What Business Details Must a UK Electrician Display on Their Website?

If you are an electrician with a website, UK law requires you to display certain business information on it. Not as a buried footnote. Not in a downloadable PDF nobody opens. In a place where anyone visiting your site can find it quickly and easily.

This is not optional and it is not just for big companies. It applies to sole traders, limited companies, and every electrician in between. Getting it right takes about ten minutes once you know what is needed. Getting it wrong leaves you exposed and, frankly, it makes your website look less trustworthy to potential customers.

Here is everything you need to know.

Where does this legal requirement come from?

The rules come from the Electronic Commerce (EC Directive) Regulations 2002, which remain in force in the UK following Brexit. They apply to any business that provides services through a website, which covers every electrician who takes enquiries, quotes, or bookings online.

The standard the regulations set is that your business information must be "easily, directly and permanently accessible." In plain English that means a visitor to your site should be able to find your details without hunting around, without having to click through multiple pages, and without the information ever disappearing.

What you must display

Your name

If you trade as a sole trader under your own name, that name must appear on your website. If you operate under a trading name (for example, "Smith Electrical Services"), that name must be there too.

If you are a limited company, your full registered company name must be displayed, not just your trading name. So "Smith Electrical Services Ltd" rather than just "Smith Electrical."

Your geographic address

This is one of the most commonly missed requirements, and it causes more problems than any of the others.

You must display the geographic address at which your business is established. That means a real, physical address. A service area description ("covering Manchester and the surrounding areas") does not count. A PO box does not count. A contact form on its own does not count.

For sole traders this is typically your home address or a registered business address. If you are uncomfortable displaying your home address publicly, a registered address service is a legitimate and inexpensive solution.

For limited companies, your registered office address must be displayed. This is a Companies House requirement as well as an e-commerce one.

Contact details including an email address

You need to provide contact details that allow someone to get in touch with you quickly and directly. Critically, this must include an email address. A contact form alone does not satisfy the requirement, even if it sends messages to your inbox.

A phone number is good practice alongside your email, but the email address is the non-negotiable part.

Your trade registration details (if applicable)

Most qualified electricians in the UK are registered with a competent person scheme. The main ones are NICEIC, NAPIT, ELECSA, and SELECT (in Scotland). If you are registered with any of these, your registration details should appear on your website.

This is both a legal requirement under the regulations and a powerful trust signal for potential customers. Your NICEIC or NAPIT number reassures visitors that you are a qualified, approved contractor before they have even picked up the phone. Do not leave it off.

Supervisory authority details (if applicable)

If your electrical work is subject to an authorisation scheme, you need to include details of the relevant supervisory authority. For most domestic and commercial electricians in England and Wales, this means your competent person scheme (NICEIC, NAPIT, etc.) is the relevant body to reference.

VAT number (if VAT registered)

If your business is VAT registered, your VAT identification number must be displayed on your website. This is separate from your Companies House number. If you are not VAT registered you do not need to include one, but if you are, it cannot be left out.

Companies House number (limited companies only)

If you operate as a limited company, you are also required under the Companies Act 2006 to display your Companies House registration number on your website. This sits alongside the e-commerce regulations rather than under them, but since both apply to limited company electricians it makes sense to cover them together.

Where to put all of this on your website

The regulations require the information to be easily, directly and permanently accessible. In practice that means one of two approaches, or ideally both.

The most common solution is a dedicated Contact page or a Legal page (sometimes called an Imprint page) that is linked from your main navigation or your footer. Every visitor can find it in one click and it never disappears.

On top of that, it is good practice to repeat your key details (name, phone number, email address, and trade registration) in your website footer so they appear on every page. This serves the regulations, supports trust with visitors, and is also useful for local SEO because it creates consistent NAP (name, address, phone) signals across your site.

What to avoid: burying the information in a blog post, hiding it in a PDF, putting it only on a page that is not linked from the navigation, or relying on a contact form without an email address.

Why this matters beyond compliance

There is a practical lead generation reason to get this right as well as a legal one.

When someone lands on your website from a Google search, they do not know you yet. They are sizing you up against two or three other electricians. The businesses that win that comparison are the ones that look credible and trustworthy at a glance. Displaying your NICEIC number, your registered address, and a real email address signals that you are a legitimate, established professional. It removes doubt. And removed doubt converts into enquiries.

A Frively website builds all of this into the framework from the start, so your business information is displayed correctly, consistently, and in the right places to support both compliance and conversions.

Quick checklist

Before you move on, confirm your website has the following:

• Your full trading name (and registered company name if limited)
• A geographic address where your business is established
• An email address (not just a contact form)
• A phone number
• Your NICEIC, NAPIT, ELECSA, or SELECT registration number (if applicable)
• Your VAT number (if VAT registered)
• Your Companies House registration number (if a limited company)
• All of the above accessible within one click from any page on your site

The bottom line

The legal requirement is straightforward once you see it laid out clearly. Display your name, your address, your email, and your relevant trade and VAT registrations in a place that is easy to find. For most electricians that means a well-structured Contact or Legal page, with the key details repeated in the footer.

It takes ten minutes to get right and it makes your website look more professional, more trustworthy, and more likely to convert a visitor into a paying customer.