WEBSITES FOR TAX ADVISERS
Your self-assessment, tax planning, and HMRC representation - each on a page that ranks where higher earners and business owners search.
Frively builds and manages websites for tax advisers. A page for every service. A page for every town in your catchment. The CTA and ATT credentials clients check first - all built to win the job when three firms are in the running.
WHO’S ACTUALLY SEARCHING
Tax clients don’t want a generalist. They want someone HMRC takes seriously.
A higher-rate taxpayer has just sold a second property. A landlord is staring at a Section 24 calculation that has wiped out their margin. A director is taking dividends through a complex structure and worried about the latest changes. Or, the most common one, an HMRC letter has arrived asking questions they don't want to answer alone.
Their searches are precise. "Capital gains tax adviser [town]". "Self-assessment for landlords". "HMRC investigation help". "Tax planning for high earners". They don't want a generalist - they want a specialist who reads HMRC's mind better than HMRC does, and who can explain their position back to them in plain English.
What we do for you
BUILT FOR TAX CLIENTS
A page for every tax service, in every town you cover
Tax clients don’t search "accountant". They search "capital gains tax adviser [town]", "HMRC investigation help", "self-assessment for landlords", "R&D tax credits adviser", and "inheritance tax planning [town]". The searches name the tax issue first. Your site has a page for self-assessment, capital gains tax, HMRC enquiries, tax planning, inheritance tax, and R&D credits - each one in every town in your catchment. The visitor with a Section 24 problem lands on the page about Section 24, not a generic services list.
Credentials and HMRC experience, placed where clients actually look
Tax clients scan credentials before they read your bio. CTA carries the most weight on tax planning pages. ATT signals depth on returns. ICAEW or ACCA reassures business owners. Years of HMRC experience reassure investigation clients. All four sit in the header and on every relevant service page. The CTA mark sits beside the tax planning content. The HMRC experience appears where it matters most - on the investigations page. The proof matches the page.
Plain English on every page, scope and pricing where it counts
Tax clients have been bitten by jargon and surprise bills before. Your service pages explain what each piece of work involves in plain English - what triggers a capital gains liability, what a self-assessment for a landlord actually covers, what an HMRC enquiry letter means and what happens next. Where the work is fixed, prices are fixed (self-assessment tiers, R&D claim fees). Where it varies, the consultation fee is plain and the next steps are clear. The client who has been worrying about a tax problem gets the calm answers they came for.
Prefer to talk it through first?
Book a 20-minute call and walk through how a Frively site looks for a tax practice. No pitch, no pressure - just a clear answer on whether it’s a fit for the kind of clients you want to win.
FIND OUT MORE
Different specialism?
See how your site reads to a higher earner staring at an HMRC letter
Pulse is your free, proprietary, human-reviewed assessment - scored against how higher earners, business owners, and people with HMRC problems actually search and decide. A real reviewer goes through every page from the visitor’s perspective.
They show you exactly what’s costing you enquiries - the credentials that aren’t surfacing, the tax issues your pages aren’t answering, the questions clients leave without finding answers to.