Salon Keyword Research & Mapping
Salon Keyword Research & Mapping gives your salon a clear plan for what you should rank for, and where. It turns scattered search ideas into a structured map of keywords to specific pages, so Google can understand your services and customers can land on the right page to book.
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What this service covers
You get a practical keyword and page plan built around how people actually search for salon services.
- Keyword discovery for your services, treatments, and local intent
- Search intent clustering (grouping similar searches by meaning)
- Page mapping so each query has a clear “home” on your site
- Keyword cannibalisation safeguards to reduce pages competing with each other
- A prioritised content plan for new or improved pages
When this is the right fit
This service is ideal if you:
- Offer multiple services and are not sure which pages should target which searches
- Have a site that ranks inconsistently, or traffic lands on the wrong page
- Are adding new treatments, expanding locations, or reworking your menu
- Want a clear plan before investing in new website pages or SEO
How delivery works
We start by understanding your service list, locations (if relevant), and your current website structure. Then we research keywords, cluster them by intent, and map them to the right page type, such as service pages, location pages, or supporting content. You receive a clear mapping document you can implement on your site, or use to brief design and content updates.
What happens after delivery
Your keyword map becomes your source of truth for on-site SEO and content updates. It helps you write clearer page copy, build new pages without overlap, and track performance by page rather than by a messy list of terms. If you continue with on-site improvements, the mapping guides titles, headings, internal links, and future content planning.
Client Reviews
Based on 15 reviews
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Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
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Nigel Haffenden (John Richards)
We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all done for us and it keeps being improved. Very highly recommended.
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Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!
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Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
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Nicolas Ablitt
I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
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Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
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Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
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Belle Fontaine (The Dolls House Boutique)
When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
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Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
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Mark Murray (Cruz)
Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!
Frequently Asked Questions
What will I receive at the end of the service?
Do I need an existing website for this to work?
How does this prevent keyword cannibalisation?
Can this cover multiple salon locations?
How soon will I see results?
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