WEBSITES FOR PROFESSIONAL SERVICES AND ADVISORY FIRMS
A website to bring in the clients you actually want to work with.
You're advising clients all day. Your website handles the part you don't have time for: getting found by the right clients and turning them into discovery calls.
- Found on Google by the local clients you want to work with
- More discovery calls from better-fit prospects
- A site that earns trust before the first call
- Fully managed every month, never on your to-do list
Choose your specialism
Accountants
Tax, accounts, advisory, compliance
Financial Advisers
Retirement, investments, wealth planning
Solicitors
Conveyancing, family, wills, commercial
Beautiful sites that actually perform
Most professional services firms end up with a website that does one job well. A site that looks the part. Or a site that ranks. The two skill sets sit in different agencies, and combining them on the same site is genuinely hard. That's the gap Frively was built to close.
What most web work delivers
A BEAUTIFUL SITE
- Looks the part
- Reflects your brand
- How does the site get found?
What most SEO work delivers
A SITE THAT RANKS
- Found on Google
- Targeted to local searches
- Does the client want to stay?
Both, built in from day one
A FRIVELY SITE
- Beautiful on every page
- Page one local rankings
- Conversion built into every page
Curious how your current site stacks up? Get your free assessment.
Features that handle the front office while you handle the advice
When you're advising a client through a sensitive matter, you can't be answering enquiries. These are the tools that keep new business moving while your attention is rightly elsewhere.
Text alerts the moment an enquiry lands
When you're focused on the client in front of you, you're not refreshing your inbox. Every enquiry triggers a text, so prospects don't sit unanswered while you're in a meeting.
Flo, your smart website assistant
Visitors get instant answers to common questions like "do you cover conveyancing?" - and a direct path to the consultation form, so good prospects don't drift to another firm.
Booking and call buttons that follow the visitor
A floating "Book a consultation" button sits in the navigation on every page. One tap, any device. The buyer with a completion date never has to hunt.
Credentials and case outcomes shown on every relevant page
Where reviews can't reference specific matters, credentials and anonymised case outcomes do the trust work instead. SRA, FCA, Lexcel, CQS or the equivalent for your specialism, shown next to the service they relate to.
Built around how professional services clients actually decide.
Every feature on this page exists for a reason. Professional services clients don't choose firms the way they choose other services. They search at a high-stakes moment. They look for credentials before they read anything else. They reward calm, plain English on a difficult topic. That shapes everything we build. Three things drive how today's clients pick a professional firm:
They search at a high-stakes moment.
A house purchase is days from completion. A pension decision can't wait any longer. A family matter needs careful handling, today. Many enquiries come from a moment of pressure or transition, not casual research, which means the visitor lands ready to instruct quickly if they trust what they see.
They look for credentials before they read anything else.
Visitors know an unqualified or unregulated adviser is a real risk. Before they read a single word about your services, they're scanning for SRA registration, FCA authorisation, Lexcel, CQS, and the local accreditations that tell them you're competent and regulated. Pages that surface this above the fold convert at a rate that buried credentials don't get near.
They reward calm, plain English on a difficult topic.
Visitors are often anxious. They want a firm that can explain conveyancing, divorce, probate, pension drawdown - whichever the topic is - in language that makes the next step feel manageable. Pages that demystify the process convert at a rate jargon-heavy pages don't get near.
The Frively Framework
Found, trusted, booked.
Every Frively website is built to do three things in order.
- Get found by the right clients
- Earn their trust on arrival
- Make it easy for them to get booked in
Each one matters. Skip any of them, and the website stops converting.
Found
Hundreds of locally-targeted pages built around how your clients actually search, so the visitor looking for "conveyancing solicitor Lewes" lands on the page that covers exactly that, not your homepage.
Three things make this work together:
- Structure - one page per service, per location, so Google has a clear answer to a clear question
- Keywords - mapped to how your clients actually search, sitting at the heart of every page from day one
- Performance - fast, mobile-first, technically sound, with Lighthouse scores built in not bolted on
Want the detail on how each of these decides local rankings?
Trusted
A site that reads calmly and credibly to a worried client, so the people landing on your pages decide quickly that you're the kind of firm they want handling something significant.
Four things tell visitors you're the right choice:
- Plain English on every service page, with no jargon and no waffle
- Real team profiles with photos, qualifications, and the human side of your firm
- Case outcomes and credentials placed next to the service they relate to, so visitors see relevant evidence in context
- Credentials (SRA, Law Society, Lexcel, CQS, FCA, CISI, CII where applicable) shown where clients actually look for them
Booked
Conversion mechanics built into every page, so the client ready to instruct never has to hunt for how.
Four things turn interest into a booked consultation:
- Booking and call buttons that follow the visitor around the site, always one tap away
- Smart enquiry forms that text you the moment a lead arrives
- Flo, your website assistant, who answers common questions and points visitors to the right page
- One-click routing to the consultation or discovery call form for clients ready to talk
Curious where your firm's site stands?
Pulse is our proprietary assessment, built around how professional services clients actually research and shortlist. A real human reviewer looks at your site and shows you exactly what's costing you enquiries.
what our clients say
Real results. Real businesses.
Cruz Hairworks
Thirty years of reputation, zero discoverability. Four months after launch, Cruz ranks #1 locally for every hairdressing search and is cited on ChatGPT
Vintage Avenue
Award-winning salon, page 5 of Google. Less than a year after launch, The Vintage Avenue ranks position 1 for every hairdressing search in Biggleswade and brings in £4,500 a month through online bookings.
Honey's Hair and Beauty
£2,000 spent on a previous site, eleven keywords ranked, almost no online clients. Ten months after launch, Honeys ranks on page 1 for 78 searches and brings in 75 new clients a month.
Want to look closer?
Three quick reads for anyone weighing it up.
Organic visibility vs paid ads
Most professional services firms practices spend on Google Ads to fill the gap their website leaves. Here's what changes when the website does the work instead.
The 5 second test every professional website can do
What we see on hundreds of professional sites - and how the right structure quietly fixes all of it.
What's in a Pulse assessment
A real human reviewer, no jargon, no obligation. Here's exactly what you get.
Ready to see where your site stands?
Start with a free Pulse assessment. No jargon, no obligation. You'll see exactly where your firm ranks and what it's costing you.