--- title: "Websites for Tradespeople | Brighton Web Design | Frively | Websites for Local Businesses" description: "Brighton web design and SEO for trades. A page for each job you want to win, in each town you cover, so enquiries come to you." canonical: "https://www.frively.com/websites-for-tradespeople" last_updated: "2026-09-17T13:18:20.486Z" --- For trades # Websites for tradespeople, built around the jobs you want to win We are a web design and SEO agency in Brighton. Built for builders, decorators, roofers, electricians and heating engineers: a site with a page for each job you want to win, in each place you want to win it, so the enquiry comes to you instead of through a directory. - A page for each job type, rather than a services list trying to rank for all of them at once. - A page for each area you cover, naming the work you do there. - Your own photos, your accreditations and an enquiry form on every page. [Get a free website assessment](/website-review)[Or talk to us first](/contact) - Brighton-based, working across Sussex and beyond - One build fee, one monthly fee ![Website mockup for Holloway & Sons with 'Built right, first time' hero and mobile enquiry form](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fholloway-and-sons-website-mockup%3Fv%3D1782315331074&w=3840&q=75&dpl=dpl_FAsHto23rNAvWuyH4msTmPTJWEsa) A page per jobA boiler swap, a full rewire and a flat roof repair are different searches. Each gets a page written for it. Why it works ## Competing in a town is a different job to competing nationally Search for trade work is short, local and specific. Someone types the job and the place in the same query, then picks from what is in front of them. A page that names both, and shows the work behind it, is the page that answers that search. ### The place is part of the search When someone needs a trade, the place goes into the search along with the job: a town, a village or a part of a city. A page that names the place, and reads like it was written by someone who works there, matches that search. A national services page has to stay vague to cover everywhere, so it matches nothing in particular. ### The job is part of the search too A landlord safety check and a full bathroom refit are different jobs, with different words, different urgency and different customers. Split them into their own pages and each one can answer its own search properly, with its own heading, its own detail and its own photos. ### Your own proof, not a shared profile On a directory your listing sits next to your competitors and the enquiry can be sold on to whoever else is paying. On your own site you show your own jobs, your accreditations and the areas you travel to, and the enquiry arrives with you. What is on the site ## The pages a trade site is built from Each job type and each area you cover gets its own page, linked to the others so customers and search engines can find their way around. The list below is a starting point. Yours is set by the work you want and the places you cover. - ![Centered green location pin above a minimal map with white rounded cards fanned around it, some with purple accents, in a soft pastel 3D style.](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fgreen-pin-cards-map-cutout.png%3Fv%3D1773329546658&w=3840&q=75&dpl=dpl_FAsHto23rNAvWuyH4msTmPTJWEsa) ### Local SEO The work that gets you found in map results and local searches: your Google Business Profile, pages for the areas you cover, and the technical detail behind both. [Read more](/services/local-seo) - ![Three overlapping stylized browser windows floating above a black-and-green city skyline with a map pin](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Foverlapping-windows-city-map-pin%3Fv%3D1778253330559&w=3840&q=75&dpl=dpl_FAsHto23rNAvWuyH4msTmPTJWEsa) ### Google Business Profile Management We set up, correct and look after your Google Business Profile so the listing people see matches the business you run. [Read more](/services/google-business-profile-management) - ![Stylized 3D white audit report card with green header, purple-accent gauge, small bar chart, ranked rows, and a green magnifying glass icon, isolated on transparent background.](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Faudit_report_card_3d_cutout.png%3Fv%3D1773248796822&w=3840&q=75&dpl=dpl_FAsHto23rNAvWuyH4msTmPTJWEsa) ### SEO Audit A hands-on audit of your site's crawling, indexing, content and search demand, written up as an ordered list of fixes. [Read more](/services/seo-audit) - ![Centered 3D stylized laptop on pale green background with a textless website layout on screen and three surrounding task icons, each marked complete with a green checkmark accented in purple.](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Flaptop-tasks-complete-3d-pastel.png%3Fv%3D1773160957908&w=3840&q=75&dpl=dpl_FAsHto23rNAvWuyH4msTmPTJWEsa) ### Website Maintenance Ongoing care for a live website: monitoring, updates, backups and the small content changes you would otherwise put off. [Read more](/services/website-maintenance) - ![Four white rounded icon cards in a 2x2 grid connected by thin green lines converging to a central purple-accent node on a pale green background.](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Ffour-product-icon-cards-connected.png%3Fv%3D1773229416620&w=3840&q=75&dpl=dpl_FAsHto23rNAvWuyH4msTmPTJWEsa) ### Managed Website Hosting We run the hosting, domain, certificates and platform updates for the sites we build, so nobody has to log into a control panel. [Read more](/services/managed-website-hosting) - ![Three Core Web Vitals cards labeled Fast, Responds instantly, and Stays steady with green pass badges](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fcore-web-vitals-cards%3Fv%3D1782312001980&w=3840&q=75&dpl=dpl_FAsHto23rNAvWuyH4msTmPTJWEsa) ### Website Speed Optimisation We measure what is making your website slow, then fix the causes, from oversized images to scripts the page never needed. [Read more](/services/website-speed-optimisation) How we work ## From the work you want, to pages that answer the search No mystery to it. You tell us what work you want more of and where you will travel; we do the search research, build the pages, and keep extending the site afterwards. 