WEBSITES FOR HAIR, BEAUTY AND AESTHETICS BUSINESSES
A website to keep your diary full of the clients you love working with.
You're with clients all day. Your website handles the part you don't have time for: getting found by local clients and turning them into booked appointments.
- Found on Google by local clients searching for your treatments and services
- More bookings from clients who come back
- A site that earns trust before they book
- Fully managed every month, never on your to-do list
Choose your specialism
Hair and Beauty Salons
Cuts, colour, treatments, beauty
Aesthetics and Skin Clinics
Injectables, skin, advanced treatments
Barbers
Cuts, beards, grooming
Beautiful sites that actually perform
Most hair and beauty businesses end up with a website that does one job well. A site that looks the part. Or a site that ranks. The two skill sets sit in different agencies, and combining them on the same site is genuinely hard. That's the gap Frively was built to close.
What most web work delivers
A BEAUTIFUL SITE
- Looks the part
- Reflects your brand
- How does the site get found?
What most SEO work delivers
A SITE THAT RANKS
- Found on Google
- Targeted to local searches
- Does the client want to stay?
Both, built in from day one
A FRIVELY SITE
- Beautiful on every page
- Page one local rankings
- Conversion built into every page
Curious how your current site stacks up? Get your free assessment.
Features that handle the front desk while you handle the chair
When you're mid-balayage or finishing a treatment, you can't be answering enquiries. These are the tools that keep new business moving while your hands are full.
Text alerts the moment an enquiry lands
When you're focused on the client in front of you, you're not refreshing your inbox. Every enquiry triggers a text, so leads don't sit cold while you're at the basin.
Flo, your smart website assistant
Visitors get instant answers to common questions like "do you do bridal hair?" - and a direct path to the booking form, so dream-day enquiries don't drift to another salon.
Booking and call buttons that follow the visitor
A floating "Book an appointment" button sits in the navigation on every page. One tap, any device. The bride-to-be researching at 11pm never has to hunt.
Google reviews working across your whole site
A review for Lisa on a balayage appears on the colour page, the balayage page, and her stylist profile. One review does the work of four.
Built around how hair and beauty clients actually decide.
Every feature on this page exists for a reason. Hair and beauty clients don't choose salons the way they choose other services. They scroll Instagram first, website second. They search around a milestone or a change. They reward clarity about the experience before they commit. That shapes everything we build. Three things drive how today's clients pick a salon or clinic:
They search around a milestone or a change.
A wedding is six months away. A big birthday is coming. A new job, a new city, a moment of "I'm ready for something different". Many enquiries come from a moment of intent, not casual browsing, which means the visitor lands ready to decide quickly if they trust what they see.
They scroll Instagram first, website second.
By the time a client reaches your website, they've already seen your work. They're not looking for inspiration - they're looking for confirmation. The salons and clinics that lose this moment don't usually have worse work, they have websites that don't match the polish of the feed that brought the visitor here.
They reward clarity about the experience.
Visitors want to know what happens at the appointment, how long it takes, roughly what it costs, who'll be doing the work. Pages that answer all of that in plain English - without forcing the client to ring up to find out - convert at a rate vague pages don't get near.
The Frively Framework
Found, trusted, booked.
Every Frively website is built to do three things in order.
- Get found by the right clients
- Earn their trust on arrival
- Make it easy for them to get booked in
Each one matters. Skip any of them, and the website stops converting.
Found
Hundreds of locally-targeted pages built around how your clients actually search, so the visitor looking for "bridal hair Bristol" lands on the page that covers exactly that, not your homepage.
Three things make this work together:
- Structure - one page per service, per location, so Google has a clear answer to a clear question
- Keywords - mapped to how your clients actually search, sitting at the heart of every page from day one
- Performance - fast, mobile-first, technically sound, with Lighthouse scores built in not bolted on
Want the detail on how each of these decides local rankings?
Trusted
A site that reads as polished as the work itself, so the people landing on your pages feel confident booking in.
Four things tell visitors you're the right choice:
- Plain English on every service page, with no jargon and no waffle
- Real team profiles with photos, qualifications, and the personality of your salon or clinic
- Google reviews placed next to the service they relate to, not buried on a separate page
- Credentials (NHBF, BABTAC, JCCP, Save Face where applicable) shown where clients actually look for them
Booked
Conversion mechanics built into every page, so the visitor ready to book in never has to hunt for how.
Four things turn interest into a booking:
- Booking and call buttons that follow the visitor around the site, always one tap away
- Smart enquiry forms that text you the moment a lead arrives
- Flo, your website assistant, who answers common questions and points visitors to the right page
- One-click routing to the booking or consultation form for visitors ready to talk
Curious where your salon site stands?
Pulse is our proprietary website assessment, built around the way salon and clinic clients actually search and book. A real human reviews your site and shows you exactly what's costing you bookings.
what our clients say
Real results. Real businesses.
Cruz Hairworks
Thirty years of reputation, zero discoverability. Four months after launch, Cruz ranks #1 locally for every hairdressing search and is cited on ChatGPT
Vintage Avenue
Award-winning salon, page 5 of Google. Less than a year after launch, The Vintage Avenue ranks position 1 for every hairdressing search in Biggleswade and brings in £4,500 a month through online bookings.
Honey's Hair and Beauty
£2,000 spent on a previous site, eleven keywords ranked, almost no online clients. Ten months after launch, Honeys ranks on page 1 for 78 searches and brings in 75 new clients a month.
Want to look closer?
Three quick reads for anyone weighing it up.
Organic visibility vs paid ads
Most hair and beauty businesses spend on Google Ads to fill the gap their website leaves. Here's what changes when the website does the work instead.
The 5 second test every salon website can do
What we see on hundreds of salon and clinic sites - and how the right structure quietly fixes all of it.
What's in a Pulse assessment
A real human reviewer, no jargon, no obligation. Here's exactly what you get.
Ready to see where your site stands?
Start with a free Pulse assessment. No jargon, no obligation. You'll see exactly how your salon ranks today and what it's costing you.