SEO Audit
An SEO audit works out what is stopping your site being found, and what to fix first. It is for owners who know something is wrong but not which thing.
What the audit covers
Each pass over the site answers a different question.
Technical crawl
We crawl every page a search engine can reach and record what it finds: redirect chains, broken links, canonical tags pointing at the wrong URL, orphan pages with nothing linking to them, and anything blocked in robots.txt that was never meant to be.
Indexing and coverage
We compare the pages that exist against the pages Google has indexed, using Search Console where you have it. Pages missing from the index, and pages in the index that should never have been there, both get listed with the reason.
Content and keyword mapping
We list what you sell, check the terms people search for each of those things, and map them against the pages you have. That shows the gaps, and it shows where several pages are chasing the same search and splitting it between them.
Prioritised fix list
Every issue is written up with the pages it affects, why it matters and what changing it involves, then sorted into fix now, fix soon and leave alone. The last group is there so you stop paying attention to warnings that change nothing.
What an audit is for
An audit answers a single question: what is holding this site back in search, and in what order should it be dealt with. It is not a dump of everything a tool can flag. Any site will produce a long list of warnings, and a warning is not the same as a problem. The work is deciding which items bear on whether pages get crawled, indexed and shown, then putting them in an order a busy owner can work through.
We audit sites we did not build. Yours might be on WordPress, Squarespace, Wix, Shopify or something custom, and the method does not change.
What we look at
We crawl the site the way a search engine does, then compare that crawl against what is really in the index. That surfaces the structural problems first: redirect hops, pages blocked from crawling by accident, canonical tags aimed at the wrong URL, thin pages competing with each other, and pages nothing on the site links to.
Then demand. We write down what you sell, check the searches people use for each of those things, and see which of them has a page. Gaps look like a search with clear buying intent and nowhere to send it. Overlaps look like several near-identical pages sharing one search between them, none of them winning it.
After that, the layer that decides how a page looks in results: titles and meta descriptions, heading structure, structured data, image handling, and load speed on a phone over a normal mobile connection rather than on your office broadband.
How this is priced
An audit is a one-off piece of work, quoted once we have seen the site. If it leads to a build with us, the findings become the build list. How pricing works.
More information
How it is written up
You get a document, not a dashboard login. Each issue says what it is, which pages carry it, why it matters and what fixing it involves in practice. Issues are grouped by whether they need doing now, later, or not at all.
We will talk it through with you, and it is written so you can hand it to whoever looks after your site. If that is us, it becomes the build list. If it is someone else, they should be able to act on it without ringing us for a translation.
When an audit is not the answer
An audit tells you what is wrong. It is worth very little if you already know what is wrong and simply have not done it yet. A site with a thin set of pages and nothing written about the services you sell does not need diagnosis. It needs the pages writing.
The audit earns its place when the site is big enough that nobody can hold all of it in their head, or when the obvious things are done and it still is not getting found. If the problems turn out to be narrow and mechanical, technical SEO is the smaller piece of work that deals with those on their own.
From the blog
What is a meta description (and why it matters)?
A meta description is the short summary under your link in Google. Here is what it is, why it matters for clicks, and how to write one that works.
The on-page SEO checklist every local business should follow
A plain-English on-page SEO checklist for local businesses. The few things that must be right on every page for Google to find and rank you.
Local SEO page titles that rank, get clicks, and bring in enquiries
Your page title is the biggest ranking and click signal you control. Use these simple local title formulas to rank for more searches and win more enquiries.
You might also need
SEO Reporting
Plain-English SEO reporting built on data you own, covering search visibility, traffic and enquiries in one place.
SEO Reporting→Technical SEO
Audits and fixes for the things that stop search engines crawling, indexing and understanding your site.
Technical SEO→SEO for Aesthetic Clinics
Search optimisation for aesthetic and cosmetic clinics, built around your treatment menu and your local search presence.
SEO for Aesthetic Clinics→SEO for Beauty Salons
Local SEO for salons, barbers and clinics, aimed at the searches that end in a booking.
SEO for Beauty Salons→Common questions
Do you run this with a tool, or is it done by hand?
Do I have to be a client to get an audit?
Will you audit a site you did not build?
What do you need from me to start?
Do you fix the problems you find?
Find out what is wrong
Send us your web address. A real person reviews how the site performs in local search and sends you a plain report within one working day. If a full audit is not what you need, the report will say so. No automated score, no obligation.
Get a free website assessment