1 ### Work out what you want to be called for We go through the jobs you want more of, the jobs you would rather stop doing, and the areas you travel to. Then we check what people search for in those places and how hard each of those searches is to win. That list decides the pages. 2 ### Build the pages Each job type gets a page and each area gets a page, written around what people ask for, carrying your photos and accreditations, the structured data search engines read, and an enquiry form that goes straight to you. 3 ### Publish, then keep adding The site goes live and the work continues: new job types as you take them on, new areas as you extend your patch, photos from jobs you have just finished. A trade site earns its position by covering more of what people search for. Our work ## Trade websites we have built Sites for trades businesses, live now and looked after on our own platform. ![R.K Plumbing & Heating website: homepage, desktop view](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Frk-plumbing-and-heating--01-home-desktop.jpg%3Fv%3D1789644584954&w=3840&q=75&dpl=dpl_FAsHto23rNAvWuyH4msTmPTJWEsa) Brighton · August 2026 ### R.K Plumbing & Heating Plumbing, heating and bathroom installation in Brighton. Live at rkplumbingandheatingservices.com. Guides ## Reading for trade businesses What we have written about getting a trade website found. [ ![Website article layout with headline "Is Checkatrade worth it? Wrong question." and overlaid info cards on a blurred tradesman photo](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2FIs%2520Checkatrade%2520Worth%2520It.png%3Fv%3D1784107148129&w=3840&q=75&dpl=dpl_FAsHto23rNAvWuyH4msTmPTJWEsa) Plumbing and Heat Engineering · 6 min ### Is Checkatrade worth it? The question every trade should be asking differently Is Checkatrade worth it? A local SEO specialist explains what trades give up by renting visibility, and why owning your Google rankings pays better. ](/blog/is-checkatrade-worth-it)[ ![Electrician in a hi-vis jacket sits at the back of a work van using a laptop showing star ratings and reviews, with the overlaid text ‘Fake reviews on your electrician website’ on a quiet UK residential street.](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Ffake-reviews-electrician-website-hero-6-april-2025.png%3Fv%3D1772186901916&w=3840&q=75&dpl=dpl_FAsHto23rNAvWuyH4msTmPTJWEsa) Electricians · 1 min ### Fake Reviews on Your Electrician Website: What the Law Now Says and What to Do About It Fake reviews are now banned under UK law. Here is what electricians and local service businesses need to know, and the simple steps to stay on the right side of it. ](/blog/fake-reviews-electrician-website-uk-law)[ ![UK electrician in a hi-vis jacket reviews a laptop showing a ‘Business Details’ page while holding a clipboard, with an overlaid title snippet reading ‘Business details UK electrician website’.](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fuk-electrician-website-business-details-required.png%3Fv%3D1772188488775&w=3840&q=75&dpl=dpl_FAsHto23rNAvWuyH4msTmPTJWEsa) Websites · 1 min ### What Business Details Must a UK Electrician Display on Their Website? UK law requires electricians to display specific business details on their website. Here is exactly what you need to show, where to put it, and why it matters. ](/blog/what-business-details-must-a-uk-electrician-display-on-their-website) Questions ## Questions worth asking first The things worth settling before you build a site of your own. Why a page for each job and each area, rather than a single services page? Because that is how people search. They type the job and the place together, then pick from what is in front of them. A single services page has to be about everything you do, so it matches nothing closely. Give each job type its own page and each area its own page and every search has something written for it, with its own heading, its own description and its own structured data for search engines to read. Do you work with tradespeople outside Sussex? Yes. Frively is based in Brighton and works across Sussex, but the work itself is done wherever you are. Building pages for the towns you cover does not need an office in them, and we will not pretend to have one. Our only address is in Brighton. I already get work from a directory. Why bother with my own site? A directory listing is rented. It ranks for the directory rather than for you, your profile sits alongside your competitors, and the enquiry can be passed on to other trades. A site you own accumulates instead: every job page and area page you add stays yours and links back to the rest of the site, so the work you put in builds up, and it does not disappear when you stop paying. Can pages be added later? Yes. Tell us about the new job you have taken on or the new area you cover and we add the page for you. Changes like that are part of the monthly fee rather than a separate invoice, and there is nothing for you to log into. ### Still deciding? Tell us the work you want more of and the places you want it from, and we will tell you what the site would need to cover. [01273 112456](tel:01273 112456)[hello@frively.com](mailto:hello@frively.com)Brighton Related pages ## By trade, and where we work The plumbing-specific page, and the areas we cover. [ ### Websites for Plumbers ](/websites-for-plumbers) [ ### Web Design Sussex ](/web-design-sussex) [ ### Web Design Brighton ](/web-design-brighton) Next step ## Tell us the jobs you want and the places you want them from We will come back with the pages your site would need, in what order we would build them, and how the work would run. No obligation to go ahead. Brighton-based, working with local businesses across the country. If we are not the right fit for your trade, we will say so.