutzoEsRuDy1CJ) ### Salon offer ideas that actually fill the diary Seven salon offer ideas that fill the diary in 2026, the business problems each one solves, and the offers that quietly cost you money instead. Read more ](/blog/salon-offer-ideas-that-work) ## About Kate Kate is a Co Founder at Frively, where she helps shape how small and medium-sized businesses get access to the kind of website technology that has, until now, been reserved for global brands. She graduated with a first in maths from Queen Mary University, and has spent her career at the intersection of small business and software. Since leaving university, Kate has been involved in running and managing a SaaS business, building deep expertise in marketing industry-specific technology to small businesses, particularly in the salon environment. That experience taught Kate something a lot of people in tech never learn: how it actually feels to run a small business. The pressure of payroll, the weight of every booking, the relief when something just works. It is the reason she is so committed to making sure the businesses Frively works with feel in control, confident, and free to focus on the work they love. Alongside her SaaS work, Kate has been involved in enterprise-level website construction, the kind of build process used by companies with millions to spend. Bringing those two worlds together is what Frively is built on: the technology used by global businesses, made available to the salons, accountants, plumbers, electricians, dentists, and air conditioning companies that are the backbone of every local community. The relationships built along the way are what Kate values above everything else. Long-standing partnerships with clients who know their business is genuinely understood, not just managed. Transparency, trust, and a real investment in the success of every business Frively works with are what she brings to every conversation, from the very first call. ### Experience 9\+ years ### Specialities Social Media SEO Expert Digital Marketing Software Support ## Client Reviews 5.0 Based on 10 reviews - N Nicolas Ablitt > Frively has been a game changer for us. The gift cards and marketing tools are brilliant and so easy to use. Everything just works and saves us a huge amount of time. Customer service is always excellent and the value for money is outstanding. Could not recommend it more. - D Debbie Wiseman - Classic Hair Co - Tilbury > Frively Social has made a huge difference to our salon. We have seen a big jump in awareness and engagement, plus more new clients coming through the door. It has also lifted team morale because the pressure of doing our own social media is gone. Flexible, helpful and excellent value. - N Nicki Tregembo > We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you. Show all reviews - N Nigel Haffenden (John Richards) > We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service, all done for us, and it keeps being improved. Very highly recommended. - N Nicki Cattell > We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough! - B Ben Morphy (Ginkgo) > I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly. - R Rebekah Todd (Todd Hairdressing) > Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you. - B Beverley Kipling (Directors Cut) > The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day. - S Sally Priscott - Honeys - Taunton > 100% more new clients, hundreds of monthly online bookings, and an online presence better than at anytime in the last 25 years. Frively is brilliant! And they do it all for me. - T Tracy Essam (The Pamper Suite) > Since moving to Frively our web traffic has increased 10x. We doubled new clients rates and online bookings have gone through the roof! ## Authored Blog Posts - [![](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fgoogle-business-profile-local-ranking-hero.jpg%3Fprefix%3Dtenants%252F691b30e96e6ad8298234a312%26v%3D1780483466864&w=1536&q=75&dpl=dpl_DEc4fGhEc1SCRZZutzoEsRuDy1CJ) ### Why your Google Business Profile is key to ranking locally Your Google Business Profile decides whether you show up on the map when local customers search. Here is why it matters and the three things to optimise first. Read more ](/blog/google-business-profile-local-ranking) - [![Smiling man in denim apron beside green panel reading "Your web designer is lovely."](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fwebsite-loyalty-trap-header.jpg%3Fprefix%3Dtenants%252F691b30e96e6ad8298234a312%26v%3D1780473659653&w=1536&q=75&dpl=dpl_DEc4fGhEc1SCRZZutzoEsRuDy1CJ) ### Your web designer is lovely. Is your website working? | Frively Your web designer might be a great person. That doesn't mean your website is bringing in customers. Here is how to tell the difference, kindly. Read more ](/blog/website-loyalty-trap) Show more posts - [![Laptop on round wooden table showing "ÉCLAT" website, with stacked notebooks and a vase in a bright modern room](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Flaptop-eclat-website-wooden-table.png%3Fprefix%3Dtenants%252F691b30e96e6ad8298234a312%26v%3D1779991877467&w=1536&q=75&dpl=dpl_DEc4fGhEc1SCRZZutzoEsRuDy1CJ) ### Best salon websites in the UK 2026 | Frively Six of the best salon websites in the UK in 2026, and the principles that make each one rank, convert, and book clients on autopilot. Read more ](/blog/best-salon-websites-uk) - [![Person holding a smartphone showing a Google local search for ‘electrician near me’ beside an open laptop, with an overlaid title snippet reading ‘How to rank higher on Google Local Business’.](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fhow-to-rank-higher-on-google-local-business-hero.png%3Fv%3D1772194792418&w=1536&q=75&dpl=dpl_DEc4fGhEc1SCRZZutzoEsRuDy1CJ) ### How to get your local business website ranking higher on Google Six practical actions that get your local business showing up higher in Google, starting with the ones that will have the biggest impact. No jargon, no tricks, just what works Read more ](/blog/how-to-rank-higher-on-google-local-business) - [![Hands stirring white cream in black mixing bowl with spatula beside pump bottle](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fhands-stirring-cream-black-bowl.jpg%3Fprefix%3Dtenants%252F691b30e96e6ad8298234a312%26v%3D1780002709450&w=1536&q=75&dpl=dpl_DEc4fGhEc1SCRZZutzoEsRuDy1CJ) ### Salon offer ideas that actually fill the diary Seven salon offer ideas that fill the diary in 2026, the business problems each one solves, and the offers that quietly cost you money instead. Read more ](/blog/salon-offer-ideas-that-work)