WEBSITES FOR HAIR AND BEAUTY SALONS
Your colour, cuts, and treatments - each on a page that ranks where new clients search.
Frively builds and manages websites for hair and beauty salons. A page for every service. A page for every neighbourhood in your range. Stylist profiles, real portfolio shots, plain prices - all built to win the booking when she's choosing between three salons on her phone.
WHO’S ACTUALLY SEARCHING
New salon clients don't book the cheapest. They book the one whose work they've seen.
The person searching for a new salon has usually just moved area, just had a bad experience somewhere else, or just decided she wants something different doing - a balayage instead of a tint, a fringe, a treatment her friend mentioned. She is not in a rush, but she is being careful. She's choosing someone who will touch her hair for the next two years if it goes well.
She searches in service-specific language. It's "balayage Brighton". It's "curly hair specialist Hove". It's "keratin treatment near me". She names the technique, the result, or the hair type - because a generic "hairdresser near me" search gets her ten places and she's learned that doesn't work.
She'll check the salon's Instagram before the website. If the website doesn't show real work - actual results on actual heads, not stock photography - she assumes the salon doesn't either. Price matters, but only after the work has convinced her. The salon that opens with prices and hides the portfolio is the salon she scrolls past.
What we do for you
BUILT FOR NEW CLIENTS
A page for every service, in every neighbourhood you cover
New clients search the technique, not the salon - "balayage Brighton", "curly cut Hove", "keratin treatment Lewes". Frively builds a separate page for each service - balayage, full head colour, cut and finish, curly cut, treatments - and then a version of each for every neighbourhood in your range. The client searching for the exact thing she wants lands on that exact page, with the work that proves you do it.
Real portfolio shots and stylist profiles, on every service page
She's checked your Instagram before she's opened your website. She wants to see the same quality of work on the page she's about to book from. Frively places a portfolio strip of real, recent results on every service page, and a stylist profile section showing who in the team specialises in what. The client gets to choose her stylist by their work, not by who happens to be free.
Plain-language pricing that doesn't bury the booking
New clients want to know what it costs before they commit, but they want the work to convince them first. Frively gives every service page a clean price band with what's included - the consultation, the toner, the finish - placed below the portfolio, not above it. The booking button sits with the price. She sees the work, she sees the number, she books in the same scroll.
Prefer to talk it through first?
If you'd rather see what this looks like for your salon before sending anything in, book a 20-minute call. No pitch, no obligation - we'll show you how a salon site is structured in Frively and answer whether it's the right fit for the services your team specialises in.
FIND OUT MORE
Different specialism?
Find out more
Aesthetics and skin clinics
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Barbers
See how your site reads to a new client choosing between three salons on her phone
Pulse is your free, proprietary, human-reviewed website assessment. It's scored against how new salon clients actually search and decide who to book - the technique-first, portfolio-led, price-after behaviour we described above.
A real reviewer goes through every page on your current site and shows you exactly what's costing you bookings - the missing service pages, the stock photography where real work should be, the prices that hide the chair-time. You get a clear read on where you're winning and where the two other salons in her tab are pulling ahead.