SEO for Colour Specialists

What the service covers

This service is built to help colour specialists rank for niche, buyer-intent searches and convert that traffic into bookings. It typically includes:

• Niche keyword research for colour services (balayage, lived-in colour, foils, toner, colour correction and more)
• Service page optimisation so each colour service has a clear, search-friendly landing page
• Local SEO improvements to strengthen relevance for your target area
• On-page copy improvements focused on outcomes, process, suitability and aftercare
• Trust content to reduce doubt (examples of results, what to expect, who it’s for, reassurance on damage, maintenance and pricing structure)
• FAQ content designed to match real search queries and reduce repetitive enquiries
• Structured data (schema) to help search engines understand your services and FAQs
• Technical checks that affect rankings and conversions (indexing, speed basics, internal linking)

Who this is for

This is a strong fit if you specialise in colour and want to attract clients searching for that exact result, rather than competing only on generic salon terms. It’s especially useful if you:

• Offer premium colour work and want fewer price shoppers
• Rely on Instagram for discovery but want consistent inbound enquiries from Google
• Have one main “Colour” page and struggle to rank for specific services
• Get traffic but it does not translate into consultations or bookings

How delivery works

Work is delivered in clear phases, so you always know what’s being done and why. Typical steps include:

• Quick discovery of your services, margins and priority bookings
• Keyword and competitor research focused on local colour intent
• A page plan that maps keywords to the right service pages (and avoids cannibalising rankings)
• On-site improvements: page structure, headings, copy, FAQs, internal links and metadata
• Technical and schema implementation to support visibility and rich results
• Launch checks and baseline measurement so progress is trackable

What happens after the initial work

After the core improvements are in place, the focus shifts to compounding results. Depending on what you need, this can include:

• Monitoring rankings, impressions and enquiries
• Iterating pages that are close to page one
• Building out additional service pages as your colour menu evolves
• Seasonal content targeting (for example, “summer blonding” style searches) without diluting your core service pages
• Keeping FAQs and trust content aligned with what clients ask before booking