SEO

Illustration of a five star customer review card with a cursor selecting it

How to get more Google reviews, and what to do about the bad ones

Reviews decide who gets called. Here is a system for asking that actually works, and a calm way to handle the review you wish you did not have.

Electrician working inside an open consumer unit with hand tools

Electricians · 3 min

SEO for electricians: getting picked for the work you want

Close up of the Google Maps app icon on a phone screen

SEO · 4 min

Why your business has vanished from Google Maps, and how to get it back

Accountant reviewing printed figures at a desk with a calculator and laptop

Accountancy · 3 min

SEO for accountants: how firms get found at year end

Illustration of a laptop showing a rising performance graph beside the letters SEO

SEO · 4 min

What is local SEO, and what does it change for a local business?

Google search result with its meta description colour-coded into target keyword, reason to pick you and call to action.

SEO · 2 min

What is a meta description (and why it matters)?

Schema markup code snippet feeding a Google search result showing star rating, opening hours and prices.

SEO · 3 min

What is schema markup (and why it matters for local SEO)?

Confident business owner beside the question "How many pages should a website have?" and the one page, one keyword rule.

Websites · 3 min

How many pages should a small business website have?

Local salon owner in her shop next to the question "Why isn't my business showing up on Google?"

SEO · 3 min

Why isn't my business showing up on Google?

Four-panel infographic explaining how to write alt text with example phrases, search result, and read-aloud

SEO · 3 min

What is alt text (and why every image needs it)

Infographic showing four mobile mockups for on-page SEO: title/meta, H1/headings, named images, and links

SEO · 3 min

The on-page SEO checklist every local business should follow