Solicitors and law firms

Websites for solicitors and law firms

People look for a solicitor when something in their life needs sorting: a house purchase, a separation, a will, a dispute at work. They search for that matter, compare a few firms on reviews and accreditations, and go with the one that looked established, explained things plainly and made the first step easy. Your website has to do all of that before they open the next tab.

  • A page for every practice area, from conveyancing to wills and probate
  • SRA details, Law Society accreditations and your team where clients look
  • The pricing the SRA Transparency Rules require, on the page it belongs to
  • A call or enquiry route that works on a phone, from every page
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  • Brighton-based, working across England and Wales
  • You own your domain and your content
  • One build fee, one monthly fee
Three service cards for Conveyancing, Wills & probate, and Family law with search bubbles above and a New service placeholder
What goes in

Built around how clients choose a solicitor

Legal clients rarely browse. They arrive with one matter, often under pressure, and want to know quickly who does that work nearby, whether they can be trusted with it, and how to start. Everything below is there to settle those questions before they get in touch.

Each practice area on its own page

Conveyancing, wills and probate, family, employment, personal injury, commercial. Each gets its own page, written in the words a client would type, so a search for a conveyancing solicitor has a conveyancing page to land on, not your homepage.

Regulation where it counts

Your SRA number and the SRA digital badge, embedded so it verifies rather than pasted in as an image, in the footer of every page. The Law Society schemes you hold, such as Lexcel, CQS or WIQS, and each fee earner's title and qualifications as you give them to us, on the pages that need them. Clients check before they call.

Transparency information, easy to find

For the work the SRA requires you to publish prices for, residential conveyancing, probate and employment tribunal claims among them, the cost and service details sit on the relevant practice area page where a client will find them, not buried in a PDF.

Reviews next to the matter they mention

Say a client thanks one of your conveyancers by name for a smooth house purchase. That review goes on the conveyancing page and on that solicitor's profile, not only on a separate reviews page, so it is seen wherever it is relevant.

A clear route to a first conversation

A call button and a short enquiry form on every page, asking only what you need for a first conversation. No long forms, and a person at the other end.

Consistent about your town and your practice areas

Your Google Business Profile, your reviews and your site all say the same thing about where you are and what you do. That is what Google checks when someone searches for 'family solicitor near me' or 'conveyancing solicitors' in your town.

What we handle

The work behind a law firm website

Design is the start. These are the services we carry on providing once a firm's site is live: local search, upkeep and reporting.

  • Centered green location pin above a minimal map with white rounded cards fanned around it, some with purple accents, in a soft pastel 3D style.

    Local SEO

    The work that gets you found in map results and local searches: your Google Business Profile, pages for the areas you cover, and the technical detail behind both.

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  • Three overlapping stylized browser windows floating above a black-and-green city skyline with a map pin

    Google Business Profile Management

    We set up, correct and look after your Google Business Profile so the listing people see matches the business you run.

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  • Stylized 3D white audit report card with green header, purple-accent gauge, small bar chart, ranked rows, and a green magnifying glass icon, isolated on transparent background.

    SEO Audit

    A hands-on audit of your site's crawling, indexing, content and search demand, written up as an ordered list of fixes.

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  • Stylized 3D sitemap diagram: rounded nodes connected by navy branching lines on pale green background, with a purple magnifying glass inspecting one page node.

    Technical SEO

    Audits and fixes for the things that stop search engines crawling, indexing and understanding your site.

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  • Person typing on laptop showing analytics dashboard with charts; phone and glasses on white desk

    SEO Reporting

    Plain-English SEO reporting built on data you own, covering search visibility, traffic and enquiries in one place.

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  • 3D stylized side-by-side comparison: cluttered webpage icon jumble on left and organized site hierarchy with green icons and a purple upward arrow on right, on a pale green backing with transparent outside.

    Website Migration

    Moving your site to a new platform without losing the URLs, redirects and search visibility it already has.

