Search Engine Optimisations for Salons

SEO for Massage & Wellness Studios

SEO for Massage & Wellness Studios helps your studio show up when people search for specific treatments in your area. Instead of broad, low-intent traffic, the focus is on ranking for service-led keywords that lead to enquiries and bookings, supported by clear pages, strong trust content, and technical SEO that Google can understand.

More information

What this SEO service covers

This is a practical, done-for-you SEO package built around how clients actually search for massage and wellness services. It is designed to improve visibility for your specialist treatments and convert that visibility into enquiries.

Niche keyword research focused on treatment and buyer-intent searches
Service page optimisation (titles, headings, copy structure, internal links)
Location and local intent improvements where relevant
FAQ content that targets common booking questions and long-tail searches
Trust content improvements (what to expect, credentials, safety, aftercare)
Structured data (schema) to help search engines interpret your services
Tracking setup and measurement for calls, forms and key actions

Who this is for

This service is a strong fit for massage and wellness studios that offer specialist treatments and want to be found for specific services, not just generic terms. It is especially useful if your website looks fine but is not bringing in consistent enquiries, or if competitors appear above you for the treatments you want to sell.

How the work is delivered

We start by identifying the treatments and searches that are most likely to convert, then map those to the pages your site needs. Next, we optimise existing pages or build new service pages that match search intent, answer common questions, and make it easy for a client to book.

Technical and on-site improvements are implemented alongside content updates, so rankings and conversions improve together. You will have clear deliverables and measurable outcomes, not a list of vague SEO tasks.

What happens after launch

Once the key pages and improvements are live, we monitor early movement and user behaviour to spot quick wins. You will know what is working through straightforward reporting tied to enquiries and bookings.

If you want ongoing growth, continued optimisation can focus on expanding treatment pages, refining FAQs, and improving local visibility based on real search data.

Client Reviews

5.0

Based on 15 reviews

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Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
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Nigel Haffenden (John Richards)
We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all dine for us and it keeps being improved. Very highly recommended.
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Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!

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Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
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Nicolas Ablitt
I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
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Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
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Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
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Belle Fontaine (The Dolls House Boutique)
When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
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Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
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Mark Murray (Cruz)
Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!

Frequently Asked Questions

How is this different from general SEO?

It focuses on treatment-led searches with high intent, not broad keywords that rarely convert. The work prioritises service pages, FAQs, trust content and technical signals that support bookings.

Do I need a new website for this to work?

Not always. If your current site can be improved, the work will focus on optimising key pages and fixing issues holding rankings back. If the site is limiting performance, a rebuild may be recommended.

How long does it take to see results?

Some improvements can help within weeks, especially if technical issues are fixed and pages are better aligned to searches. More competitive terms usually take a few months as Google re-evaluates your site and content.

What kinds of keywords will you target?

Typically, these include specific treatments, problem-led searches and local service queries. The aim is to attract people ready to book, not just browse.

Will you help with Google Business Profile as well?

This service is primarily focused on your website and on-site SEO. If your rankings depend heavily on local map visibility, Google Business Profile support can be added alongside the on-site work.