WEBSITES FOR ELECTRICIANS AND ELECTRICAL CONTRACTORS
A website that brings in the jobs you actually want to book.
You're on site. Your website handles the part you don't have time for: getting found by local customers and turning them into booked jobs.
- Found on Google by local customers when they need an electrician
- More enquiries for the jobs worth your time
- A site that earns trust before they pick up the phone
- Fully managed every month, never on your to-do list
Choose your specialism
Domestic Electrical
Rewires, board upgrades, faults
EICR and Testing
Inspections, certifications, reports
EV Charger Installation
Home and workplace EV chargers
Beautiful sites that actually perform
Most electrical businesses end up with a website that does one job well. A site that looks the part. Or a site that ranks. The two skill sets sit in different agencies, and combining them on the same site is genuinely hard. That's the gap Frively was built to close.
What most web work delivers
A BEAUTIFUL SITE
- Looks the part
- Reflects your brand
- How does the site get found?
What most SEO work delivers
A SITE THAT RANKS
- Found on Google
- Targeted to local searches
- Does the client want to stay?
Both, built in from day one
A FRIVELY SITE
- Beautiful on every page
- Page one local rankings
- Conversion built into every page
Curious how your current site stacks up? Get your free assessment.
Features that handle the office while you handle the work
When you're testing a consumer unit or wiring in a charger, you can't be answering enquiries. These are the tools that keep new business moving while your hands are full.
Text alerts the moment an enquiry lands
When you're focused on the job in front of you, you're not refreshing your inbox. Every enquiry triggers a text, so leads don't sit cold while you're up a ladder.
Flo, your smart website assistant
Visitors get instant answers to common questions like "do you do EV chargers?" - and a direct path to the booking form, so good leads don't drift to the next electrician on the list.
Booking and call buttons that follow the visitor
A floating "Book an electrician" button sits in the navigation on every page. One tap, any device. The landlord with an overdue EICR never has to hunt.
Google reviews working across your whole site
A review for Dave on a consumer unit upgrade appears on the board upgrade page, the fault finding page, and his team profile. One review does the work of four.
Built around how electrical customers actually decide.
Every feature on this page exists for a reason. Electrical customers don't choose contractors the way they choose other services. They check qualifications before anything else. They compare two or three local options. They reward businesses that look organised, certified, and easy to deal with. That shapes everything we build. Three things drive how today's customers pick an electrician:
They check qualifications before anything else.
Visitors know an unqualified electrician is a real risk. Before they read a single word about your services, they're scanning for NICEIC, NAPIT, Part P, and the local accreditations that tell them you're competent and insured. Pages that surface this above the fold convert at a rate that buried credentials don't get near.
They compare two or three local options.
Your website isn't competing against nothing. It's sitting alongside the other electricians in your area, and the customer is making side-by-side judgments about who looks established, qualified, and responsive. The business that loses isn't usually the worst, it's the one that didn't make trust easy to find.
They reward visible certifications.
Customers want to see your certifications stamped clearly on the relevant service pages, not buried in a footer or a generic "About" page. An EICR page that shows your NICEIC credentials, an EV installer page that shows your OZEV approval - that's the kind of clarity that turns a comparison into a booking.
The Frively Framework
Found, trusted, booked.
Every Frively website is built to do three things in order.
- Get found by the right customers
- Earn their trust on arrival
- Make it easy for them to get booked in
Each one matters. Skip any of them, and the website stops converting.
Found
Hundreds of locally-targeted pages built around how your customers actually search, so the visitor looking for "emergency electrician in Brighton" lands on the page that covers exactly that, not your homepage.
Three things make this work together:
- Structure - one page per service, per location, so Google has a clear answer to a clear question
- Keywords - mapped to how your customers actually search, sitting at the heart of every page from day one
- Performance - fast, mobile-first, technically sound, with Lighthouse scores built in not bolted on
Want the detail on how each of these decides local rankings?
Trusted
A site that reads calmly and credibly to a careful customer, so the people landing on your pages decide quickly that you're the kind of business they want in their home or on their site.
Four things tell visitors you're the right choice:
- Plain English on every service page, with no jargon and no waffle
- Real team profiles with photos, qualifications, and the human side of your business
- Google reviews placed next to the service they relate to, not buried on a separate page
- Credentials (NICEIC, NAPIT, ELECSA, Part P, MCS) shown where customers actually look for them
Booked
Conversion mechanics built into every page, so the customer who's ready to get an electrician out never has to hunt for how.
Four things turn interest into a booked job:
- Booking and call buttons that follow the visitor around the site, always one tap away
- Smart enquiry forms that text you the moment a lead arrives
- Flo, your website assistant, who answers common questions and points visitors to the right page
- One-click routing to the callback form for customers ready to talk
Curious where your site stands when someone's power's off?
Pulse is our proprietary assessment, built around how electrical customers actually search and decide. A real human reviewer looks at your site and shows you exactly what's costing you jobs.
what our clients say
Real results. Real businesses.
Cruz Hairworks
Thirty years of reputation, zero discoverability. Four months after launch, Cruz ranks #1 locally for every hairdressing search and is cited on ChatGPT
Vintage Avenue
Award-winning salon, page 5 of Google. Less than a year after launch, The Vintage Avenue ranks position 1 for every hairdressing search in Biggleswade and brings in £4,500 a month through online bookings.
Honey's Hair and Beauty
£2,000 spent on a previous site, eleven keywords ranked, almost no online clients. Ten months after launch, Honeys ranks on page 1 for 78 searches and brings in 75 new clients a month.
Want to look closer?
Three quick reads for anyone weighing it up.
Organic visibility vs paid ads
Most electrical businesses spend on Google Ads to fill the gap their website leaves. Here's what changes when the website does the work instead.
Business details every UK electrician must include on their website
What you need on your site - and how to build your structure for it perfectly
What's in a Pulse assessment
A real human reviewer, no jargon, no obligation. Here's exactly what you get.
Ready to see where your site stands?
Start with a free Pulse assessment. No jargon, no obligation. You'll see exactly how your business ranks today and what it's costing you in missed jobs.