SEO

Four-panel infographic explaining how to write alt text with example phrases, search result, and read-aloud

What is alt text (and why every image needs it)

Alt text is a short description of an image that Google and screen readers rely on. Here is what it is, why it matters, and how to write it well.

Infographic showing four mobile mockups for on-page SEO: title/meta, H1/headings, named images, and links

SEO · 3 min

The on-page SEO checklist every local business should follow

Two search-result cards side-by-side: plain listing (left) and enhanced listing (right) with stars, rating, address, and action buttons

SEO · 3 min

What is structured data (and why your website needs it)

ChatGPT answer recommending a Brighton electrician with a Citations panel listing the business website, Checkatrade and its Google Business Profile

SEO · 3 min

Is your business showing up when people ask ChatGPT?

Smiling woman on green armchair holding smartphone beside headline: "When people ask, AI answers with one name."

SEO · 4 min

SEO, AEO, GEO and LLMO: the new language of search explained

Websites · 5 min

Why your Google Business Profile is key to ranking locally

Smiling man in denim apron beside green panel reading "Your web designer is lovely."

Websites · 5 min

Your web designer is lovely. Is your website working? | Frively

Smiling woman in teal booth with AI content suggestion bubbles (blog ideas, outline, scheduled posts)

Websites · 7 min

How to use AI to plan blog content for your local business

Person holding a smartphone showing a Google local search for ‘electrician near me’ beside an open laptop, with an overlaid title snippet reading ‘How to rank higher on Google Local Business’.

Websites · 8 min

How to get your local business website ranking higher on Google

Person at wooden desk using a laptop with on-screen Google search results for "accountant near me" and floating result cards

Accountancy · 1 min

Page titles that help accountants rank locally

Laptop displaying a services grid beside a left panel listing six services and search-intent examples

SEO · 1 min

The Fastest Way to Rank Locally