WEBSITES FOR ROOFERS AND ROOFING CONTRACTORS

A website that gets found by homeowners who can see a problem on the roof.

Roofing jobs come in two flavours: the urgent call when a leak appears or a storm takes tiles off, and the planned project when an old roof finally needs replacing. Your website meets both - showing up fast for repair searches, and proving competence for the bigger jobs.

  • Found in urgent searches like "roof leak repair near me" and planned searches like "new roof quote [town]"
  • More enquiries for the jobs worth your time - re-roofs, flat roof installs, repairs
  • Trade credentials, insurance and finished work front and centre
  • Fully managed every month, never on your to-do list
100s
of site pages
Page 1
rankings in 3-6 months
+50%
more keywords
Mobile screen showing Bramwell Roofing homepage with green 'Book a roof survey' button and a Google #1 ranking overlay

WHO’S ACTUALLY SEARCHING

Pennine Roofing landing page with large "Roof leaking?" headline, green call-to-action and photo collage with Google result popup

Roofing customers aren't shopping, they're trying to stop a problem from getting worse.

A homeowner who came down to a damp patch on the bedroom ceiling after the first storm of autumn. A landlord whose tenant has just sent a photo of slipped tiles. A family in a house that's needed a re-roof for three years and finally has the budget. A flat-roof extension that's been patched too many times and is now leaking through into the kitchen. The job sizes vary, but the question is the same: can you get up there, can you do it properly, and what will it cost?

WHAT MAKES A WEBSITE WORK FOR ROOFERS

Three things every roofer's website needs to do well

Two overlapping browser windows with code-style lines and a green location pin

A page for every service, in every town

Found for the exact searches roofing customers type

  • Pages for roof repairs, new roofs and re-roofing, flat roofs, slate and tile work, leadwork and chimney repairs
  • Each one targeted to a specific town in your catchment
  • The visitor lands on the page that answers their exact search
Dark document checklist with award ribbon and green approval check mark

Credentials placed where customers check

The trust signals that close the call

  • Trade body membership (NFRC, CompetentRoofer, RoofCERT) in the header and on every service page
  • Manufacturer accreditations (GAF, IKO, Marley, Redland) next to the matching service
  • Insurance, public liability and guarantee cover visible without having to ask
Two overlapping photo frames with mountain-and-sun preview and green checkmark badge

Finished work and clear process

The proof and the detail that get the booking

  • Project galleries organised by roof type, not by date
  • Typical timelines for repairs, re-roofs and flat roof work shown honestly
  • Quote process, access requirements and guarantee terms set out clearly

Want to see what this looks like for your patch?

A short call - twenty minutes, no pitch, no obligation. We'll talk through the kind of jobs you take on, the towns you cover, and whether a Frively site fits the way your customers find you.

Frequently Asked Questions

Do roofers really need a website that's different from a general builder's site?
Yes. Roofing customers search differently to general build customers. They use terms like "roof repair [town]", "flat roof installer near me", "slate roofer [town]" or "roof leak emergency". A general builder's site optimised for "builder near me" rarely surfaces for these searches. A website built for roofers has a page for each roofing service and town combination, plus the credentials and finished-work proof that roofing customers specifically check.
How long does it take a roofer's website to start ranking on Google?
Most Frively roofing sites reach page one for their target local searches within three to six months. Roofing keywords often have very high commercial intent - the customer searching has a problem and is ready to book - which means even modest ranking improvements produce a clear lift in enquiries. The free assessment will give you a realistic view of where you'd start.
What credentials should be on my roofer's website?
The trust signals roofing customers check before they call: your trade body membership (NFRC, CompetentRoofer, RoofCERT), your manufacturer accreditations for the materials you fit (GAF, IKO, Marley, Redland, Sika), and your insurance and guarantee cover. All should appear in the header and on every service page. The manufacturer badge should sit next to the matching content - flat roof manufacturers next to flat roof installation, slate suppliers next to slate work.
Should my roofing website show pricing?
Roofing pricing varies too much for fixed quotes on every job - access, pitch, material choice and scope all matter. But transparency on pricing approach still helps. The website should show typical price bands for common jobs (small repairs, ridge re-pointing, flat roof replacement, full re-roof), what's included in a quote, and how the quoting process works. Customers who know roughly what to expect engage faster than those bracing for a surprise.
How important are guarantees on a roofing website?
Very important. Roofing customers worry about workmanship as much as cost, and a clear guarantee separates a credible roofer from a chancer. The website should set out the guarantee on workmanship, the separate manufacturer warranty on materials, and how the guarantee is honoured if you're unavailable. Customers reading clear guarantee terms arrive at the first call already reassured.
Can I switch to a Frively roofing website if I already have one?
Yes. Many of our roofing clients come to us with an existing site that isn't bringing in the bigger re-roof and flat roof enquiries. We migrate your content, rebuild the structure for local search, and keep your existing domain and email running throughout. There's no period where your site is offline.
What does a Frively roofing website cost?
There's an upfront build fee and an ongoing monthly fee that covers hosting, updates, content refreshes, and local SEO. Pricing depends on the size of your business and the catchment you want to cover. The free assessment includes a price estimate based on your specific situation.

FIND OUT MORE

Different specialism?

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Builders and Extensions

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Decorators

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See how your site reads to a homeowner with a leak

Pulse is our free, proprietary, human-reviewed assessment. We score your current site against how roof customers actually search and decide when something's gone wrong - the speed she needs, the proof she scans for, the phone number she has to see.

A real reviewer goes through every page and shows you exactly what's costing you call-outs. No automated tool, no generic checklist - a written assessment of where your site is winning and where the next roofer in her search results is picking up the phone first.