WEBSITES FOR PAINTERS AND DECORATORS
Your interiors, exteriors, and wallpaper work - each on a page that ranks where homeowners search.
Frively builds and manages websites for painters and decorators. A page for every service. A page for every town in your range. PDA, Dulux Select, Checkatrade - all built to win the job when three firms are in the running.
WHO’S ACTUALLY SEARCHING
Decorating customers don't search early. They search ready.
She's been staring at the same magnolia walls for four years. The new sofa arrived last week and the walls now look worse. She's promised herself she'll book someone before her sister-in-law visits in three weeks. By the time she opens Google, she's already chosen the colour - she just needs the right decorator to put it on the wall.
It's not "decorator near me". It's "painter and decorator Brighton". It's "wallpaper hanger Hove reviews". It's "exterior house painting cost". The specific job and the town - because "decorator" returns handymen, chancers, and a TaskRabbit listing, and she wants someone who only does this.
An interior repaint customer wants a tidy crew, dust sheets, and someone who'll finish in a week. A wallpaper customer wants proof you can hang heavy or patterned papers without the seams showing. An exterior customer is thinking about scaffold, weather windows, and whether you'll prep properly. Same page, three readers - each scanning for different photos and different reassurance.
What we do for you
BUILT FOR DECORATING CUSTOMERS
A page for every service. A page for every town you work.
Decorating customers search by what they want done: "interior painter Brighton", "wallpaper hanger Hove", "exterior house painting Lewes". A single services page with a paragraph of "we do everything" hides you below every decorator with a dedicated page. We build a page for each service - interior, exterior, wallpapering, specialist finishes - and a page for each town you work in. The homeowner searching for the exact job finds the page that proves you specialise in it.
Photos and accreditations where she actually looks.
She's checking PDA membership. She's looking for Dulux Select or Crown Trade approval. She's scrolling for before-and-after photos of rooms that look like hers. Your accreditations, your insurance, your years in trade, and your finished-job gallery sit on every service page - not buried on an About page she'll skim past.
Clear quoting and an honest sense of what it costs.
She's getting three quotes. She'll discard the decorator who can't tell her roughly what a room costs to paint, what shapes the price, or how long he'll be in her house. Your service pages carry honest pricing bands, what's included, and a quote form that asks the right questions - so by the time she calls, she's already decided you're one of the two she'll let into the kitchen.
Want to see if we're the right fit?
Twenty minutes, no pitch, no obligation. We'll talk through the kind of jobs you take on, the towns you work, and whether a Frively site would help the right homeowners find you.
FIND OUT MORE
Different specialism?
See how your site reads to a homeowner choosing her decorator
Pulse is our free, proprietary, human-reviewed assessment. We score your current site against how decorating customers actually search and decide - the service-and-town language she types, the badges she scans for, and the photos that make her pick up the phone.
A real reviewer goes through every page on your site and shows you exactly what's costing you bookings. No automated tool, no generic checklist - a written assessment of where your site is winning and where the next decorator in her search is getting the call.