Plumbing and heating trade

Websites for plumbers

Plumbing enquiries often start with a burst pipe, a dead boiler or no hot water. Your website has to answer that job first and make calling you the easiest thing on the screen.

  • Tap-to-call for emergency work, in reach on a phone from every page
  • A page per job (boiler repair, leaks, blocked drains, bathroom fitting) instead of one long services list
  • Gas Safe registration, insurance and coverage area shown where customers look for them
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  • Based in Brighton, working across Sussex
  • Fast, well-structured pages as standard
Website service cards for central heating, power flushing, and radiator installation with photos and call buttons
How we build it

Built around the way plumbing work comes in

Plumbing demand comes in two shapes: the emergency that cannot wait, and the planned job someone is quietly comparing quotes for. A site that treats both the same makes each of them harder. Here is what we do differently.

Emergency route first

The urgent path is designed before anything else: a light page on mobile data, a tap-to-call button that stays put as the visitor scrolls, and plain wording about what you class as an emergency and where you will travel for it.

Job-type triage

Separate pages for boiler repair, leaks, blocked drains, power flushing, radiator work and bathroom installs. Someone searching for the exact job lands on the exact page, with the symptoms described in the words they used to search.

A coverage area you define

The towns and postcodes you genuinely travel to, written into the site and matched to your Google Business Profile, so the places you cover are stated rather than left for a customer to guess at.

What we handle

The work behind a plumbing website

A trade site is not finished at launch. These are the services that keep it visible, fast and current once the van is back out on jobs.

  • Centered green location pin above a minimal map with white rounded cards fanned around it, some with purple accents, in a soft pastel 3D style.

    Local SEO

    The work that gets you found in map results and local searches: your Google Business Profile, pages for the areas you cover, and the technical detail behind both.

    See the details
  • Three overlapping stylized browser windows floating above a black-and-green city skyline with a map pin

    Google Business Profile Management

    We set up, correct and look after your Google Business Profile so the listing people see matches the business you run.

    See the details
  • Stylized 3D white audit report card with green header, purple-accent gauge, small bar chart, ranked rows, and a green magnifying glass icon, isolated on transparent background.

    SEO Audit

    A hands-on audit of your site's crawling, indexing, content and search demand, written up as an ordered list of fixes.

    See the details
  • Centered 3D stylized laptop on pale green background with a textless website layout on screen and three surrounding task icons, each marked complete with a green checkmark accented in purple.

    Website Maintenance

    Ongoing care for a live website: monitoring, updates, backups and the small content changes you would otherwise put off.

    See the details
  • Four white rounded icon cards in a 2x2 grid connected by thin green lines converging to a central purple-accent node on a pale green background.

    Managed Website Hosting

    We run the hosting, domain, certificates and platform updates for the sites we build, so nobody has to log into a control panel.

    See the details
  • Three Core Web Vitals cards labeled Fast, Responds instantly, and Stays steady with green pass badges

    Website Speed Optimisation

    We measure what is making your website slow, then fix the causes, from oversized images to scripts the page never needed.

    See the details
The process

How a plumbing site gets built here

A short, plain process, and you are properly involved in the first stage. Nothing gets written about your work without asking you how you do it.

Map the jobs and the patch

We go through the work you take on, the jobs you would rather have more of, the ones you would rather turn down, and the areas you cover. That decides which jobs earn their own page and which places are worth writing about.

Build the site

Job pages, coverage pages, your Gas Safe registration and insurance details, call buttons, and a short enquiry form that asks only what you need to quote. The technical detail search engines read is part of the build rather than bolted on afterwards.

Look after it

Google Business Profile, local search, site health and hosting looked after once the site is live, so the listing and the site stay in step when you change your hours, your patch or the work you take on.

Our work

Plumbing websites we have built

Sites for plumbing and heating businesses, live now and looked after on our own platform.

R.K Plumbing & Heating website: homepage, desktop view

Brighton · August 2026

R.K Plumbing & Heating

Plumbing, heating and bathroom installation in Brighton. Live at rkplumbingandheatingservices.com.

Guides

Reading for plumbing businesses

What we have written about getting a plumbing website found.

Website article layout with headline "Is Checkatrade worth it? Wrong question." and overlaid info cards on a blurred tradesman photo

Plumbing and Heat Engineering · 6 min

Is Checkatrade worth it? The question every trade should be asking differently

Is Checkatrade worth it? A local SEO specialist explains what trades give up by renting visibility, and why owning your Google rankings pays better.

Stylized 3D top-down planning desk with laptop showing blank webpage blocks, folded map with colored pins, blank tags, checklist with empty boxes, magnifying glass and pen, with ample negative space.

Websites

Page titles that help plumbers rank locally

Want more plumbing leads from Google? Use these proven page title formulas and examples to improve local rankings and earn more clicks from customers near you.

Stylized 3D entryway wall with an intercom panel featuring one large illuminated contact button, with a clock, folded map with colored pins, hourglass, and two unlabeled trays softly in the background.

Websites

Contact pages that turn plumbing website visits into calls

A practical guide to contact page fixes for plumbers. Make it easier to call, request a quote, and book a visit with mobile friendly layouts, trust cues, and clear next steps.

Questions

Questions plumbers ask us

Straight answers on how a plumbing site is put together and what we look after.

Do you build websites for plumbers specifically?
Yes. We are a web design and SEO company in Brighton, and plumbing is one of the trades we build for. A plumbing site has a different job to do than a shop or a studio: it has to handle urgent call-outs, sort visitors by the job they need, and make your coverage area obvious. That is what we design around, rather than adapting a general small-business template.
Can the site show my Gas Safe registration and insurance?
Yes. Your Gas Safe registration number, public liability cover and any other trade memberships or accreditations can sit in the header, in the footer and on the individual job pages where they matter most. Customers look for them before they call, and search engines read them as part of who you are, so we treat them as content rather than a badge in a corner.
How do you handle emergency call-outs on the site?
With a tap-to-call button that stays in reach on a phone, a separate line or number if you run one out of hours, and plain wording about what you treat as an emergency and how far you travel for it. Someone with water coming through a ceiling should be able to call you without reading a paragraph first, so the emergency route is designed before anything else on the page.
What about the areas I cover?
We build pages for the towns and areas you genuinely work in, using the names your customers type, and keep those in step with your Google Business Profile. Coverage is a decision, not a list: we would rather cover fewer places properly, with real detail about the work you do there, than name a whole county you would not drive to on a wet Tuesday.

Something not covered here?

Tell us the jobs you want more of and the area you cover, and we will tell you plainly what we would build and what we would leave alone.

01273 112456hello@frively.comBrighton
Related pages

The wider trade, and where we work

The umbrella page for every trade, and the areas we cover.

Websites for Tradespeople

Web Design Sussex

Web Design Brighton

Next step

Let's talk about your plumbing website

Send us the jobs you want more of, the area you cover, and what your current site does badly. We will come back with what we would change, how we would structure it, and what it would take to build.

Frively is based in Brighton and works across Sussex. If the site you have is already doing its job, we will say so.