WEBSITES FOR DECORATORS AND PAINTING CONTRACTORS

A website that gets found by homeowners ready to book a decorator who'll do it properly.

Decorating customers have already decided they don't want to do it themselves. They've moved into a tired house, finished a renovation that needs finishing properly, or finally given up on the room they've been putting off. Your website meets them with the finished work, the credentials, and the process that proves you'll leave the place better than you found it.

  • Found in searches like "painter and decorator [town]" and "interior decorator near me"
  • More enquiries for the jobs worth your time - full houses, post-renovation finishes, commercial work
  • Finished projects, trade credentials and real client outcomes front and centre
  • Fully managed every month, never on your to-do list
100s
of site pages
Page 1
rankings in 3-6 months
+50%
more keywords
Smartphone display of Pickering Decorators site with green ‘Book a free quote’ button and Google #1 search snippet

WHO’S ACTUALLY SEARCHING

Crescent Decorating Co website with bold green headline, paint roller image and #1 Google result overlay

Decorating customers aren't shopping, they're trying to find someone who'll do it right the first time.

A couple who've just moved into a 1980s house that hasn't been touched since. A family at the end of a kitchen extension that now needs the whole downstairs finishing. A homeowner staring at the hallway they've started three times and never finished. A landlord turning round a tired flat between tenancies. They've already had one quote from a mate of a mate that didn't quite feel right. What they want now is a decorator whose finished work matches what they're picturing, who turns up when they say they will, and who leaves the house in better shape than they found it.

WHAT MAKES A WEBSITE WORK FOR DECORATORS

Three things every decorator's website needs to do well

Two overlapping browser windows with code-style lines and a green location pin

A page for every service, in every town

Found for the exact searches decorating customers type

  • Pages for interior decorating, exterior decorating, wallpapering, full house repaints, post-renovation finishing and commercial decorating
  • Each one targeted to a specific town in your catchment
  • The visitor lands on the page that answers their exact search
Two overlapping photo frames with mountain-and-sun preview and green checkmark badge

Finished work that proves the standard

The portfolio decorating customers spend real time on

  • Project galleries organised by room or job type, not by date
  • Before-and-after shots showing the standard of finish
  • Short captions covering scope, timeline and the kind of brief you handle
Clipboard checklist with green circular checkmark badge

Process explained, so they know what to expect

The detail that turns enquiry into booking

  • Step-by-step process from quote to handover shown clearly
  • Typical timelines for common jobs (single room, full house, exterior) set out honestly
  • Trade credentials, insurance and how you protect the house during the job visible without having to ask

Want to see if we're the right fit?

Twenty minutes, no pitch, no obligation. We'll talk through the kind of jobs you take on, the towns you work, and whether a Frively site would help the right homeowners find you.

Frequently Asked Questions

Do decorators really need a website that's different from a general trades site?
Yes. Decorating customers search differently to general trades customers. They use terms like "painter and decorator [town]", "interior decorator near me", "house painter [town]" or "wallpaper specialist". A general trades site optimised for "builder near me" rarely surfaces for these searches. A website built for decorators has a page for each service and town combination, plus the finished-work portfolio that decorating customers spend real time reviewing before they enquire.
How long does it take a decorator's website to start ranking on Google?
Most Frively decorator sites reach page one for their target local searches within three to six months. Decorating keywords often have lower competition than larger build trades, which can help timelines. The free assessment will give you a realistic view of where you'd start.
What should be on a decorator's website that isn't on a general trades site?
Three things matter most: a proper project portfolio (organised by room or job type, not by date), a clear process from quote to handover, and detail on how you protect the house during the job. Decorating customers worry about mess, damaged carpets, and disruption as much as they worry about finish quality - the decorator who answers those concerns upfront wins the booking.
Should my decorator's website show pricing?
Decorating pricing varies by room size, prep work and finish, but transparency on pricing approach still helps. The website should show typical price bands for common jobs (single room, full house, exterior), what's included in a quote, and what affects the final price (prep, lining, wallpaper, multiple coats). Customers who know roughly what to expect engage faster than those bracing for a surprise.
What credentials should be on my decorator's website?
The trust signals decorating customers check before they book: your trade association membership (PDA, Dulux Select, Crown Trade), your insurance and public liability cover, and any manufacturer accreditations for specialist finishes (Farrow & Ball, Little Greene, lime paints, heritage finishes). All should appear in the header and on every service page. Real reviews matched to real projects carry significant weight in this trade.
Can I switch to a Frively decorator's website if I already have one?
Yes. Many of our decorator clients come to us with an existing site that isn't bringing in the bigger full-house and commercial enquiries. We migrate your content, rebuild the structure for local search, and keep your existing domain and email running throughout. There's no period where your site is offline.
What does a Frively decorator's website cost?
There's an upfront build fee and an ongoing monthly fee that covers hosting, updates, content refreshes, and local SEO. Pricing depends on the size of your business and the catchment you want to cover. The free assessment includes a price estimate based on your specific situation.

FIND OUT MORE

Different specialism?

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Builders and Extensions

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Back to Tradespeople Solutions

See how your site reads to a homeowner choosing her decorator

Pulse is our free, proprietary, human-reviewed assessment. We score your current site against how decorating customers actually search and decide - the service-and-town language she types, the badges she scans for, and the photos that make her pick up the phone.

A real reviewer goes through every page on your site and shows you exactly what's costing you bookings. No automated tool, no generic checklist - a written assessment of where your site is winning and where the next decorator in her search is getting the call.