Local business website design and SEO

A beautiful website that gets you found

Built for local service businesses, so you get found and get the enquiry

  • Looks beautiful and reflects your business
  • Ranks on page one for local searches
  • Turns visitors into enquiries, fully managed for you
Marlow & Sons Plumbing homepage mockup with large headline, service cards, search result and analytics widgets
Website design and SEO, working as one

Beauty and performance, built in not bolted on

You are often asked to choose. One route gives you a website that looks the part. Another gets you found on Google. You get both together, from the day your site goes live.

Google search for "electrician near me" with Mercer Electrical listing and #1 RANKING badge

What design work focuses on

  • A site that looks professional
  • A clean, modern feel
  • A design that reflects your brand

What SEO work focuses on

  • Getting found on Google
  • Ranking for local searches
  • Bringing the right visitors in

With Frively you get both, in one website. Nothing bolted on afterwards.

SEO web design that brings in work

Found, trusted, booked

Three things have to happen for your website to bring in work. You get found when people search, you earn their trust once they land, and you make it easy for them to get in touch. Miss one and the other two stop paying off. You get all three built in from the day your site goes live.

Found

You show up in local search

When someone nearby searches for what you do, your site is there on page one, in front of the people ready to enquire, not sitting where nobody scrolls.

Trusted

Proof that earns the click

Showing up is only the start. Your site has to look the part and back it up, so the person weighing you against the next result feels confident choosing you.

Booked

New enquiries in your inbox

A visitor who trusts you needs an easy way to act. Clear next steps turn that interest into a call, a form, or a booking landing with you.

Found, trusted, booked, working together as one. That is what the Frively platform is built to do.

Website design for local service businesses

Built for businesses like yours

You know your trade. You get a website that understands it too, written around the services you offer and the areas you cover.

Pulse report dashboard with measurements, calendar booking overlay, and 'New enquiry' notification

Free website assessment

Find out what your current website is doing for you.

Most local business owners are surprised by what their Pulse assessment reveals. Not because their site looks bad, but because looking good and performing well are two different things.

Prefer to talk it through first? Book a call

Local businesses already found

Results you can see

Honeys Hair & Beauty case study card with search snippet, green performance stats, and 'Read the case study' link
Salons and Clinics

Honey's Hair and Beauty

A £2000 website that delivered nothing. 10 months with Frively, the salon has doubled its new clients and hired an additional stylist to keep up.

+150%
New clients per month
+296%
booking revenue
0 -> 78
Page 1 rankings
Search result for "skin clinic bedfordshire" showing The Vintage Avenue | Hair & Skin Clinic Biggleswade, 4.9★ and #1 badge
Salons and Clinics

Vintage Avenue Hair and Beauty

Burnt by two previous web designers. Within months of launching with Frively, "hairdressers Biggleswade" moved from page 5 to position 1.

#1
for every service
65
new clients per month
£4.5k
monthly bookings
Webpage case study card for Cruz Hairworks showing search result, green #1 badge, metrics and call-to-action
Salons and Clinics

Cruz Hairworks

30 years of reputation, zero discoverability. Four months after launch, Cruz ranks #1 locally for every hairdressing search and is cited on ChatGPT.

+100%
New clients growth YOY
0 -> 39
AI citations
6 -> 64
ranking pages

How it works

How Frively works

Step 1

Free Pulse assessment

We run your existing website through Pulse and send you a clear, no-jargon report on where you stand, what's holding it back, and what fixing it would deliver. No obligation, no sales pressure.

Step 2

Identify your needs and we build your site

Book a call to go through what your site needs. You pay an upfront build fee plus a monthly fee for hosting, updates, content, and local SEO, and you get your estimate on the call.

Step 3

Get found and every month, your site gets stronger

Fresh content goes live. Rankings get worked on. Technical performance is monitored. Security stays current. You get a monthly report showing what's been done and what's improving - while you focus on running your business.

How it started

What if you took a website built to compete globally and put it behind a business competing locally?

Running a SaaS business, our engineers had built us a website that was beating agencies spending millions on marketing. We took apart why it worked, rebuilt the framework for the local businesses we saw around us, and that became Frively.

Co-founder

Kate Shove

Co-founder

Tom Knight

Guides and Insights

The Frively Blog

Why your Google Business Profile is key to ranking locally

Your web designer is lovely. Is your website working?

Mobile-first websites: the simplest checklist for local businesses

YOUR NEXT STEP

Let's talk about your website.

A 15-minute Zoom call with one of our team. No pitch, no obligation.

☎ 01273 112456

Not ready to talk? Get your free Pulse Report.