Search Engine Optimisations for Salons

SEO for Beauty Salons

SEO for beauty salons is a focused service that helps your salon show up when people search for treatments in your area, then turns that visibility into enquiries and bookings. It prioritises the searches that matter most, like specific treatments and service-led queries, so you attract clients who are ready to book rather than just browse.

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What SEO for beauty salons covers

This service is built around how people actually search for beauty treatments, then improves your site so Google can understand, rank, and send the right clients to the right page.

Keyword research for treatment and intent-led searches (for example, “brow lamination”, “microneedling”, “gel nails”)
Treatment and service page SEO (titles, headings, internal links, copy structure)
On-page improvements to increase relevance and conversions (CTAs, trust signals, booking journeys)
Schema markup for key pages (to help search engines interpret your services)
Technical checks that impact rankings (indexing, crawlability, speed, mobile usability)
Content plan for treatments and FAQs to capture more local search demand
Measurement and tracking so you can see what is driving enquiries

Who this is for

This is a good fit if you are:

Competing with other salons, spas, and studios in the same area and struggling to stand out in Google
Getting website visits, but not enough treatment bookings from organic search
Relying heavily on Instagram or paid ads and want a steadier stream of local enquiries
Launching new treatments and need dedicated pages that can rank and convert

How delivery works

Work typically follows a clear set of phases:

Discovery and audit: review your current site, top services, competitors, and local search landscape.
Strategy: map priority treatments to target searches, then define the pages and content needed.
Implementation: update or build key pages, improve on-page SEO, add schema, and resolve technical issues.
Content plan and rollout: create a practical plan for treatment pages and supporting content, then publish and refine.

What happens after the initial work

SEO improves through iteration. After the foundations are in place, ongoing optimisation focuses on expanding treatment coverage, improving rankings for high-value services, and increasing conversion from organic traffic.

You should expect regular check-ins against agreed measures, plus continued improvements based on what clients search for and what your site performance data shows.

Client Reviews

5.0

Based on 15 reviews

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Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
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Nigel Haffenden (John Richards)
We moved to Frively. Went from no ranking to page 1 and had our best quarter in 20 years! Amazing service all dine for us and it keeps being improved. Very highly recommended.
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Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!

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Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.
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Nicolas Ablitt
I thought our last site was good, but now I realise it was a smart looking directory listing. Since we moved to Frively our site delivers new business every day and we dominate searches locally. If we want a change, they just do it and often recommend changes that always make the results even better. Outstanding service and could recommend more highly.
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Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
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Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
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Belle Fontaine (The Dolls House Boutique)
When we got in touch with Frively we had no online presence. People searching for our business name might have found us but we certainly didn't rank for any valid keywords. We are based in Eastbourne which is a competitive town and lots of businesses are very established online. Within just a few months we don't just rank we dominate. The Frively team said this would happen but I couldn't believe till it came true. If you have a local business and want to be relevant online locally. Get in touch they are brilliant!
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Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
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Mark Murray (Cruz)
Our website dominates all local searches for our business in our area. We have a New Client Banner that gives us a content flow of new clients and get over double the number of new cluents we have ever had. An outstanding value service!

Frequently Asked Questions

How long does SEO take to increase beauty treatment bookings?

Most salons start to see movement within a few weeks, but consistent gains usually take a few months. Timing depends on your local competition, your current site, and how many treatment pages you already have.

Do I need a new website to get results from salon SEO?

Not always. If your site is structurally sound, SEO can be delivered through improvements to existing pages and technical fixes. If the site is limiting performance, a rebuild can be the fastest route to better rankings and conversions.

What services should we optimise for first?

Start with your highest-margin or most in-demand treatments, plus the services people search for most in your area. You will also prioritise services where you can realistically compete and convert enquiries into bookings.

Will this help me show up for “near me” and local searches?

Yes, the work is designed around local, service-led searches, which often include “near me” intent. Strong location signals, clear treatment pages, and structured data all support better visibility in local results.

What do you need from me to get started?

You will typically need access to your website platform, Google Search Console (or the ability to set it up), and any booking system details. It also helps to confirm your priority treatments, service areas, and what a good booking looks like for your salon.