Google Ads for Accounting Firms

What Google Ads management for accountants covers

This service focuses on the practical setup and ongoing improvements that influence lead quality and cost.

• Account and campaign setup (or rebuild of an existing account)
• Campaign structure built around specific accounting services and intent
• Keyword research and match type strategy to reduce wasted spend
• Ad copy written to pre-qualify clicks and improve relevance
• Ad extensions to increase visibility and improve click through rate
• Landing page recommendations to improve enquiries from paid traffic
• Conversion tracking and measurement (calls, forms, key actions)
• Budget pacing and bid adjustments to match performance
• Ongoing optimisation to improve results over time

Who this is best for

This is a good fit if you want more enquiries for specific services like tax returns, bookkeeping, payroll, accounts, or specialist support. It also suits firms in competitive areas where organic visibility is slow or inconsistent. If you have had leads before but quality is mixed, the focus on intent and tracking helps you tighten targeting.

How delivery works

We start by clarifying the services you want to promote, your service area, and what counts as a qualified lead. Next comes account setup, keyword and negative keyword planning, ad creation, and tracking so performance can be measured properly. Once campaigns are live, we monitor early data to correct wasted spend quickly and then optimise towards stable cost per lead.

Ongoing optimisation and reporting

Google Ads performance changes with competition, seasonality, and search behaviour, so ongoing work matters. Optimisation typically includes search term reviews, keyword and negative keyword updates, bid and budget adjustments, ad testing, and improvements to landing page alignment. Reporting stays focused on outcomes like enquiries, conversion rate, and cost per lead, not vanity metrics.