    View service
The process

How we build a law firm site

A short, plain process. Your time goes into the first stage; after that the work is ours. Nothing gets written about a practice area without asking you how you handle that work.

Map the practice areas and the clients you want

We go through the work you take on, the matters you want more of, the ones you would rather refer on, and the area you cover. That decides which practice areas earn their own page and how the site is organised.

Build the site

Practice area pages, a team page with qualifications and SRA details, reviews, transparency pricing, and a way to call or enquire from wherever a visitor lands. The detail search engines read goes in as we build, not afterwards.

Look after it

Google Business Profile, local search, site health and hosting, looked after from launch onwards. Changes are ours to make and come under the monthly fee, so the website is never on your to-do list.

Guides

Reading on enquiries and local search

Short pieces on what makes a visitor pick up the phone, and on local search.

Customer smiling at her phone, with the question "How fast should you reply to enquiries?" and a 5 minute, 1 hour, 1 day timeline.

Small and Local Businesses · 3 min

How fast should you reply to a new enquiry?

How fast should you reply to a new enquiry? For local businesses, minutes matter. Why lead response time decides who wins the work, and how to be quicker.

Worried workshop worker leans on bench with headline: "Why isn't my website getting enquiries?"

Small and Local Businesses · 6 min

Why isn't my website getting enquiries? | Frively

If your website looks fine but the enquiries never come, here is what is quietly going wrong, and the three things a site needs to bring in work.

Laptop on wooden desk with overlays showing SEO title tag before-and-after examples for a plumbing business

Websites

Local SEO page titles that rank, get clicks, and bring in enquiries

Your page title is the biggest ranking and click signal you control. Use these simple local title formulas to rank for more searches and win more enquiries.

Questions

Questions law firms ask

Straight answers on regulation, transparency, enquiries and who makes changes.

Do you only build websites for solicitors?
No. The same build suits licensed conveyancers, CILEX-regulated firms and chambers that take direct access work. The practice areas change. The job of the site does not: be found for that matter nearby, and turn a visit into a conversation.
Can the site carry our SRA details and accreditations?
Yes. Send us the SRA number, the SRA digital badge, any Lexcel, CQS or WIQS accreditation and your complaints procedure with the Legal Ombudsman and SRA details, and we put each where it belongs: the number and badge in the footer, accreditations beside the team, complaints information on its own page. Nobody, client or regulator, should have to hunt for them.
What about the SRA Transparency Rules?
For the services the rules cover, from residential conveyancing and probate to employment tribunal claims, immigration, debt recovery, licensing and motoring offences, your prices and what they include have to be on your website. We put that on the matching practice area page, clearly and in a prominent place as the rules require, with every item the rules list, and update it whenever you tell us your fees have changed. The figures and wording come from you; we decide only where they sit.
How do you handle enquiries?
A phone number you can tap, and a form short enough to finish on a phone. Each enquiry goes to whoever handles that kind of work, and we keep a copy of every submission, so a missed email does not mean a lost enquiry. If you book initial consultations through a calendar tool, the site links to the one you already use.
Can you move my existing site without throwing away what it has earned in search?
That is the aim. A rebuild that ignores the old URLs loses whatever those pages had built up, so mapping every old page to its new home and setting the redirects is part of the build, not an afterthought.
Who makes changes once the site is live?
We do. A new partner, a fee change, a new practice area, updated transparency information: tell us and we make the change and publish it, or send it to you to check first if you prefer. That is part of the monthly fee rather than a separate invoice, and there is nothing for you to log into.
What does it cost?
One build fee, then one monthly fee that covers hosting, maintenance, local SEO and reporting. The pricing page shows the tiers and what puts a firm in each one, and there are no call-out charges for changes.

Something not covered here?

Tell us your practice areas and the towns you cover, and you will get an answer from the person who would do the work.

01273 112456hello@frively.comBrighton
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Next step

Find out what your firm's site is missing

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