SEO Reporting
SEO reporting that answers one question: is search bringing you work? We set the data up properly, then give you a plain read of what changed, what we think caused it, and what happens next.
What the work involves
From getting the data right through to sitting down and reading it with you.
Tracking Setup and Verification
Search Console, Analytics and Google Business Profile set up in your name, then tested against real submissions so we know the figures reflect what happened.
Rankings and Search Demand
Tracking for the terms we agree matter, checked from your area, and read alongside how demand for those terms is moving so a quiet month is not mistaken for a drop.
Page and Enquiry Reporting
Which pages bring people in, which ones they leave from, and what came out the other end: forms sent, numbers tapped, bookings started.
Local and Map Visibility
How your Google Business Profile is performing next to the website, including the searches that surface the map pack rather than the usual blue links.
What a report contains
Most SEO reports are a screenshot from a rankings tool and a chart with a line going up. That tells you almost nothing you can act on. Ours starts from the questions an owner asks: is anyone finding us, what were they searching for, which pages are doing the work, and did anybody get in touch.
So a report covers visibility, traffic, behaviour and enquiries. Visibility is which search terms your site appears for and roughly where those appearances sit. Traffic is which pages people land on and how they got there. Behaviour is what happens after they land, including the pages they leave from. Enquiries are forms submitted, phone numbers tapped, bookings started. Each section is a short read with the working shown underneath, so you can check any of it yourself.
Where the data comes from
Everything is pulled from sources you own. Google Search Console for impressions, clicks and query data. Analytics for on-site behaviour. Google Business Profile for map and local panel activity. A rank tracker for the terms we have agreed matter, checked from your area rather than from wherever the tool happens to sit.
We set those accounts up in your name, not ours, and we verify they are recording what we think they are recording before the first report goes out. That step catches the faults that quietly ruin reporting: a tracking tag firing more than once, a form thank-you page that never registers a conversion, a Search Console property pointed at the wrong domain variant, referral traffic from your own booking system counted as new demand. Reporting built on a broken feed is worse than no reporting, because it looks authoritative.
We build sites on our own platform rather than assembling plugins, so on those sites the enquiry side is wired in instead of bolted on. Form submissions are recorded server-side, which means an ad blocker or a declined cookie banner does not quietly delete them from your totals.
How this is priced
For sites we build and host, monthly reporting is part of the monthly fee rather than a separate bill. It is built on the data your own accounts hold and comes with the local SEO work in the monthly fee for the sites we build and host. How pricing works.
More information
Reading it with you
A report nobody understands is an invoice with charts on it. We write the summary in plain English, name what changed, and say what we think caused it. Where we do not know, we say so, and say what we would need to check to find out.
The chart is the easy part. The sentence underneath it is the work.
Every report ends with what we plan to do next and why. If a page slipped, you see the page. If a search term moved, you see the term, and whether overall demand for that term moved as well, because those are two different problems with two different answers.
What we leave out
No metrics picked because they happen to be going up. No traffic totals padded with branded searches from people who already knew your name. No invented SEO score from a tool that has never seen your business. No claim about cause that we cannot support from the data in front of us.
If something is not working, the report says so, and says what we are changing. That is the part that makes the rest of it worth reading.
From the blog
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SEO Audit
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SEO Audit→Technical SEO
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Technical SEO→SEO for Aesthetic Clinics
Search optimisation for aesthetic and cosmetic clinics, built around your treatment menu and your local search presence.
SEO for Aesthetic Clinics→SEO for Beauty Salons
Local SEO for salons, barbers and clinics, aimed at the searches that end in a booking.
SEO for Beauty Salons→Common questions
What is in the report?
Do I own the data and the accounts?
How often do reports arrive?
Can you report on a site you did not build?
Will the report tell me if SEO is not working?
Find out what your search data says
Send us your web address. A real person reviews how the site performs in local search and sends you a plain report within one working day. It is a fair sample of what a useful monthly report looks like. No automated score, no obligation.
Get a free website assessment