WEBSITES FOR ACCOUNTANTS AND ACCOUNTANCY PRACTICES
A website to bring in the clients you actually want to work with.
You handle the numbers. Your website handles the part you don't have time for: getting found by the right local clients and turning them into discovery calls.
- Found on Google by the local clients you want to work with
- More discovery calls from better-fit prospects
- A site that earns trust before the first call
- Fully managed every month, never on your to-do list
Choose your specialism
Bookkeepers
Day-to-day books and reconciliation
Tax Advisers
Returns, planning, and HMRC
Small Business Accountants
Service for SMEs and Ltd companies
Beautiful sites that actually perform
Most accountancy practices end up with a website that does one job well. A site that looks the part. Or a site that ranks. The two skill sets sit in different agencies, and combining them on the same site is genuinely hard. That's the gap Frively was built to close.
What most web work delivers
A BEAUTIFUL SITE
- Looks the part
- Reflects your brand
- How does the site get found?
What most SEO work delivers
A SITE THAT RANKS
- Found on Google
- Targeted to local searches
- Does the client want to stay?
Both, built in from day one
A FRIVELY SITE
- Beautiful on every page
- Page one local rankings
- Conversion built into every page
Curious how your current site stacks up? Get your free assessment.
Features that handle the front office while you handle the work
When you're deep in a tax return or a year-end, you can't be answering enquiries. These are the tools that keep new business moving while your head is in the numbers.
Text alerts the moment an enquiry lands
When you're focused on client work, you're not refreshing your inbox. Every enquiry triggers a text, so leads don't sit unanswered.
Flo, your smart website assistant
Visitors get instant answers to common questions like "do you do Self Assessment?" - and a direct path to the discovery call form.
Booking and call buttons that follow the visitor
A floating "Book a discovery call" button sits in the navigation on every page. One tap, any device. The visitor never has to hunt.
Google reviews working across your whole site
A review for Sarah on a tax return appears on the tax page, the payroll page, and her team profile. One review does the work of four.
Built around how accountancy clients actually decide.
Every feature on this page exists for a reason. Accountancy clients don't choose firms the way they choose other services. They take their time. They compare. They reward firms that look established, talk plainly, and make the next step easy. That shapes everything we build. Three things drive how today's clients pick an accountant:
They search when something has gone wrong.
A tax letter arrives. A Self Assessment deadline is closing in. Cash flow is tighter than expected. Most enquiries come from a moment of stress, not casual browsing, which means the visitor lands ready to decide quickly if they trust what they see.
They compare three or four firms before they enquire.
Your website isn't competing against nothing. It's sitting alongside the other firms in your area, and the visitor is making side-by-side judgments about who looks established, professional, and easy to talk to. The firm that loses isn't usually the worst, it's the one that didn't make trust easy to find.
They reward plain English.
Visitors don't want to wade through jargon to work out whether you can help. Pages that describe services in the words clients actually use, with clear pricing context and a real human at the end of it, convert at a rate jargon-heavy pages don't get near.
The Frively Framework
Found, trusted, booked.
Every Frively website is built to do three things in order.
- Get found by the right clients
- Earn their trust on arrival
- Make it easy for them to get booked in
Each one matters. Skip any of them, and the website stops converting.
Found
Hundreds of locally-targeted pages built around how your clients actually search, so the visitor looking for "Self Assessment help in Reading" lands on the page that covers exactly that, not your homepage.
Three things make this work together:
- Structure - one page per service, per location, so Google has a clear answer to a clear question
- Keywords - mapped to how your clients actually search, sitting at the heart of every page from day one
- Performance - fast, mobile-first, technically sound, with Lighthouse scores built in not bolted on
Want the detail on how each of these decides local rankings?
Trusted
A site that reads calmly and credibly to a worried visitor, so the people landing on your pages decide quickly that you're the kind of firm they want to work with.
Four things tell visitors you're the right choice:
- Plain English on every service page, with no jargon and no waffle
- Real team profiles with photos, qualifications, and the human side of your practice
- Google reviews placed next to the service they relate to, not buried on a separate page
- Credentials (ICAEW, ACCA, AAT, AML supervision) shown where clients actually look for them
Booked
Conversion mechanics built into every page, so the visitor who's ready to book never has to hunt for how.
Four things turn interest into a booked enquiry:
- Booking and call buttons that follow the visitor around the site, always one tap away
- Smart enquiry forms that text you the moment a lead arrives
- Flo, your website assistant, who answers common questions and points visitors to the right page
- One-click routing to the discovery call form for visitors ready to talk
Wondering where your site sits right now?
Pulse is our proprietary assessment, built around how accountancy clients actually search and choose. A real human reviewer looks at your site and shows you exactly what's costing you enquiries.
what our clients say
Real results. Real businesses.
Cruz Hairworks
Thirty years of reputation, zero discoverability. Four months after launch, Cruz ranks #1 locally for every hairdressing search and is cited on ChatGPT
Vintage Avenue
Award-winning salon, page 5 of Google. Less than a year after launch, The Vintage Avenue ranks position 1 for every hairdressing search in Biggleswade and brings in £4,500 a month through online bookings.
Honey's Hair and Beauty
£2,000 spent on a previous site, eleven keywords ranked, almost no online clients. Ten months after launch, Honeys ranks on page 1 for 78 searches and brings in 75 new clients a month.
Want to look closer?
Three quick reads for anyone weighing it up.
Organic visibility vs paid ads
Most accountancy practices spend on Google Ads to fill the gap their website leaves. Here's what changes when the website does the work instead.
The 5 second test every accountancy website can do
What we see on hundreds of accountancy sites - and how the right structure quietly fixes all of it.
What's in a Pulse assessment
A real human reviewer, no jargon, no obligation. Here's exactly what you get.
Ready to see where your site stands?
Start with a free Pulse assessment. No jargon, no obligation. You'll see exactly how your practice ranks today and what it's costing you.