Search Engine Optimisations for Salons

SEO for Curly Hair Specialists

SEO for Curly Hair Specialists helps your salon or studio show up when people search for curly hair services with clear intent to book. The focus is on ranking for niche, high value searches and turning that visibility into enquiries through focused service pages, trust-building content and technical improvements that help Google understand what you offer and where you offer it.

More information

What this service covers

Built to help you rank for curly hair specialist searches and convert more of that traffic into bookings. Delivery is tailored to the services you actually sell and the locations you serve.

  • Niche keyword research for curly hair services and local intent searches
  • Clear, conversion-led service pages for your core curly hair offerings
  • On-page SEO improvements (titles, headings, internal linking, image optimisation)
  • FAQ content that matches real customer questions and supports rankings
  • Trust content to reduce drop-off (what to expect, suitability, results, aftercare)
  • Structured data (schema) to help Google interpret your services and pages
  • Tracking and reporting setup so performance is measurable

Who this is for

This is a strong fit if you are a curly hair specialist salon or studio and:

  • You rely on bookings, but your website is not bringing in enough enquiries
  • You want to be found for specialist searches, not broad “hair salon” terms
  • You offer premium curly services and need more qualified leads, not more traffic
  • You have competitors ranking above you for curly hair related searches in your area

How delivery works

Work is delivered in clear phases, with minimal time needed from you.

  1. Discovery and audit of your current site and what is already ranking.
  2. Keyword and page plan focused on high intent curly hair searches.
  3. Build or improve key pages, then optimise supporting content and internal links.
  4. Add FAQs, trust sections and schema, then run quality checks before launch.

After launch: ongoing value

SEO improves as Google re-crawls your site and behaviour data builds up. After delivery, you have a site structure that is easy to expand with new services, locations or specialist topics. Where ongoing support is in place, priorities typically include refining pages, adding new content based on search demand, and improving conversion rates from organic traffic.

Client Reviews

5.0

Based on 15 reviews

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    Nicki Tregembo

    We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
  • N

    Nigel Haffenden (John Richards)

    We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all dine for us and it keeps being improved. Very highly recommended.
  • N

    Nicki Cattell

    We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!
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  • B

    Ben Morphy (Ginkgo)

    I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
  • N

    Nicolas Ablitt

    I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
  • S

    Simon Bailey (Baileys)

    If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
  • R

    Rebekah Todd (Todd Hairdressing)

    Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
  • B

    Belle Fontaine (The Dolls House Boutique)

    When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
  • B

    Beverley Kipling (Directors Cut)

    The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
  • M

    Mark Murray (Cruz)

    Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!

Frequently Asked Questions

How long does it take to see results from SEO for curly hair specialists?
Most salons start to see early movement within 6–12 weeks, depending on competition and your current site. Stronger results usually build over 3–6 months as Google re-crawls and rankings settle.
Do I need a new website to use this service?
Not always. If your current site is technically sound, the work can focus on on-site improvements and new service pages. If the site is holding you back, a rebuild can be the fastest route to better rankings and conversions.
What kind of searches will this help me rank for?
The focus is on high intent searches that signal someone wants a curly hair specialist in your area. That includes service-led terms (for example, curly cuts, dry cutting, curly hair consultation) and location variations.
Will this help me appear in Google Maps results?
Map rankings are influenced by several factors, including your Google Business Profile and local relevance. Strengthening your website’s service and location signals can support better visibility, especially when paired with a well-optimised profile.
What do you need from me to get started?
Access to your website platform and analytics, plus a clear list of your core curly hair services and areas you want to attract clients from. If you have photos, FAQs, or price lists, those can help the content feel more specific and trustworthy.