Hair, beauty and clinics
Websites for salons, barbers and clinics
A salon fills its diary from a few miles around it. Your website has to turn up for the treatments people search for nearby, show them the work, and get them booked before they open another tab.
- A page per treatment, written around what clients type into Google
- Online booking one tap away on every page, on a phone
- Your Google Business Profile kept in step with the site
- Fast to load, and built so Google can read every treatment page
- Most of our work is for salons and clinics
- Brighton-based, working across the UK
- You own your domain and your content
Built around how clients choose a salon
Nobody searches for 'a salon'. They search for the treatment they want, near them, and they book from the first site that answers plainly and lets them. Here is what we do differently.
A page per treatment
Balayage, gel nails, laser hair removal, a gents cut. Each treatment gets its own page with what it involves, what it costs and a booking button, so someone searching for exactly that lands on exactly that.
Booking built in
Whichever booking system you use, the button sits where a thumb can reach it on every page. Clients book from the page that convinced them, not after hunting for a link in the menu.
Found nearby first
Your Google Business Profile, your reviews and your site all say the same thing about where you are and what you do, so the map results and the organic results both point to you.
Your work, not stock photos
Real transformations and a real team page do more for a salon than any headline. We build the site around the photos you already post and the people clients come back for.
The work behind a salon website
Design is the start. These are the services that keep a salon site found and booked once it is live, and the two written specifically for salons and clinics.
SEO for Beauty Salons
Local SEO for salons, barbers and clinics, aimed at the searches that end in a booking.
SEO for Aesthetic Clinics
Search optimisation for aesthetic and cosmetic clinics, built around your treatment menu and your local search presence.
Google Business Profile Management
We set up, correct and look after your Google Business Profile so the listing people see matches the business you run.
Local SEO
The work that gets you found in map results and local searches: your Google Business Profile, pages for the areas you cover, and the technical detail behind both.
Website Migration
Moving your site to a new platform without losing the URLs, redirects and search visibility it already has.
How a salon site gets built here
A short, plain process, and you are properly involved in the first stage. Nothing gets written about a treatment without asking you how you do it.
Map the treatments and the patch
We go through your treatment menu, the work you want more of, the work you would rather not take, and the area your clients come from. That decides which treatments earn their own page and which places are worth writing about.
Build the site
Treatment pages, a team page, reviews, your booking link on every page, and photos of real work. The technical detail search engines read is part of the build rather than bolted on afterwards.
Look after it
Google Business Profile, local search, site health and hosting looked after once the site is live, so the listing and the site stay in step when you change your hours, your prices or your menu.
Salons we have done this for
Two salons, two starting points, and what changed.
How Cruz Went From Nowhere to #1 in 4 Months
- 100%+
- New client growth
- Position 1
- Local search dominance
- 100%
- Online bookings
- 39
- AI citations
- Almost 40
- National page-one rankings
- 100%
- Google Lighthouse score
How Honeys Doubled New Clients in 10 Months
- 78
- Page 1 Google rankings
- +296%
- Estimated monthly booking revenue
- +200%
- Online bookings per month
- +233%
- Monthly website visitors
- +836%
- Keywords ranked
- +150%
- New clients per month
Salon websites we have built
Hair, beauty, barber and clinic sites, live across the UK. Every one is built and looked after on our own platform.
Crawley · July 2026
21 Russell
Training salon in Crawley, West Sussex. Live at twentyonerussell.com.
Oxted · June 2026
Elements Hair Salon
Hair salon in Oxted, Surrey. Live at elementslifestyle.co.uk.
Brighouse · May 2026
Park Row Hair and Beauty
Hair and beauty salon in Brighouse, West Yorkshire. Live at parkrowhairandbeauty.com.
Manchester · January 2026
McCrory Hair
Curly and textured hair specialists in Manchester. Live at mccroryhair.co.uk.
Brighton · January 2026
Peter Joannou Barber Shop
Barber shop in Brighton. Live at peterjoannou.co.uk.
Crawley · January 2026
Paris Russell
Hair salon in Crawley, West Sussex. Live at parisrussell.com.
Oxford · October 2025
Matthew Clulee Hair Spa
Hair salon in Oxford. Live at matthewclulee.net.
Deal · October 2025
The Hair Gallery
Hair and beauty salon in Deal, Kent. Live at thehairgallerydeal.co.uk.
Handcross · October 2025
Aaron Russell Hairdressing
Hair salon in Handcross, West Sussex. Live at aaron-russell.net.
Northampton · October 2025
Vanilla Hair, Nails & Beauty
Hair, nails and beauty salon in Grange Park, Northampton. Live at vanillasalon.co.uk.
Hammersmith · October 2025
Butler and Lawler
Hair salon in Hammersmith, London. Live at butlerandlawler.co.uk.
Wolviston · October 2025
Kutting Korner
Hair salon in Wolviston, Billingham. Live at kuttingkorner.co.uk.
Brighton · October 2025
Ginkgo Hair
Hair salon in Brighton. Live at ginkgohair.co.uk.
Tilbury · August 2025
The Classic Hair Company
Hairdressing and wig specialists in Tilbury, Essex. Live at theclassichaircompany.co.uk.
Buxton · August 2025
Face Facts
Beauty salon and advanced skin treatments in Buxton, Derbyshire. Live at facefactsbuxton.co.uk.
