Search Engine Optimisations for Salons

Salon Offers & Promotions SEO

Salon Offers & Promotions SEO helps your deals and seasonal promotions show up in Google when people search for offers near them. It focuses on creating dedicated offer pages that are easy to find, clear to read, and built to turn promotional intent into real enquiries and bookings.

More information

What this service covers

This service builds and optimises offer pages that attract local, high-intent searches and guide visitors towards booking.

Offer page templates built for SEO and conversion
Keyword and intent targeting for “offers”, “deals” and “specials” searches
Clean page structure: headings, copy blocks, FAQs and clear calls to action
Internal linking from key service pages, location pages and navigation
Seasonal and event-led planning (for example: Christmas, summer, back to school)
Tracking guidance so you can see what gets clicks and bookings

Best fit for

This is ideal if you run a salon and regularly promote:

Intro offers for new clients
Limited-time deals to fill quieter days
Seasonal promotions and giftable packages
Upgrades and add-ons that increase average booking value

It is also a strong fit if people ask about offers on social, but your website does not capture that search demand.

How delivery works

We start by mapping the types of offers you want to promote and the searches you want to win locally. Then we create or improve offer pages on your website, align them with your services, and add internal links so Google and users can find them easily.

You will get a clear page structure to reuse for future promotions, plus guidance on what to update when an offer changes.

After launch: keeping pages working

Offer pages perform best when they stay accurate and easy to navigate. After publishing, you can rotate seasonal content, refresh copy, and reuse the templates without rebuilding each time.

With tracking in place, you can see which promotions attract traffic and which pages drive the most actions, so future offers are based on results rather than guesses.

Client Reviews

5.0

Based on 15 reviews

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Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
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Nigel Haffenden (John Richards)
We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all dine for us and it keeps being improved. Very highly recommended.
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Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!

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Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
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Nicolas Ablitt
I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
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Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
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Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
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Belle Fontaine (The Dolls House Boutique)
When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
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Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
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Mark Murray (Cruz)
Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!

Frequently Asked Questions

Do I need to run discounts for this to work?

No. Offer pages can promote value in other ways, like new client packages, bundles, upgrades, or limited-time add-ons. The key is matching what you promote to what people search for and making it easy to book.

Will this help me show up for searches like “salon offers” or “beauty deals”?

Yes, that is the goal. The pages are built around promotional search intent and supported with internal links so Google can understand and rank them for relevant local queries.

How many offer pages do I need?

Most salons start with one strong core offers page plus a small set of seasonal or campaign pages. The right number depends on how many distinct promotions you run and how often they change.

What do you need from me to get started?

A list of your current offers or the types of promotions you want to run, plus your main services and booking route. If you have past promos that worked well, those are useful too.

How do we measure whether it is working?

You will be able to track visits to offer pages and the actions people take next, such as booking clicks or enquiry form completions. This makes it clear which promotions drive demand and which need refining.