WEBSITES FOR HAIR AND BEAUTY SALONS

A website that keeps your column full of the clients you love working with.

Salon clients are choosing where to spend their next two hours and a real chunk of their money. Your website meets them with the stylists, the treatments, and the proof that your salon is the one worth driving past three others to get to.

  • Found in searches like "balayage [town]" and "hair salon near me"
  • More bookings from clients who become regulars, not one-offs
  • Stylist profiles, treatment menus and real client photos front and centre
  • Fully managed every month, never on your to-do list
100s
of site pages
Page 1
rankings in 3-6 months
+50%
more keywords
Smartphone showing Honeys Taunton salon site: "Taunton's leading hair salon" and green Book Online button

WHO’S ACTUALLY SEARCHING

Salon clients aren't booking, they're auditioning you.

A woman who's just moved to the area and is nervous about finding a new colourist who won't ruin her hair. A bride three months out from her wedding looking for someone she trusts with the trial. A teenager saving for their first balayage. A regular at a chain salon who's finally ready to commit to an independent. They're scrolling Instagram, looking at Google reviews, comparing three salons. What they want is the work, the warmth, and a price that doesn't surprise them at the till.

WHAT MAKES A WEBSITE WORK FOR HAIR AND BEAUTY SALONS

Three things every salon website needs to do well

Two overlapping browser windows with code-style lines and a green location pin

A page for every treatment, in every town

Found for the exact searches your clients type

  • Pages for cut and colour, balayage, highlights, extensions, hair-up and bridal, lashes, brows, facials and nails
  • Each one targeted to a specific town in your catchment
  • The visitor lands on the page that answers their exact search
Two overlapping photo frames with mountain-and-sun preview and green checkmark badge

Real work and real stylists, not stock photos

The proof clients spend real time looking at

  • Stylist profiles with specialisms, experience and a real photo
  • Treatment galleries showing actual client work, not manufacturer images
  • Reviews and ratings shown next to the treatments they relate to
Dark calendar icon with green circular badge showing white pound symbol (£)

Pricing and booking, the way clients want them

Make it easy to book the appointment

  • Treatment prices and consultation requirements explained clearly
  • Online booking linked from every treatment page
  • What to expect at the appointment, set out without jargon

Prefer to talk it through first?

If you'd rather see what this looks like for your salon before sending anything in, book a 20-minute call. No pitch, no obligation - we'll show you how a salon site is structured in Frively and answer whether it's the right fit for the services your team specialises in.

Frequently Asked Questions

Do hair and beauty salons really need a website that's different from a generic salon site?
Yes. Salon clients search by treatment, not by salon type. They search "balayage [town]", "bridal hair near me", "lash extensions [town]" or "hair extensions specialist". A generic salon site optimised for "hair salon near me" often loses these specific-treatment searches to salons whose websites have a dedicated page for the service. A website built for hair and beauty salons has a page for each treatment with the town in the URL, so the client searching for their exact treatment lands on the page that shows your work.
How long does it take a salon website to start ranking on Google?
Most Frively salon sites reach page one for their target local searches within three to six months. Treatment-specific keywords often have lower competition than generic salon keywords, which can help timelines. The free assessment will give you a realistic view of where you'd start.
What should be on a salon website that isn't on a generic business site?
Three things matter most: real photos of real client work (not manufacturer or stock images), stylist profiles so clients can pick the right person before they call, and clear pricing on every treatment page. Salon clients spend significant time on a website before booking - the salon that answers their questions before they have to ask gets the appointment.
Should my salon website show pricing?
In most cases, yes - at least for the treatments where pricing can be fixed. Clients want to know what they'll pay before they book, and a website that answers cost questions upfront pre-qualifies appointments. For treatments where pricing depends on the consultation (colour corrections, extensions, hair-up), explain how pricing works and what affects it. Clients hate surprises at the till more than they hate higher prices.
Should my salon website have online booking?
Yes. The majority of salon clients now expect to be able to book online, especially for repeat appointments and standard treatments. Online booking should sit on every treatment page, not just on a separate booking page. The salon that makes booking easy gets the appointment - the one that asks the client to call back in the morning often loses it to the next salon down.
Can I switch to a Frively salon website if I already have one?
Yes. Many of our salon clients come to us with an existing site that isn't bringing in new client bookings. We migrate your content, rebuild the structure around treatments and towns, and keep your existing domain, booking system and email running throughout. There's no period where your site or bookings are offline.
What does a Frively salon website cost?
There's an upfront build fee and an ongoing monthly fee that covers hosting, updates, content refreshes, and local SEO. Pricing depends on the size of your salon and the catchment you want to cover. The free assessment includes a price estimate based on your specific situation.

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See how your site reads to a new client choosing between three salons on her phone

Pulse is your free, proprietary, human-reviewed website assessment. It's scored against how new salon clients actually search and decide who to book - the technique-first, portfolio-led, price-after behaviour we described above.

A real reviewer goes through every page on your current site and shows you exactly what's costing you bookings - the missing service pages, the stock photography where real work should be, the prices that hide the chair-time. You get a clear read on where you're winning and where the two other salons in her tab are pulling ahead.