A website to bring in the clients you actually want to work with.
You handle the numbers. Your website handles the part you don't have time for: getting found by the right local clients and turning them into discovery calls.
- Found on Google by the local clients you want to work with
- More discovery calls from better-fit prospects
- A site that earns trust before the first call
- Fully managed every month, never on your to-do list
Choose your specialism
WHY THIS SECTOR IS DIFFERENT
Accountancy clients don't search the way most people search.
They search at stress moments. They compare slowly. They want plain English, not jargon. The website that wins their attention is the one that meets them where they are - calm, clear, and credible.
They search when something has gone wrong
Nobody searches for an accountant on a quiet Tuesday. They search when an HMRC letter has arrived, when a deadline has slipped, or when their business has outgrown their last spreadsheet. Your site needs to land calmly on a worried visitor.
They compare three or four firms before they call
Choosing an accountant is not a quick decision. Visitors will read your site, look at your team, check your reviews, then read your competitors' sites. The firm that explains itself most clearly tends to win the call.
They reward plain English
When a visitor lands on a tax page and understands it, they trust you'll be the same way on the phone. Jargon-heavy sites lose to clearer ones, even when the clearer firm is more expensive.
THE FRIVELY APPROACH
Built in. Not bolted on.
Frively gives independent accountancy practices the website performance and local search visibility of a national firm - fully built, fully managed, and built around three pillars. Every page meets the standard before it goes live.
Structure - a page for every service, every catchment area
Generic accountancy sites have one services page that lists everything. Your Frively site has a page for every service category - Tax, Accounts, Bookkeeping, Business Support - and an in-depth page for each individual service within them. When a visitor searches for "Self Assessment help in Reading", they land on the page that covers exactly that.
Keywords - mapped to how your clients actually search
The keywords your clients use are mapped before the site is built. Service-specific terms (Self Assessment, VAT returns, payroll, limited company accounts), location terms (your town and the towns around it), and intent terms ("near me", "help with", "how much"). The site launches already pointing at the right searches.
Performance - fast, mobile, technically sound
Every page loads fast on a phone, renders cleanly on the smallest screens, and meets the technical standards Google rewards. Visitors looking up an accountant on their commute or in a panic at 11pm get the same experience as someone on a desktop at midday.
BUILT FOR HOW ACCOUNTANTS ACTUALLY WORK
Features that handle the front office while you handle the work
When you're deep in a tax return or a year-end, you can't be answering enquiries. These are the tools that keep new business moving while your head is in the numbers.
Text alerts the moment an enquiry lands
When you're focused on client work, you're not refreshing your inbox. Every contact form triggers a text, so an enquiry from a prospective client doesn't sit unanswered for hours.
Flo, your smart website assistant
When a visitor asks "do you do Self Assessment?" or "what does monthly bookkeeping cost?", Flo answers and takes them to the right page or the discovery call form.
Booking and call buttons that follow the visitor
A floating "Book a discovery call" button and your phone number sit in the navigation. One tap, any page, any device. The visitor never has to hunt for how to reach you.
Service-by-service detail that builds trust
Many accountancy sites have one services page that lists everything. Yours has individual pages for Self Assessment, VAT, payroll, limited company accounts, and the rest, each one explaining what's involved in plain English. Visitors arrive at the page that matches their question and leave understanding what working with you would look like.
Google reviews working across your whole site
When a client reviews Sarah for a tax return and James for the payroll, our system places that review on the tax page, the payroll page, Sarah's profile, and James's profile. One review does the work of four.
Curious where your practice's site stands?
Pulse is our proprietary assessment, built around how accountancy clients actually search and choose. A real human reviewer looks at your site and shows you exactly what's costing you enquiries.
WHAT OUR CLIENTS SAY
Real results. Real businesses.
BEFORE YOU BOOK
Want to look closer?
Three quick reads for anyone weighing it up.
Organic visibility vs paid ads
Most accountancy practices spend on Google Ads to fill the gap their website leaves. Here's what changes when the website does the work instead.
The 5 second test every accountancy website can do
What we see on hundreds of accountancy sites - and how the right structure quietly fixes all of it.
What's in a Pulse assessment
A real human reviewer, no jargon, no obligation. Here's exactly what you get.
Ready to see where your site stands?
Start with a free Pulse assessment. No jargon, no obligation. You'll see exactly how your practice ranks today and what it's costing you.