Search Engine Optimisations for Salons

SEO for Facial & Skincare Clinics

SEO for facial and skincare clinics helps you show up when people search for specific treatments in your area, not just broad terms like “beauty clinic”. The focus is on ranking pages that match real buyer intent, so more of the traffic you get turns into enquiries and bookings.

More information

What this SEO service covers

This service is built to improve visibility for treatment-led searches and turn clicks into booked appointments.

Niche keyword research based on real treatment searches and local intent
Service page creation or optimisation for your core facial and skincare services
On-page improvements (titles, headings, internal linking, copy structure)
FAQs that target common questions and reduce friction before booking
Trust content that supports decisions (what to expect, suitability, aftercare, credentials)
Structured data (schema) to help search engines understand your services
Technical checks that affect rankings (indexing, speed basics, crawl issues)

Best fit clinics and common use cases

This is most relevant if you:

Offer specialist facial or skincare treatments and want to rank for each one
Rely on local bookings and need enquiries that match your ideal client
Have a website that looks fine but does not bring in consistent treatment enquiries
Are competing with bigger clinics, franchises, or marketplace directories

How delivery works

Work is delivered in clear phases so you know what is happening and why:

Discovery and quick audit to identify gaps and immediate wins
Keyword and page plan for priority treatments and local searches
Service page build or optimisation, plus supporting FAQs and trust content
Technical and schema implementation, then indexing checks
Measurement setup so you can track rankings, visits, and enquiries

After launch: improving results over time

SEO is not a one-off switch. After the core work is live, the next step is refining what is already working and expanding into additional treatments and locations where relevant. Ongoing support can include content updates, new service pages, conversion improvements, and monthly performance reviews.

Client Reviews

5.0

Based on 15 reviews

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Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
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Nigel Haffenden (John Richards)
We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all dine for us and it keeps being improved. Very highly recommended.
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Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!

Show all reviews

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Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
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Nicolas Ablitt
I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
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Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
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Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
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Belle Fontaine (The Dolls House Boutique)
When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
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Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
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Mark Murray (Cruz)
Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!

Frequently Asked Questions

How long does it take to see results from SEO for a skincare clinic?

Most clinics see early movement within a few weeks, but stronger results typically take 2–4 months as Google re-evaluates pages. Timing depends on competition, your current site, and how many services you want to target.

Do I need a new website to get SEO results?

Not always. If your current site can be improved, the work can focus on service pages, content, and technical fixes. If the site structure is limiting growth, a rebuild may be the most efficient route.

Can you target specific treatments like hydrafacial, chemical peels, or microneedling?

Yes. The service is designed around treatment-led searches, so each priority treatment can have its own optimised page and supporting FAQs. This helps you rank for higher intent queries that are closer to booking.

Will this help me show up in Google Maps results as well as organic listings?

It can support both. Strong service pages, local relevance, and clear business information improve the overall signals Google uses, alongside your Google Business Profile. If Maps visibility is a priority, it should be included in the plan.

What do you need from me to get started?

Access to your website platform and analytics tools is usually enough to begin. You will also be asked to confirm your key services, service areas, and any compliance wording you need. Most of the work is done for you.