Solicitors and law firms
Websites for solicitors and law firms
People look for a solicitor when something in their life needs sorting: a house purchase, a separation, a will, a dispute at work. They search for that matter, compare a few firms on reviews and accreditations, and go with the one that looked established, explained things plainly and made the first step easy. That judgement gets made on your site, before they move on to the next firm on the list.
- A page for every practice area, from conveyancing to wills and probate
- SRA details, Law Society accreditations and your team where clients look
- The pricing the SRA Transparency Rules require, on the page it belongs to
- A call or enquiry route that works on a phone, from every page
- Brighton-based, working across England and Wales
- You own your domain and your content
- One build fee, one monthly fee
Built around how clients choose a solicitor
Legal clients rarely browse. They arrive with one matter, often under pressure, and want to know quickly who does that work nearby, whether they can be trusted with it, and how to start. Everything below is there to settle those questions before they get in touch.
Each practice area on its own page
Conveyancing, wills and probate, family, employment, personal injury, commercial. Each gets its own page, written in the words a client would type, so a search for a conveyancing solicitor has a conveyancing page to land on, not your homepage.
Regulation where it counts
Your SRA number and the SRA digital badge, embedded so it verifies rather than pasted in as an image, in the footer of every page. The Law Society schemes you hold, such as Lexcel, CQS or WIQS, and each fee earner's title and qualifications as you give them to us, on the pages that need them. Clients check before they call.
Transparency information, easy to find
For the work the SRA requires you to publish prices for, residential conveyancing, probate and employment tribunal claims among them, the cost and service details sit on the relevant practice area page where a client will find them, not buried in a PDF.
Reviews next to the matter they mention
Say a client thanks one of your conveyancers by name for a smooth house purchase. That review goes on the conveyancing page and on that solicitor's profile, not only on a separate reviews page, so it is seen wherever it is relevant.
A clear route to a first conversation
A call button and a short enquiry form on every page, asking only what you need for a first conversation. No long forms, and a person at the other end.
Consistent about your town and your practice areas
Your Google Business Profile, your reviews and your site all say the same thing about where you are and what you do. That is what search engines check when someone searches for 'family solicitor near me' or 'conveyancing solicitors' in your town.
The work behind a law firm website
Design is the start. These are the services we carry on providing once a firm's site is live: local search, upkeep and reporting.
Local SEO Services
The work that gets you found in map results and local searches: your Google Business Profile, pages for the areas you cover, and the technical detail behind both.
Google Business Profile Management
We set up, correct and look after your Google Business Profile so the listing people see matches the business you run.
SEO Audit
A hands-on audit of your site's crawling, indexing, content and search demand, written up as an ordered list of fixes.
Technical SEO
Audits and fixes for the things that stop search engines crawling, indexing and understanding your site.
SEO Reporting
Plain-English SEO reporting built on data you own, covering search visibility, traffic and enquiries in one place.
Website Redesign
A rebuild of the site you already have, with every existing URL mapped and redirected so the rankings come with you.
How we build a law firm site
A short, plain process. Your time goes into the first stage; after that the work is ours. Nothing gets written about a practice area without asking you how you handle that work.
Map the practice areas and the clients you want
We go through the work you take on, the matters you want more of, the ones you would rather refer on, and the area you cover. That decides which practice areas earn their own page and how the site is organised.
Build the site
Practice area pages, a team page with qualifications and SRA details, reviews, transparency pricing, and a way to call or enquire from wherever a visitor lands. The detail search engines read goes in as we build, not afterwards.
Look after it
Google Business Profile, local search, site health and hosting, looked after from launch onwards. Changes are ours to make and come under the monthly fee, so the website is never on your to-do list.
Reading on enquiries and local search
Short pieces on what makes a visitor pick up the phone, and on local search.
Small and Local Businesses · 3 min
How fast should you reply to a new enquiry?
How fast should you reply to a new enquiry? For local businesses, minutes matter. Why lead response time decides who wins the work, and how to be quicker.
Small and Local Businesses · 6 min
Why isn't my website getting enquiries? | Frively
If your website looks fine but the enquiries never come, here is what is quietly going wrong, and the three things a site needs to bring in work.
Websites
Local SEO page titles that rank, get clicks, and bring in enquiries
Your page title is the biggest ranking and click signal you control. Use these simple local title formulas to rank for more searches and win more enquiries.
Questions law firms ask
Straight answers on regulation, transparency, enquiries and who makes changes.
Do you only build websites for solicitors?
Can the site carry our SRA details and accreditations?
What about the SRA Transparency Rules?
How do you handle enquiries?
Can you move my existing site without throwing away what it has earned in search?
Who makes changes once the site is live?
What does it cost?
Something not covered here?
Tell us your practice areas and the towns you cover, and you will get an answer from the person who would do the work.
01273 112456hello@frively.comBrightonOther practices, and where we work
Our page for accountancy practices, and the areas closest to home.
Find out what your firm's site is missing
The quickest route is a call: the practice areas worth their own page, where your regulatory detail and transparency pricing belong, and what the site is costing you in first enquiries. Or submit your web address for a free assessment, and a member of the team will work through the site and send a written report within one working day.
Straight answers from the person who would do the work.