Search Engine Optimisations for Salons

SEO for Microblading Studios

SEO for microblading studios is a focused search optimisation service designed to help you appear when people are actively looking to book brows and permanent makeup. It targets high-intent local searches, improves your service pages, and builds trust signals so more website visitors become enquiries.

More information

What the service covers

This service is built around the searches that bring booking-ready clients to microblading and permanent makeup studios. You get clear, practical improvements that support rankings and conversion.

  • Niche keyword research for microblading and PMU services in your area
  • Service page optimisation (structure, copy, headings, internal links)
  • Location intent support (localised page signals and on-page SEO)
  • FAQ content that answers common booking questions and matches search intent
  • Trust content that helps clients choose you (proof points, process, aftercare cues)
  • Schema setup to help Google understand your services and pages
  • Technical on-site checks (indexing, page speed basics, metadata, crawlability)

Best suited to

  • Studios that mainly sell specialist treatments like microblading, powder brows, lip blush or eyeliner tattoo
  • Businesses relying on local discovery, not just Instagram or referrals
  • Websites that look fine but do not bring consistent enquiries
  • Studios competing with multiple providers in the same town or city

How delivery works

The work starts with a review of your current website and the search terms real clients use before they book. From there, the priority is building or improving the key pages that should rank (core services, supporting content, and FAQs), then tightening the technical foundations so Google can crawl and understand the site.

You will have a clear plan of what is being changed and why, with content written and structured to match buyer intent.

After launch: keeping results moving

Once updates go live, the focus is on making sure pages are indexed correctly and that enquiries are being tracked properly. If needed, further optimisation is based on actual search performance and the treatments you want to sell more of, rather than generic SEO checklists.

Client Reviews

5.0

Based on 15 reviews

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    Nicki Tregembo

    We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
  • N

    Nigel Haffenden (John Richards)

    We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all dine for us and it keeps being improved. Very highly recommended.
  • N

    Nicki Cattell

    We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!
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  • B

    Ben Morphy (Ginkgo)

    I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
  • N

    Nicolas Ablitt

    I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
  • S

    Simon Bailey (Baileys)

    If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
  • R

    Rebekah Todd (Todd Hairdressing)

    Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
  • B

    Belle Fontaine (The Dolls House Boutique)

    When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
  • B

    Beverley Kipling (Directors Cut)

    The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
  • M

    Mark Murray (Cruz)

    Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!

Frequently Asked Questions

How is SEO for microblading different from general SEO?
It focuses on high-intent treatment searches like microblading, PMU brows and related terms, plus the questions people ask before booking. The content and page structure are tailored to convert visitors into enquiries, not just drive traffic.
Do I need a new website for this service?
Not always. If your current site has the right foundations, the work can be delivered as on-site improvements to key pages. If the site is holding rankings back, a rebuild may be recommended to fix structure, speed and content gaps.
What results should I expect from microblading SEO?
The aim is more visibility for service searches and more qualified enquiries from people ready to book. Rankings and lead volume depend on your local competition, current website strength and how quickly Google processes changes.
How long does it take to see improvements?
Some on-page and technical fixes can help within weeks, but meaningful ranking movement often takes longer. Expect SEO to build momentum over 2–4 months, with stronger gains over time as content earns trust.
Will you optimise for ‘near me’ searches and local areas?
Yes. The on-page work is designed to support local intent, so Google can connect your services with the areas you want to attract clients from. This includes location signals, service page targeting and structured data where appropriate.