FOR ELECTRICIANS AND ELECTRICAL CONTRACTORS
While you're up a ladder in someone's loft, your website is booking the next job.
You spend your days fixing other people's wiring. Your website should be turning local searches into the work in your diary - not sitting there gathering dust.
Choose your specialism
Jump straight to what applies to your business.
WHY THIS SECTOR IS DIFFERENT
Electrical customers don't all search the same way.
Some land in a panic with the lights off. Others spend two weeks comparing rewire quotes. The site that wins both is the one that signals competence in seconds, then earns the longer read for jobs that need it.
They split into urgent and planned
A dead consumer unit and a planned rewire are different customers in different states. The first wants to ring you in two minutes. The second wants to read about you for an hour. Both need to find what they need on the same site.
They check the qualifications first
NICEIC, Part P, NAPIT, recent reviews, time in business. Electrical work is regulated, and visitors know it. If the badges are buried or missing, they assume you're not certified - and certified is the only kind of electrician they're prepared to call.
Landlords are different from homeowners
Letting agents and landlords need EICRs every five years. They're shopping for a recurring relationship, not a one-off job. A site that speaks to them clearly - regs, turnaround, paperwork - converts the kind of work that fills a quiet week.
EV is the new growth keyword
Customers searching for EV charger installation have the strongest commercial intent in the trade. They've already bought the car, they've already chosen the wall, and they have a fixed budget. The site that explains the install simply - and shows it's done it before - tends to win the quote.
THE FRIVELY APPROACH
Built in. Not bolted on.
Frively gives independent electrical contractors the website performance and local search visibility of a national outfit - fully built, fully managed, and built around three pillars. Every page meets the standard before it goes live.
Coverage - a page for every job, every town
Generic electrician sites have a single "Services" page. Your Frively site has a page for rewires, a page for fault-finding, a page for EICRs, a page for EV charger installation, a page for garden lighting - and one for each of them in every town you cover. When a homeowner searches "emergency electrician Tunbridge Wells", they land on the page that covers exactly that.
Searches - mapped to the trade's vocabulary
The keywords your customers use are mapped before the site is built. Service-specific terms (EICR, rewire, fault-finding, EV charger), location terms (your town and every town in your coverage), regulation terms (Part P, NICEIC), and urgent terms ("emergency", "24 hour", "no power"). The site launches already pointing at the searches that bring jobs.
Speed - fast on a phone, ready in seconds
Every page loads fast on a phone. A homeowner whose lights have just gone out won't wait three seconds for your site to render. Lighthouse-audited on every page. Mobile-first. Click-to-call ready. The badges that prove you're certified visible above the fold.
BUILT FOR HOW ELECTRICIANS ACTUALLY WORK
Features that handle the office while you're at the consumer unit.
When you're testing a circuit or pulling cable through a wall, you can't be answering enquiries. These are the tools that keep new work coming in while your hands are busy.
Text alerts the moment an enquiry lands
When you're on a job, you're not refreshing your inbox. Every contact form triggers a text, so a customer with no power doesn't wait for you to come down off the loft.
Flo, your smart website assistant
When a visitor asks "how much is an EICR?" or "do you install EV chargers?", Flo answers and pushes them straight to the call button or the right service page.
Call buttons that follow the visitor
A floating phone number sits in the navigation on every page. One tap, any device, straight through to your mobile. The customer never has to hunt for how to reach you - the easiest thing on the page is calling you.
Service-by-service detail that builds trust
Many electrician sites cram every service onto one page in a long list. Yours has individual pages for EICRs, rewires, EV charger installation, fault-finding, garden lighting, and the rest. Each page explains what's involved in plain English and shows your NICEIC and Part P badges. Customers arrive at the page that matches their need and leave knowing you're certified to do it.
Google reviews working across your whole site
When a customer reviews you for a rewire and an EV charger install, our system places that review on the rewire page, the EV charger page, your team profile, and your homepage. One review does the work of four.
Curious where your site stands when someone's power's off?
Pulse is our proprietary assessment, built around how electrical customers actually search and decide. A real human reviewer looks at your site and shows you exactly what's costing you jobs.
WHAT OUR CLIENTS SAY
Real results. Real businesses.
BEFORE YOU BOOK
Want to look closer?
Three quick reads for anyone weighing it up.
How local search dominance actually works
Why your van's coverage area is your website's best friend - and how the right structure makes you the first electrician homeowners see.
The 5 business details you must include on your UK electricians website
What we see on hundreds of electricians sites - and how the right structure confidently delivers all of it.
What's in a Pulse assessment
A real human reviewer, no jargon, no obligation. Here's exactly what you get.
Ready to see where your site stands?
Start with a free Pulse assessment. No jargon, no obligation. You'll see exactly how your business ranks today and what it's costing you in missed jobs.