Website Migration
Moving your website off another provider, with every existing URL mapped to a destination before anything goes live. For businesses who have already earned their search visibility and would rather not gamble it on a rebuild.
What's involved
The parts of the job, in the order they happen.
URL inventory and redirect mapping
We crawl the existing site, export every URL that returns a page, and give each one a destination on the new site. You see the map and sign it off before it goes anywhere near production.
Content and media transfer
Pages, posts, images and documents move across with their alt text, captions and internal links intact. Images are re-processed for the new templates rather than dropped in at whatever size they were.
Cutover and DNS
Redirects configured and tested on the new site before the domain points at it, DNS time-to-live lowered ahead of the change, mail records checked separately, old hosting left running until traffic has moved.
Post-migration checks
New sitemap submitted, robots file confirmed open, change of address filed where the domain has changed. Then we read the logs and indexing reports for URLs still returning not-found and fix the map.
What a migration is
A migration is not one job. It is the content, the URLs, the images, the internal links, the forms, the tracking and the DNS, and every one of those can break on its own while the others look fine.
So we start with an inventory rather than a design. We crawl the whole of your current site and export every URL that returns a page, including the ones nobody remembers: old campaign landing pages, uploaded PDFs, posts written by whoever had the site before you. Then we pull the pages that already earn clicks and hold links, from Search Console and your analytics, and mark them. Those are the load-bearing URLs. Nothing gets changed, merged or dropped without a decision made against that list.
Mapping the redirects
Every old URL gets a destination, decided by hand where it matters. Matched page for page where an equivalent exists, sent to the nearest genuinely relevant page where it does not. Never a blanket redirect of everything to the homepage, which search engines read as an error page rather than a move.
You get the map as a sheet before we use it: old URL, new URL, redirect type, and the reason. You know your business better than a crawler does, so if we have pointed a page somewhere daft, that is the moment to say so.
The redirect map is the migration. The rest is a build; this is the part that decides whether you keep what the old site earned.
How this is priced
Moving to us is priced as a build: one upfront fee, which includes the migration and redirect work, then the monthly fee that keeps the site hosted, maintained and found. How pricing works.
More information
The cutover
The new site goes up on a preview address first, closed to search engines, and gets checked as a site rather than a set of pages: templates, page titles and meta descriptions, structured data, image handling, forms delivering, analytics recording.
Redirects are configured and tested on the new site before it becomes the live one, so they work from the moment the domain points at it rather than being added afterwards. We lower the DNS time-to-live ahead of the change so it takes effect quickly, and we leave the old hosting running until traffic has clearly moved. Mail routing is checked separately, because email records live in the same DNS zone and are easy to knock over by accident.
After the switch
Submit the new sitemap, confirm the robots file is no longer blocking anything, and if the domain has changed, file the change of address in Search Console. Then watch: crawl stats, indexing reports, server logs for URLs that are still returning not-found. Redirect chains get flattened, missed URLs get added to the map.
Because we build on our own platform rather than bolting plugins together, the parts that usually cause migration trouble (templates, metadata, redirects, sitemaps) are pieces of the same system, so a fix is a change in one place rather than a hunt through someone else's stack.
From the blog
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If people land on your website and leave without contacting you, the problem is almost always clarity. Here is how to fix your homepage in under an hour.
Common questions
Will I lose my rankings?
Do I have to change my domain name?
Will my email stop working?
Can you migrate from WordPress, Wix, Squarespace or a bespoke build?
Will the site be down while you switch it over?
Thinking about moving your site?
Send us your web address. A real person reviews how the site performs in search and sends you a plain report within one working day, including which pages currently earn traffic and rankings, the ones a migration has to protect. No automated score, no obligation.
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