Search Engine Optimisations for Salons

SEO Blog Writing for Salons

SEO blog writing for salons helps your website show up for the searches clients make before they book, from treatment questions to style inspiration. You get done-for-you articles that match salon intent, build long-tail visibility, and guide readers towards the right service pages.

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What SEO blog writing for salons includes

Publishing blog posts is only useful if they are planned and built to rank. This service covers the research, writing, and on-page setup needed to turn content into measurable search growth.

Keyword and topic research based on real salon searches
Clear SEO briefs (angle, search intent, headings, FAQs, internal links)
Professionally written blog articles in a natural, client-friendly tone
On-page optimisation (titles, meta, headings, schema-ready structure where relevant)
Internal linking to key service, location, and booking pages
Image SEO guidance (file names, alt text, compression recommendations)
Publishing support or handover, depending on how you manage your site

Who this is for

This is a good fit if you run a busy salon and want your website to bring in more discovery-led traffic without spending hours on content. It works especially well if you offer multiple services and want to be found for specific problems, trends, and treatment-related questions.

How the process works

First, you agree the focus areas (services, priorities, locations, and seasonality). Then you receive a topic plan and SEO briefs, followed by writing and on-page optimisation for each post. You review, request edits if needed, and the content is published or delivered ready to upload.

What happens after publishing

SEO blog content compounds over time, so the goal is steady growth rather than quick spikes. Posts can be refreshed as trends change, and internal links can be adjusted as your service pages evolve, keeping content aligned with what you want booked.

Client Reviews

5.0

Based on 15 reviews

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Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
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Nigel Haffenden (John Richards)
We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all dine for us and it keeps being improved. Very highly recommended.
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Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!

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Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
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Nicolas Ablitt
I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
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Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
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Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
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Belle Fontaine (The Dolls House Boutique)
When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
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Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
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Mark Murray (Cruz)
Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!

Frequently Asked Questions

How is this different from regular blog writing?

SEO blog writing is planned around search intent, keywords, and internal linking, not just general ideas. Each post is structured to rank and to guide readers towards booking-relevant pages.

Do you need access to my website to deliver this service?

Not always. Content can be delivered in a ready-to-publish format with clear upload instructions. If you want publishing and on-page setup handled, website access can be arranged securely.

What topics should a salon blog cover to drive bookings?

The best topics answer what clients ask before booking, such as aftercare, suitability, pricing factors, and comparisons between options. We also use seasonal and trend-led topics where they match your services and demand.

How long does it take to see results from SEO blog content?

Most salons see early movement over weeks, with stronger gains typically building over a few months as pages are indexed and earn visibility. The main benefit is compounding long-tail traffic that keeps growing with each quality post.

Will the writing match my salon’s tone and services?

Yes. Each post is written to suit your brand voice, your service list, and how you want clients to book. You can review drafts and request amendments before anything goes live.