WEBSITES FOR BOOKKEEPERS
Your bookkeeping, VAT returns, and payroll - each on a page that ranks where small business owners search
Frively builds and manages websites for bookkeepers. A page for every service. A page for every town in your catchment. The qualifications and software certifications clients check first - all built to win the job when three firms are in the running.
WHO’S ACTUALLY SEARCHING
Bookkeeping clients aren't shopping for a service. They're shopping for peace of mind.
A small business owner searching for a bookkeeper isn't enjoying their evenings reconciling Stripe payouts against bank deposits. They're a tradesperson whose VAT return is two weeks late, an e-commerce founder who's just hit the threshold, a cafe owner whose payroll has gone wrong twice. Whether they're drowning, switching, or just starting up, they're shopping for someone who can take the mess off their hands.
Their searches are precise. "Xero bookkeeper near me". "VAT return help [town]". "Outsourced bookkeeping [town]". What they want is the same in every case: not impressive bookkeeping, not clever bookkeeping - just quiet, reliable, monthly bookkeeping they don't have to think about.
What we do for you
BUILT FOR BOOKKEEPING CLIENTS
A page for every service, in every town you serve
Bookkeeping clients don’t search "accountant". They search "Xero bookkeeper [town]", "VAT return help [town]", "payroll for small business [town]", and "outsourced bookkeeping near me". The searches name the software and the service. Your site has a page for bookkeeping, VAT returns, payroll, management accounts, Xero setup, and QuickBooks support - each one with the town in the URL. The visitor who typed the exact phrase lands on the page that answers it.
Qualifications and software certifications, placed where clients actually look
Before a client enquires, they scan for three things - your professional membership (AAT, ICB, or ICAEW for credentials), your software certifications (Xero Certified Advisor, QuickBooks ProAdvisor, Sage Approved), and your AML supervision (the legal one nobody talks about). All three sit in the header and on every service page. The Xero badge appears next to the Xero bookkeeping content. The AAT mark is on the bookkeeping service page where it earns the most trust. The proof matches the page.
Plain monthly pricing, with what’s included spelled out
Bookkeeping clients have been bitten by hourly billing before. They want to know what they’ll pay each month, what’s included, and what counts as extra. Your service pages show fixed monthly fees per tier, the transactions, returns, and reports included, and the onboarding process explained in plain steps. The client who’s done their homework gets the answers they came for - and the firm that respects their time wins the call.
Prefer to talk it through first?
Book a 20-minute call and walk through how a Frively site looks for a bookkeeping practice. No pitch, no pressure - just a clear answer on whether it’s a fit for the kind of clients you want to win.
FIND OUT MORE
Different specialism?
Tax Advisors
Small Business Accountants
Accountants
See how your site reads to a small business owner looking for relief
Pulse is your free, proprietary, human-reviewed assessment - scored against how the small business owners and growing practices in your catchment actually search and decide. A real reviewer goes through every page from the visitor’s perspective.
They show you exactly what’s costing you enquiries - the trust signals that aren’t surfacing, the search phrases your pages aren’t answering, the pricing questions clients leave without finding answers to.