Search Engine Optimisations for Salons

Seasonal SEO Campaigns for Salons

Seasonal SEO campaigns help salons capture short, high-intent bursts of demand, from Christmas offers to spring refresh treatments. You get purpose-built seasonal pages and on-site improvements designed to rank for timely searches, guide visitors to the right services, and convert more traffic into enquiries and bookings.

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What a seasonal SEO campaign delivers

Built to support peak periods and promotions, this service focuses on making your site the best match for seasonal searches and turning that attention into bookings.

Seasonal landing pages tailored to your offers, services and local intent
Improved internal linking so key pages are easy for Google and customers to find
Structured data (schema) to help search engines understand your services and pages
On-site SEO improvements that strengthen relevance and crawlability
A refresh plan so pages can be updated and reused for future seasons

When this service is the best fit

This is designed for salons that:

Run seasonal promotions or limited-time packages
See predictable busy periods and quieter gaps throughout the year
Want to show up for “offer” and “ideas” searches that spike at key times
Feel their current website is not pulling its weight when demand is highest

How the campaign is delivered

Most campaigns work best when started ahead of the peak.

Discovery and page plan: choose the season, offers, target services and local themes
Build and optimise: create or rebuild landing pages, refine titles, headings and copy, and tighten internal links
Technical support: add relevant schema and fix on-page issues that hold rankings back
Launch and checks: indexation checks, tracking setup, and post-launch QA

After launch: keeping pages working year after year

Seasonal SEO performs best when it is maintained, not rebuilt from scratch each time.

Use the refresh plan to update dates, offers, prices and imagery quickly
Re-link seasonal pages from your homepage and service pages at the right time
Review what drove bookings and refine the content for the next peak

Client Reviews

5.0

Based on 15 reviews

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Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
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Nigel Haffenden (John Richards)
We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all dine for us and it keeps being improved. Very highly recommended.
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Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!

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Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
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Nicolas Ablitt
I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
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Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
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Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
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Belle Fontaine (The Dolls House Boutique)
When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
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Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
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Mark Murray (Cruz)
Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!

Frequently Asked Questions

How far in advance should we start a seasonal SEO campaign?

Ideally 6–8 weeks before your peak period so pages can be published, crawled and start ranking. For very competitive seasons, earlier is better. If you are closer to the date, we can still prioritise quick wins and improvements.

What do you need from us to get started?

Access to your website CMS or developer support, plus a clear view of your seasonal offers and priorities. If you already have service menus, pricing and images, that helps speed up page creation. We will confirm what is needed during the initial planning.

Will this replace ongoing SEO?

It can complement ongoing SEO, but it is not a full replacement. Seasonal pages work best when supported by a solid base of service and location pages. If you have no ongoing SEO, this campaign still improves visibility for that specific peak.

How do you measure success?

We track rankings and search impressions for seasonal terms, plus traffic to seasonal pages and enquiry or booking actions. Where possible, we set up conversion tracking so you can see outcomes, not just visits. Reporting focuses on what changed and what to do next.

Can we reuse the seasonal pages next year?

Yes, the pages are built to be refreshed and reused. The refresh plan outlines what to update and when, so you can relaunch quickly each season. This helps the pages build authority over time rather than starting from zero.