SEO for Accountants

What SEO for Accountants covers

SEO for accountancy firms needs more than a few keywords on a homepage. This service focuses on the ranking factors that matter for local intent, service intent, and trust.

• Keyword research mapped to real services (for example tax returns, payroll, bookkeeping, accounts) and the areas you serve.
• Optimisation of core pages: titles, headings, copy structure, internal links, and clear next steps for enquiries.
• Technical SEO fixes: crawlability, indexation, site speed, redirects, duplicate content, and broken pages.
• Local SEO improvements to support Google Maps visibility: location signals, consistency, and on-page local relevance.
• Content strategy for commercial queries and FAQs clients search before they pick an accountant.
• Authority building through relevant links and citations to strengthen domain trust.
• Reporting that tracks rankings, organic traffic, and SEO-driven enquiries, tied back to priority services.

SEO for accountancy firms competing in busy local markets

This service suits practices that rely on steady enquiries and want to win searches like “accountant near me”, “tax accountant”, or “bookkeeper” without paying for every click. It is also a strong fit if your website gets traffic but not the right traffic, or if competitors consistently appear above you in the local pack and organic results.

How the SEO work runs from audit to ongoing growth

Work typically starts with a baseline audit and keyword map so priorities are clear. Early focus is on technical and on-page fixes that remove ranking blockers, followed by building out service pages and supporting content where gaps exist. Authority work then runs alongside ongoing optimisation, guided by performance data and search demand.

Ongoing optimisation that supports long-term enquiry growth

SEO is not a one-off task because competitors, Google results, and search behaviour change. Ongoing work focuses on improving pages that are close to page one, expanding content around high-intent services, and strengthening trust signals. You get regular updates in plain English so you can see what changed, why it matters, and what is planned next.