WEBSITES FOR TRADESPEOPLE AND TRADE BUSINESSES
A website to bring in the jobs you actually want to take on.
You're on site. Your website handles the part you don't have time for: getting found by local customers and turning them into booked jobs.
- Found on Google by local customers planning their next project
- More enquiries for the jobs worth your time
- A site that earns trust before they pick up the phone
- Fully managed every month, never on your to-do list
Choose your specialism
Builders and Extensions
Extensions, renovations, new builds
Roofers
Roofing, repairs, replacements
Decorators
Interior, exterior, finishing
Beautiful sites that actually perform
Most trade businesses end up with a website that does one job well. A site that looks the part. Or a site that ranks. The two skill sets sit in different agencies, and combining them on the same site is genuinely hard. That's the gap Frively was built to close.
What most web work delivers
A BEAUTIFUL SITE
- Looks the part
- Reflects your brand
- How does the site get found?
What most SEO work delivers
A SITE THAT RANKS
- Found on Google
- Targeted to local searches
- Does the client want to stay?
Both, built in from day one
A FRIVELY SITE
- Beautiful on every page
- Page one local rankings
- Conversion built into every page
Curious how your current site stacks up? Get your free assessment.
Features that handle the office while you handle the work
When you're up on a roof or quoting a new build, you can't be answering enquiries. These are the tools that keep new business moving while your hands are full.
Text alerts the moment an enquiry lands
When you're focused on the job in front of you, you're not refreshing your inbox. Every enquiry triggers a text, so leads don't sit cold while you're out on site.
Flo, your smart website assistant
Visitors get instant answers to common questions like "can you quote for a single-storey extension?" - and a direct path to the booking form, so serious enquiries don't drift to another builder.
Booking and call buttons that follow the visitor
A floating "Book a quote" button sits in the navigation on every page. One tap, any device. The homeowner planning a £40k extension never has to hunt.
Google reviews working across your whole site
A review for Mark on a kitchen extension appears on the extension page, the renovation page, and his team profile. One review does the work of four.
Built around how trade customers actually decide.
Every feature on this page exists for a reason. Trade customers don't choose a builder, roofer, or decorator the way they choose other services. They search when a project is committed. They get three quotes and compare carefully. They reward the business that responds first, clearly, and looks established. That shapes everything we build. Three things drive how today's customers pick a tradesperson:
They search when a project is committed.
An extension is being designed. The roof has finally given out. Decorating is booked into the diary because the in-laws arrive in six weeks. Many enquiries come from a moment of commitment, not casual browsing, which means the visitor lands ready to instruct quickly if they trust what they see.
They get three quotes and compare side by side.
Your website isn't competing against nothing. It's sitting alongside the other tradespeople in your area, and the customer is making careful judgments about who looks established, qualified, and likely to actually turn up. The business that loses isn't usually the cheapest, it's the one that didn't make trust easy to find.
They reward the business that responds first and clearly.
Customers want a quick reply, a clear scope, and a sense that you've done this kind of work before. Pages that show real recent work, recent reviews, and a clear "how to start" path convert at a rate that generic services pages don't get near.
The Frively Framework
Found, trusted, booked.
Every Frively website is built to do three things in order.
- Get found by the right customers
- Earn their trust on arrival
- Make it easy for them to get the job booked in
Each one matters. Skip any of them, and the website stops converting.
Found
Hundreds of locally-targeted pages built around how your customers actually search, so the visitor looking for "extension builder Tunbridge Wells" lands on the page that covers exactly that, not your homepage.
Three things make this work together:
- Structure - one page per service, per location, so Google has a clear answer to a clear question
- Keywords - mapped to how your customers actually search, sitting at the heart of every page from day one
- Performance - fast, mobile-first, technically sound, with Lighthouse scores built in not bolted on
Want the detail on how each of these decides local rankings?
Trusted
A site that reads calmly and credibly to a careful customer, so the people landing on your pages decide quickly that you're the kind of business they want on their home or their site.
Four things tell visitors you're the right choice:
- Plain English on every service page, with no jargon and no waffle
- Real team profiles with photos, qualifications, and the human side of your business
- Google reviews placed next to the service they relate to, not buried on a separate page
- Credentials (FMB, NHBC, TrustMark, CHAS, NFRC where applicable) shown where customers actually look for them
Booked
Conversion mechanics built into every page, so the customer ready to get you out for a quote never has to hunt for how.
Four things turn interest into a booked job:
- Booking and call buttons that follow the visitor around the site, always one tap away
- Smart enquiry forms that text you the moment a lead arrives
- Flo, your website assistant, who answers common questions and points visitors to the right page
- One-click routing to the quote or survey form for customers ready to talk
Curious where your trade site stands?
Pulse is our proprietary assessment, built around how local homeowners actually search for the trades they need. A real human reviewer looks at your site and shows you exactly what's costing you jobs.
what our clients say
Real results. Real businesses.
Cruz Hairworks
Thirty years of reputation, zero discoverability. Four months after launch, Cruz ranks #1 locally for every hairdressing search and is cited on ChatGPT
Vintage Avenue
Award-winning salon, page 5 of Google. Less than a year after launch, The Vintage Avenue ranks position 1 for every hairdressing search in Biggleswade and brings in £4,500 a month through online bookings.
Honey's Hair and Beauty
£2,000 spent on a previous site, eleven keywords ranked, almost no online clients. Ten months after launch, Honeys ranks on page 1 for 78 searches and brings in 75 new clients a month.
Want to look closer?
Three quick reads for anyone weighing it up.
Organic visibility vs paid ads
Most trade businesses spend on Google Ads to fill the gap their website leaves. Here's what changes when the website does the work instead.
The 5 second test every tradesperson website can do
What we see on hundreds of trade sites - and how the right structure quietly fixes all of it.
What's in a Pulse assessment
A real human reviewer, no jargon, no obligation. Here's exactly what you get.
Ready to see where your site stands?
Start with a free Pulse assessment. No jargon, no obligation. You'll see exactly where your business ranks and what it's costing you in missed jobs.