Search Engine Optimisations for Salons

Salon Competitor SEO Analysis

Salon Competitor SEO Analysis helps you understand exactly why nearby salons outrank you on Google, and what to do about it. You get a clear, prioritised plan based on proven local search opportunities, so you can focus your time and budget on the changes most likely to increase visibility and bookings.

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What this competitor SEO analysis covers

This service looks at the salons already winning your ideal searches, then pinpoints the gaps and quick wins for your website and local presence.

Competitor shortlist based on the searches that matter to your services and location
Keyword and intent mapping (what people search, and what Google is rewarding)
Page and content gap analysis (missing pages, weak topics, thin service content)
Local SERP review: map pack signals, reviews, categories, and common ranking patterns
SERP feature review (local pack, “near me”, FAQs, images, salons lists and directories)
Opportunity prioritisation so you know what to fix first, and why
On-site improvement recommendations, with clear next actions for each priority

When this is most useful

This is a strong fit if:

You are in a competitive area and similar salons appear above you for key services
Your website gets traffic but it is not turning into enquiries or bookings
You suspect you are targeting the wrong keywords, or missing high-intent services
You have tried DIY SEO or previous agency work, but results have stalled
You want faster, evidence-led wins, not a long list of generic tasks

How delivery works

You share the services you want to grow and the areas you want to attract clients from. We then research the live Google results for those searches, assess the competitors that consistently rank, and identify what they are doing differently.

You receive a prioritised set of recommendations, written in plain English, with the actions grouped into quick wins and longer-term improvements. Where agreed, this can be followed by implementing on-site changes so the findings turn into measurable progress.

What happens after the analysis

The output is designed to be used straight away: you can implement the top priorities first, then work down the list as time allows. Many salons choose to review results after the first round of updates, then refine targets and pages based on movement in rankings, traffic, and enquiries.

Client Reviews

5.0

Based on 15 reviews

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Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
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Nigel Haffenden (John Richards)
We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all dine for us and it keeps being improved. Very highly recommended.
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Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!

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Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
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Nicolas Ablitt
I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
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Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
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Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
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Belle Fontaine (The Dolls House Boutique)
When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
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Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
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Mark Murray (Cruz)
Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!

Frequently Asked Questions

How do you decide which salons are my real competitors?

We base competitors on who ranks for the searches that match your services and location, not just who is nearby. This keeps the analysis focused on the businesses taking your potential bookings.

What do I get at the end of the service?

You receive a clear, prioritised action plan covering keywords, page improvements, and local search opportunities. It is written so you can implement it in-house or have the updates done for you.

Do you need access to my website or Google Business Profile?

For research, access is not essential because we analyse live search results and public competitor signals. If you want recommendations tailored to your current setup, we may request read-only access or key details.

How quickly will this help me improve rankings?

You can often act on quick wins immediately, especially on-page fixes and targeting better keywords. Ranking movement depends on competition and what changes are implemented, but this approach avoids wasted effort.

Is this a one-off project or part of ongoing SEO?

It works well as a one-off when you need clarity and prioritisation. It can also be the first step in an ongoing SEO plan, where changes are implemented, tracked, and improved over time.