Glasgow · August 2025
Watt A Beauty
Skincare, massage and holistic therapies in Glasgow's East End. Live at wattabeauty.com.
Weston-super-Mare · July 2025
Wax and Relax
Men's waxing, massage and facials in Weston-super-Mare. Live at menswaxing.co.uk.
Wadebridge · July 2025
The Beauty Spot
Beauty salon in Wadebridge, Cornwall. Live at thebeautyspotwadebridge.com.
Weymouth · June 2025
Changing Grooms
Hair and beauty salon in Weymouth, Dorset. Live at changinggrooms.co.uk.
Sheffield · June 2025
Kipling Hair Replacement Systems
Non-surgical hair replacement specialists in Sheffield. Live at hairreplacementsystems.co.uk.
Allington · May 2025
John Richards Hairdressing
Hair salon in Allington, Maidstone. Live at johnrichardshairdressing.co.uk.
East Grinstead · May 2025
Michael Todd Hairdressing
Luxury hair salon in East Grinstead, West Sussex. Live at michaeltoddhairdressing.co.uk.
Bexhill-on-Sea · May 2025
Hair Pro UK
Hair salon in Bexhill-on-Sea, East Sussex. Live at hairprouk.com.
Sheffield · May 2025
Director's Cut
Hair, nails and beauty salon in Crystal Peaks, Sheffield. Live at directorscutsalon.co.uk.
Whitley Bay · May 2025
Cruz Hairworks
Hair salon in Whitley Bay, Tyne and Wear. Live at cruzhairworks.com.
Biggleswade · May 2025
The Vintage Avenue
Hair, skin clinic and beauty salon in Biggleswade, Bedfordshire. Live at thevintageavenue.co.uk.
Lutterworth · May 2025
Jayne Elliott Hair Company
Hair salon in Lutterworth, Leicestershire. Live at jayneelliott.com.
Bexleyheath · April 2025
The Pamper Suite
Hair salon in Bexleyheath, Kent. Live at thepampersuite.co.uk.
Birmingham · April 2025
Merluza Hair & Beauty
Hair and beauty salon in Birmingham. Live at merluzahairandbeauty.co.uk.
Maida Vale · April 2025
Simon Warwick Salons
Luxury hair salon in Maida Vale, London. Live at simonwarwicksalons.co.uk.
Eastbourne · April 2025
The Dolls House Hair & Beauty Boutique
Hair and beauty salon in Old Town, Eastbourne. Live at dollshouseboutique.co.uk.
Grantham · April 2025
Baileys Hairdressing
Hair salon in Grantham, Lincolnshire. Live at baileyshairdressing.co.uk.
Taunton · April 2025
Honeys Hair & Beauty
Hair and beauty salon in Taunton, Somerset. Live at honeyshairandbeauty.co.uk.
Corringham · April 2025
Nicolas Ablitt Hair Studio
Hair salon in Corringham, Essex. Live at nicolasablitt.com.
What salon owners say
From the people who run the salons, in their own words.
I'm a hairdresser, not a web designer. I took on the Wix site because someone had to, but I was doing it in the gaps between clients, between managing the team, between everything else. It was always the thing at the bottom of the list that I felt bad about. When Frively came in and showed us what the site was actually missing, I felt relieved more than anything not because I'd done something wrong, but because there was finally someone who knew what they were doing and could just take it off my plate. Now I don't think about the website at all. New clients come in, bookings come through, and I get on with what I'm actually here to do.
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
Frively built and support my website which has been amazing. It's so user friendly and I can see all the statistics on the dashboard. The team are so supportive and attentive. Their enthusiasm and drive towards getting the website performing well has been brilliant. Their passion for their work shows through in the standards they deliver.
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
Since moving to Frively our web traffic has increased 10x. We doubled our new client rates and online bookings have gone through the roof!
100% more new clients, hundreds of monthly online bookings, and an online presence better than at anytime in the last 25 years. Frively is brilliant! And they do it all for me.
Reading for salon owners
What we have written about getting a salon website found and booked.
Websites
What Should a Hair Salon Website Include to Get More Bookings?
A beautiful salon website is not the same as one that fills your chairs. Here is what yours needs to do differently to turn visitors into bookings.
Hair and Beauty · 7 min
Best salon websites in the UK 2026 | Frively
Six of the best salon websites in the UK in 2026, and the principles that make each one rank, convert, and book clients on autopilot.
Websites
Why my hair salon website is not getting traffic
Your salon looks great and Instagram is busy, but your website gets no visits. Here is exactly why that happens and what to do about it.
Questions salon owners ask us
Straight answers on booking systems, timescales, moving an existing site and what you own.
Do you only build websites for hair salons?
Will it work with my booking system?
How long before a new salon site brings in bookings?
Can you move my existing site without throwing away what it has earned in search?
Do I own the website?
What does it cost?
Something not covered here?
Tell us your treatments and your town, and you will get an answer from the person who would do the work.
01273 112456hello@frively.comBrightonWhere we work
The areas closest to home, and the SEO work on its own.
Find out what your salon site is missing
Send us your web address. A real person reviews how the site performs for the searches your clients make and sends you a plain report within one working day. If the site is already doing its job, the report says so.
No automated score, no obligation.