Websites

Google search result with its meta description colour-coded into target keyword, reason to pick you and call to action.

What is a meta description (and why it matters)?

A meta description is the short summary under your link in Google. Here is what it is, why it matters for clicks, and how to write one that works.

Schema markup code snippet feeding a Google search result showing star rating, opening hours and prices.

SEO · 3 min

What is schema markup (and why it matters for local SEO)?

Customer smiling at her phone, with the question "How fast should you reply to enquiries?" and a 5 minute, 1 hour, 1 day timeline.

Small and Local Businesses · 3 min

How fast should you reply to a new enquiry?

Confident business owner beside the question "How many pages should a website have?" and the one page, one keyword rule.

Websites · 3 min

How many pages should a small business website have?

Website service cards for central heating, power flushing, and radiator installation with photos and call buttons

Small and Local Businesses · 3 min

How to attract new customers to your local business

Small business owner considering whether she needs a website, beside the question "Do I need a website?"

Small and Local Businesses · 3 min

Do I need a website for my business?

Four-panel infographic explaining how to write alt text with example phrases, search result, and read-aloud

SEO · 3 min

What is alt text (and why every image needs it)

Infographic showing four mobile mockups for on-page SEO: title/meta, H1/headings, named images, and links

SEO · 3 min

The on-page SEO checklist every local business should follow

Two search-result cards side-by-side: plain listing (left) and enhanced listing (right) with stars, rating, address, and action buttons

SEO · 3 min

What is structured data (and why your website needs it)

ChatGPT answer recommending a Brighton electrician with a Citations panel listing the business website, Checkatrade and its Google Business Profile

SEO · 3 min

Is your business showing up when people ask ChatGPT?

Smiling woman on green armchair holding smartphone beside headline: "When people ask, AI answers with one name."

SEO · 4 min

SEO, AEO, GEO and LLMO: the new language of search explained