Search Engine Optimisations for Salons

SEO for Makeup Artists

SEO for makeup artists helps your website show up when people search for services like bridal makeup, occasion makeup, or “makeup artist near me”. This service focuses on improving your visibility for high intent searches, so you attract enquiries from clients who are ready to book, not just browsing.

More information

What this SEO service covers

This is a practical, done for you SEO setup designed around how people actually search for makeup services.

  • Niche keyword research for bridal, occasion and event makeup searches
  • A clear page plan for your core services, locations served and booking intent
  • Service page optimisation (titles, headings, copy, internal links and conversion prompts)
  • FAQ sections written to match real search queries and reduce pre booking friction
  • Trust content guidance, like reviews, portfolio cues, experience signals and policies
  • Schema markup to help search engines understand your services and improve visibility
  • Technical on site improvements that support crawling, speed and mobile usability

Who this is for

This service suits makeup artists who rely on steady bookings and want to appear for searches with clear intent, such as bridal makeup, prom makeup, party makeup and special occasion looks. It is especially useful if you are in a competitive area, offer premium services, or your website is not currently generating consistent enquiries.

How delivery works

We start by mapping your services to buyer intent keywords, then build or refine the pages needed to target them properly. Next, we optimise on page content and structure so Google can understand what you offer and clients can quickly see they are in the right place. Before launch, we add FAQs and schema, then run checks to ensure the site is technically sound and easy to use on mobile.

What happens after the work is live

Once changes are published, rankings and enquiries typically improve over time as pages are crawled and re evaluated. You will have a clear foundation you can build on, with a prioritised list of next steps if you want ongoing optimisation, new service pages, or content to target additional searches.

Client Reviews

5.0

Based on 15 reviews

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    Nicki Tregembo

    We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
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    Nigel Haffenden (John Richards)

    We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all dine for us and it keeps being improved. Very highly recommended.
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    Nicki Cattell

    We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!
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  • B

    Ben Morphy (Ginkgo)

    I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
  • N

    Nicolas Ablitt

    I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
  • S

    Simon Bailey (Baileys)

    If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
  • R

    Rebekah Todd (Todd Hairdressing)

    Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
  • B

    Belle Fontaine (The Dolls House Boutique)

    When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
  • B

    Beverley Kipling (Directors Cut)

    The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
  • M

    Mark Murray (Cruz)

    Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!

Frequently Asked Questions

What makes SEO for makeup artists different from general SEO?
It focuses on the specific searches people use when they are ready to book makeup, like bridal, prom and occasion looks. The content, page structure and FAQs are built around converting enquiries, not just increasing traffic.
Do I need a new website to start?
Not always. If your current site can support the right pages, content and technical improvements, it can be optimised. If it is holding you back, a rebuild may be the most efficient route to better rankings and enquiries.
How long does it take to see results?
SEO is not instant, because search engines need time to crawl and reassess your pages. Some movement can happen in weeks, but meaningful improvements usually build over a few months, depending on competition and your starting point.
Will this help me rank for bridal makeup searches?
Yes, the service targets high intent terms like bridal makeup artist and related queries. Pages and FAQs are shaped around what couples look for, so you can win the right enquiries rather than general interest traffic.
What do you need from me to get started?
Access to your website platform and a clear list of your services, areas covered and booking process. It also helps to have examples of your best work, reviews and any key info clients ask before booking.