FOR TRADESPEOPLE
While you're on the tools, your website is booking your next job.
You spend your days on site or in someone's home, getting work done. Your website should be turning local searches into the next quote in your diary while your hands are busy.
Choose your specialism
Jump straight to what applies to your business.
WHY THIS SECTOR IS DIFFERENT
Trade customers don't all search the same way.
Some land in a hurry with a leaking roof or a fence flat on the lawn. Others have been planning the kitchen extension for two years and are deep in the comparison phase. The site that wins both kinds of customer is the one that signals competence in seconds, then earns the longer read for jobs that need it.
They check the proof of work first
Photos of completed jobs do more for a trade site than any amount of copy. Visitors scan the gallery before they read a word - looking for work that resembles theirs, finishes that match their taste, and the kind of detail that signals you took it seriously. A site without recent, real, well-shot photos rarely makes the shortlist.
They check the badges and the insurance
Trade body memberships, public liability insurance, time in business, recent reviews. Visitors look for proof you're real, qualified, and won't disappear mid-job. If those signals are buried or missing, they ring the next firm on the list.
They want to call or request a quote, not fill in a form
Trade jobs are too variable to scope from a contact form. The visitor wants a number to call, or a quick "request a quote" button that sets the right expectation about a site visit. Make calling or quoting the easiest action on the page.
Local matters more here than almost anywhere
A homeowner in your town will not call a builder forty miles away - fuel, time, and trust all stack against the wider catchment. The site that ranks for the right town earns the call. The site that ranks nationally loses to a competitor down the road.
THE FRIVELY APPROACH
Built in. Not bolted on.
Frively gives independent trade companies the website performance and local search visibility of a national chain - fully built, fully managed, and built around three pillars. Every page meets the standard before it goes live.
Architecture - a page for every trade, every catchment
Generic trade sites have one "Services" page that lists everything a hundred different ways. Your Frively site has a page for extensions, a page for kitchen fits, a page for re-roofs, a page for full repaints - and one for each in every town you cover. When a homeowner searches "extension builder Tunbridge Wells", they land on the page that answers exactly that, not a list they have to scan.
Keywords - mapped to how customers actually search
The keywords your customers use are mapped before the site is built. Service-specific terms (loft conversion, flat roof repair, exterior repaint), location terms (your town and every town in your patch), and intent terms ("specialist", "near me", "free quote"). The site launches already pointing at the searches that bring jobs.
Performance - fast, mobile, technically sound
Every page loads fast on a phone. That matters more in your trade than most - a homeowner standing in the rain looking up "emergency roofer" will give your site three seconds before backing out. Lighthouse-audited on every page. Mobile-first. Click-to-call ready.
BUILT FOR HOW TRADESPEOPLE ACTUALLY WORK
Features that handle the office while you're up a ladder
When you're three storeys up, knee-deep in someone's loft, or hanging off a scaffold, you can't be checking email or answering enquiries. These are the tools that keep new work coming in while your hands are busy.
Text alerts the moment an enquiry lands
When you're on a job, you're not looking at email. Every contact form triggers a text, so a homeowner with a leaking roof doesn't wait for you to come down off a ladder.
Flo, your smart website assistant
When a visitor asks "do you cover [town]?" or "can I get a quote for a single-storey extension?", Flo answers and pushes them straight to the call button or the quote request form.
Call buttons that follow the visitor
A floating phone number sits in the navigation on every page. One tap, any device, straight to your mobile. The customer never has to hunt for how to reach you - the easiest thing on the page is calling you.
Service-by-service detail that builds trust
Many trade sites cram every job onto one page in a long bullet list. Yours has individual pages for extensions, loft conversions, kitchen fits, bathroom installs, re-roofs, fascias and soffits, plastering, decorating, fencing, paving, and the rest. Each page explains what's involved in plain English, names the typical timeline, and shows photos of recent work. Customers arrive at the page that matches their project and leave knowing you can deliver it.
Google reviews working across your whole site
When a customer reviews Tom for the loft conversion and Mike for the bathroom, our system places that review on the loft conversion page, the bathroom installation page, Tom's profile, and Mike's profile. One review does the work of four. Photos of the completed job sit alongside, so the proof is right where the next customer needs it.
Curious where your trade site stands?
Pulse is our proprietary assessment, built around how local homeowners actually search for the trades they need. A real human reviewer looks at your site and shows you exactly what's costing you jobs.
WHAT OUR CLIENTS SAY
Real results. Real businesses.
BEFORE YOU BOOK
Want to look closer?
Three quick reads for anyone weighing it up.
How fully managed actually works
Why running a trade firm and managing a website are not jobs you should be doing at the same time.
Why most local businesses don't rank on Google
What we see on hundreds of trade sites - and how the right structure quietly fixes all of it.
What's in a Pulse assessment
A real human reviewer, no jargon, no obligation. Here's exactly what you get.
Ready to see where your site stands?
Start with a free Pulse assessment. No jargon, no obligation. You'll see exactly where your firm ranks and what it's costing you.