FOR PROFESSIONAL SERVICES FIRMS
Websites that match the authority your firm already has
Your reputation is built on judgement, precision and trust. Your website should signal exactly the same thing.
Choose your sector
Jump straight to what applies to your business.
WHY THIS SECTOR IS DIFFERENT
Electrical customers don't all search the same way.
Some land in a panic with the lights off. Others spend two weeks comparing rewire quotes. The site that wins both is the one that signals competence in seconds, then earns the longer read for jobs that need it.
They split into urgent and planned
A dead consumer unit and a planned rewire are different customers in different states. The first wants to ring you in two minutes. The second wants to read about you for an hour. Both need to find what they need on the same site.
They check the qualifications first
NICEIC, Part P, NAPIT, recent reviews, time in business. Electrical work is regulated, and visitors know it. If the badges are buried or missing, they assume you're not certified - and certified is the only kind of electrician they're prepared to call.
Landlords are different from homeowners
Letting agents and landlords need EICRs every five years. They're shopping for a recurring relationship, not a one-off job. A site that speaks to them clearly - regs, turnaround, paperwork - converts the kind of work that fills a quiet week.
EV is the new growth keyword
Customers searching for EV charger installation have the strongest commercial intent in the trade. They've already bought the car, they've already chosen the wall, and they have a fixed budget. The site that explains the install simply - and shows it's done it before - tends to win the quote.
THE FRIVELY APPROACH
Built in. Not bolted on.
Frively gives independent electrical contractors the website performance and local search visibility of a national outfit - fully built, fully managed, and built around three pillars. Every page meets the standard before it goes live.
Architecture - a page for every service, every catchment
Generic firm sites have a single "What we do" page that lists everything. Your Frively site has a page for every service - conveyancing, family law, self-assessment returns, pension planning - and one for each in every town you serve. When a prospective client searches for a specific need, they land on the page that answers exactly that.
Keywords - mapped to how clients actually search
The keywords your clients use are mapped before the site is built. Service-specific terms (conveyancing quote, will writing, pension transfer), location terms (your town and the towns around it), and intent terms ("specialist", "independent", "local"). The site launches already pointing at the right searches.
Performance - fast, accessible, technically sound
Every page meets Google's technical standards before it goes live. Lighthouse-audited. Mobile-first. Accessible for screen readers, which is increasingly a regulatory expectation as well as a usability one. The site that loads faster on a phone in a meeting room tends to be the site that gets shared in that meeting.
BUILT FOR HOW PROFESSIONAL FIRMS ACTUALLY WORK
Features that do the prospecting while you do the work.
When you're with a client or in a hearing, you can't be answering enquiries. These are the tools that keep new business moving while your attention is where it should be.
Email and text alerts the moment an enquiry lands
When you're in a meeting, you're not refreshing your inbox. Every enquiry triggers both an email and a text, so a prospective client never waits for you to come out of a hearing or a call.
Flo, your smart website assistant
When a visitor asks "do you handle conveyancing for buy-to-let?" or "what's your fee for self-assessment?", Flo answers and takes them to the right service page or the contact form.
Discovery call booking that follows the visitor
A clear "Book a discovery call" button sits in the navigation on every page. One tap, any device, straight to your calendar. The visitor never has to hunt for how to make first contact.
Service-by-service detail that shows the depth
Many firm sites have a single "What we do" page that mentions everything but explains nothing. Yours has individual pages for each service - conveyancing, family law, will writing, self-assessment, pension planning, and the rest. Each one explains the work in plain English. Visitors arrive at the page that matches their question and leave understanding what working with you would look like.
Anonymised case studies that still build trust
Many of your clients can't be named publicly. We build case studies that describe the work and the outcome without identifying the client - properly constructed anonymous case studies are still powerful trust signals. Every case study is reviewed against your regulatory body's rules on testimonials before it goes live.
Curious where your firm's site stands?
Pulse is our proprietary assessment, built around how professional services clients actually research and shortlist. A real human reviewer looks at your site and shows you exactly what's costing you enquiries.
WHAT OUR CLIENTS SAY
Real results. Real businesses.
BEFORE YOU BOOK
Want to look closer?
Three quick reads for anyone weighing it up.
Enterprise technology, local business price
How a small firm gets the website performance of a national practice, fully managed, without the enterprise cost.
The 5 second test you can do on your website
What we recommend for every professional website - and how the right structure confidently delivers all of it.
What's in a Pulse assessment
A real human reviewer, no jargon, no obligation. Here's exactly what you get.
Ready to see where your site stands?
Start with a free Pulse assessment. No jargon, no obligation. You'll see exactly where your firm ranks and what it's costing you.