Salon Marketing Plan SEO
A Salon Marketing Plan (SEO) gives you a clear, practical roadmap to grow salon bookings through better Google visibility. You get the keyword targets to focus on, the on-site changes your website needs, and a 90-day plan with measurable KPIs so you can prioritise what will move the needle.
More information
What the Salon Marketing Plan (SEO) covers
This service turns “we need more bookings” into a focused SEO plan you can act on and measure. You will receive:
- Market and local competitor analysis to see what is working in your area
- A salon-specific keyword strategy mapped to your services and locations
- Recommended website structure and on-page improvements to support those searches
- A 90-day SEO roadmap with prioritised actions and milestones
- A simple KPI plan to track visibility, traffic and enquiry or booking performance
Who this is for
This is designed for salon owners and small marketing teams who want a clear plan rather than vague advice. It is a strong fit if your website is not bringing in consistent enquiries, your service pages do not rank locally, or you are unsure what to fix first.
How it is delivered
We start by clarifying your services, locations and growth goals, then review your current website and local competitors. Next, we build the keyword and on-site plan and provide a 90-day roadmap with KPIs, so you know what to do week by week. Where needed, delivery can include a bespoke website build and on-site improvements to align your site with the strategy.
What happens after the plan
You can use the roadmap in-house, with your current team, or as a specification for implementation. The KPI plan makes it easy to review progress monthly and adjust priorities based on what is driving calls, enquiries and bookings.
Client Reviews
Based on 15 reviews
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Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
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Nigel Haffenden (John Richards)
We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all done for us and it keeps being improved. Very highly recommended.
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Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!
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Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
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Nicolas Ablitt
I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
- S
Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
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Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
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Belle Fontaine (The Dolls House Boutique)
When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
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Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
- M
Mark Murray (Cruz)
Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!
Frequently Asked Questions
What will I receive at the end of the service?
Do I need a new website for this?
How long does it take to produce the plan?
What do you need from me to get started?
Will this guarantee I rank number one on Google?
Related Services
Complete your experience with these services
- ViewSEO Blog Writing for Salons
- ViewSalon Competitor SEO Analysis
- ViewSalon Keyword Research & Mapping
- ViewSalon Offers & Promotions SEO
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- ViewSEO for Dermal Filler & Botox Clinics
- ViewSEO for Laser Hair Removal Clinics
- ViewSEO for Tattoo Removal Clinics
- ViewSEO for Microblading Studios
- ViewSEO for Makeup Artists
- ViewSEO for Facial & Skincare Clinics
- ViewSEO for Massage & Wellness Studios
- ViewSEO for Kids Hair Salons
- ViewSEO for Men's Grooming Salons
- ViewSEO for Colour Specialists
- ViewSEO for Curly Hair Specialists
- ViewSEO for Hair Extensions Studios
- ViewMonthly SEO Progress Reports
- ViewSeasonal SEO Campaigns for Salons
- ViewSalon Blog Strategy & Editorial Calendar
- ViewContent SEO for Salons
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