WEBSITES FOR BUILDERS AND EXTENSION SPECIALISTS
Your extensions, loft conversions, and renovations - each on a page that ranks where homeowners search.
Frively builds and manages websites for builders specialising in extensions and renovations. A page for every service. A page for every town in your range. FMB, TrustMark, Checkatrade - all built to win the job when four firms are in the running.
WHO’S ACTUALLY SEARCHING
Extension customers don't decide quickly. They decide carefully.
She's lived in the house six years and the kitchen is too small. They've talked about extending since before the second baby. She's got a Pinterest board, a planning officer's number in her phone, and a budget that's been argued over more than once. By the time she types into Google, she's spent months looking.
She's not searching "builder near me". It's "single storey extension cost Brighton". It's "side return extension before and after". It's "loft conversion builder Hove reviews". The type of work and the town - because she's already been on Houzz, she knows what she wants, and "builder near me" returns a list she can't tell apart.
A loft conversion customer behaves differently to a side return customer. The loft converter has a fixed budget and wants to see other lofts in similar period properties before she calls. The extension customer wants someone who's worked with her planning officer and can explain the steel work without making her feel stupid. The renovation customer - often project-managing multiple trades - wants galleries and timelines, not just a phone number.
What we do for you
BUILT FOR EXTENSION CUSTOMERS
A page for every service. A page for every town you serve.
Extension customers search by the exact job: "single storey extension cost Hove", "loft conversion builder Brighton", "garage conversion near me". Many builders run one website with a vague services list and lose every one of those searches to the firm with a dedicated page. We build a page for each service and each town within your range - so the homeowner searching for what you actually do finds the page that proves you do it.
Badges where she's looking for them, not buried on an About page.
She's checking FMB membership before she scrolls. She's looking for Checkatrade reviews and proof of public liability before she fills in a form. Your accreditations, your insurance, your years in trade, and your gallery of finished projects sit where she expects them - the header, the service page, and the quote form itself - not three clicks deep on a profile she won't visit.
Plain-language pricing and a quote form she trusts.
She's getting three quotes. She'll discard any builder who can't give her a starting price, a clear process, and a sense of what's included. Your service pages carry honest pricing bands, what shapes the cost, and a quote form that asks the right questions - so by the time she calls, she's already half-decided you're one of the two she'll have round.
Prefer to talk it through first?
Some builders want to see what this looks like for their patch before they commit. Book a twenty-minute call. No pitch, no obligation - just an honest answer on whether a Frively site would work for the kind of jobs you take on.
FIND OUT MORE
Different specialism?
See how your site reads to an extension customer
Pulse is our free, proprietary, human-reviewed assessment. We score your current site against how extension customers actually search and decide - the service-and-town language they type, the badges they scan for, and the proof points that get them to fill in the form.
A real reviewer goes through every page on your site and shows you exactly what's costing you jobs. No automated report, no generic checklist - a written assessment of where your site is winning and where work is going to the firm down the road.