Search Engine Optimisations for Salons

SEO for Aesthetic Clinics

SEO for aesthetic clinics helps you show up for high-intent local searches, build trust before a patient ever clicks, and convert that visibility into consultation enquiries. This service focuses on clinic-safe content, strong on-page signals like E-E-A-T, and technical and local improvements that support consistent growth without marketing guesswork.

More information

What this SEO service covers

You get a complete, clinic-specific SEO setup focused on rankings, trust, and enquiries.

Keyword and competitor research for your treatments and local area
Treatment and service pages built or improved for search intent and conversions
E-E-A-T signals, including author and reviewer bios and content review structure
Technical SEO improvements (indexing, speed, internal linking, crawlability)
Structured data (schema) for services and key pages
Local SEO foundations to support map results and location relevance
Content governance guidance to keep updates consistent and compliant
Tracking and reporting aligned to leads and bookings

Who this is for

This is designed for aesthetic and skin clinics competing in busy local markets where patients compare options quickly. It works best when your website is not consistently ranking for your core treatments, or when traffic is not turning into consultations. It is also a strong fit if you want clearer trust signals across your site without relying on promotional copy.

How delivery works

We start by confirming the treatments and locations you want to be found for, then review what is currently limiting visibility. Next, we plan and build the pages and on-site improvements that move the needle, then implement technical fixes and schema. You will get a clear list of deliverables, what is changing, and what success will be measured against.

What happens after launch

After the main work goes live, we monitor performance and prioritise follow-up improvements based on real search data. This can include refining key pages, strengthening internal linking, expanding coverage of priority treatments, and improving conversion paths. You will also have a straightforward way to keep content accurate and consistent as your services evolve.

Client Reviews

5.0

Based on 15 reviews

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Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
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Nigel Haffenden (John Richards)
We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all dine for us and it keeps being improved. Very highly recommended.
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Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!

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Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
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Nicolas Ablitt
I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
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Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
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Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
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Belle Fontaine (The Dolls House Boutique)
When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
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Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
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Mark Murray (Cruz)
Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!

Frequently Asked Questions

How long does it take to see results from SEO for an aesthetic clinic?

Most clinics see early movement within 4 to 8 weeks, with stronger gains building over 3 to 6 months. Timing depends on competition, your current site quality, and how many priority pages are improved.

Do I need a new website to start SEO?

Not always. If your current site can be improved safely, we focus on on-page and technical fixes first, then build the pages needed to compete. If the site is holding you back, a rebuild can be the fastest route to reliable results.

Can you help with compliance and trust-sensitive clinic content?

Yes, the service is built around clear, responsible content that supports trust. We add structure like author and reviewer bios and a simple content governance approach, while avoiding risky claims and vague promises.

What do you need from our clinic to begin?

We need your priority treatments, service areas, and any existing brand or clinical guidelines you follow. Access to your website platform and analytics tools helps, and we can guide you through anything technical.

How will we measure success?

We track rankings and traffic, but focus reporting on outcomes like consultation enquiries and the pages driving them. You will see what has been delivered, what changed, and what to prioritise next based on performance.