Search Engine Optimisations for Salons

SEO for Dermal Filler & Botox Clinics

SEO for dermal filler and Botox clinics helps you appear when people search for specific treatments in your area and are ready to enquire. The focus is on ranking for high-intent local searches, improving your service pages, and building trust signals that turn search traffic into consultations and bookings.

More information

What this SEO service covers

This service is built around the searches that lead to bookings, then improving the pages and on-site signals that help Google rank you and help patients choose you.

Niche keyword research for Botox and dermal filler services (including local intent)
Service page creation or optimisation for each treatment you want to rank for
On-page SEO improvements (titles, headings, internal links, image optimisation)
FAQ content that matches real search questions and reduces friction before enquiry
Trust-first content suggestions and copy improvements (consultation process, aftercare expectations, practitioner and clinic reassurance)
Structured data (schema) for services and FAQs to improve clarity in search results
Technical checks that affect visibility (indexing, crawlability, speed, mobile usability)
Measurement setup and reporting so performance is clear and trackable

Who this is best for

This is designed for owner-led aesthetic clinics and small teams that rely on enquiries and bookings from local search, but are not consistently visible for treatment-led keywords. It is a good fit if you already offer Botox and fillers but your website mainly ranks for your clinic name, not the treatments. It is also useful if you are competing with nearby clinics in a busy area and need clearer service pages that convert.

How delivery works

First, we confirm the treatments and locations you want to prioritise, then map the keywords and the pages needed to compete. Next, we optimise existing pages or build new treatment pages with clearer structure, stronger on-page SEO, and FAQs tailored to buyer-intent queries. Finally, we add structured data and complete the technical and internal linking improvements so the site is easier for Google to understand and for users to navigate.

After launch: how results improve over time

SEO typically strengthens as Google re-crawls your site and users engage with the improved pages. We review ranking movement, traffic quality, and enquiry pathways, then refine content, internal links, and on-page elements based on what is working. This keeps the focus on qualified leads, not vanity traffic.

Client Reviews

5.0

Based on 15 reviews

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Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
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Nigel Haffenden (John Richards)
We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all dine for us and it keeps being improved. Very highly recommended.
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Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!

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Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
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Nicolas Ablitt
I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
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Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
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Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
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Belle Fontaine (The Dolls House Boutique)
When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
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Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
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Mark Murray (Cruz)
Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!

Frequently Asked Questions

How long does it take to see results from SEO for Botox and filler searches?

Most clinics see early movement within a few weeks, but meaningful gains often take 2–4 months depending on competition and your current site. SEO builds over time as Google re-crawls changes and the site earns trust.

Do I need a new website to get results?

Not always. If your current site is technically sound, we can improve existing pages and add treatment-focused landing pages. If the site structure or performance is holding you back, a rebuild may be the faster route to better results.

Can you target multiple treatments and nearby areas?

Yes. We typically create or optimise one strong page per core treatment, then support it with relevant FAQs and internal linking. Location targeting is handled carefully to avoid thin, repetitive pages and to keep the content genuinely useful.

Will the content be suitable for an aesthetic clinic and compliant in tone?

Yes. The approach is trust-first and information-led, with careful wording that avoids unrealistic promises. We focus on clear explanations, consultation expectations, and reassurance content that supports safe decision-making.

What do you need from us to get started?

Access to your website platform and (if available) Google Search Console and Analytics is helpful. We will also ask which treatments drive the best revenue, your service areas, and any brand or clinical guidelines you need us to follow.