Lead-Focused Website Builds for Plumbers

A lead-focused website build for plumbers, designed to turn local visitors into phone calls and quote requests. Your pages are structured around the jobs you want more of, with clear next steps, fast access on mobile, and enquiry routes that are easy to use.

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What this service delivers

A plumber website built around enquiries, not filler content. The goal is to make it simple for someone in your area to trust you quickly and contact you.

A clear, plumber-specific site structure (services, areas covered, contact)
Strong calls to action (tap-to-call, quick enquiry forms)
Messaging that matches common customer intent (urgent help, quotes, availability)
Trust signals that support decisions (reviews, accreditations, guarantees)
Mobile-first layouts for customers searching on the go
Basic on-site SEO foundations (titles, headings, internal links)
Tracking setup so you can see what drives calls and enquiries

Best for plumbers who want more booked work

This service suits owner-led plumbing businesses and small teams who rely on local search and referrals, but whose website is not converting. It’s ideal if you want more of the right enquiries (for example boiler work, leaks, installations) and fewer time-wasters.

It’s also a good fit if you are expanding into new service areas, adding a new service line, or competing with other local firms that already show up well online.

How the build works

We start by agreeing the jobs you want to prioritise, your key service areas, and what counts as a good lead for you. From there, the site is planned so each page has a clear purpose and a clear next step.

Content is written and arranged to answer the questions people have before they call, then guide them towards one action: contact you. Before launch, key forms, click-to-call buttons, and tracking are tested so you can rely on the site from day one.

After launch: keep performance clear

Once live, you can use the tracking to understand which pages and sources generate enquiries. If you choose ongoing support, improvements typically focus on increasing conversion rate, refining service pages, and adding location coverage where it makes commercial sense.

Client Reviews

5.0

Based on 8 reviews

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Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
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Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!
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Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.

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Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
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Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
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Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
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Sally Priscott - Honeys - Taunton
100% more new clients, hundreds of monthly online bookings, and an online presence better than at anytime in the last 25 years. Frively is brilliant! And they do it all for me.
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Tracy Essam (The Pamper Suite)
Since moving to Frively our web traffic has increased 10x. We doubled new clients rates and online bookings have gone through the roof!

Frequently Asked Questions

How long does a plumber website build take?

Timing depends on the number of pages and how quickly content and approvals are returned. Most builds follow a simple plan: structure, content, design, then launch. You’ll get clear milestones so you know what’s happening and when.

Will the site help me get more calls and enquiries?

The build is designed to increase conversion from existing traffic by making it easier to trust you and contact you. Clear service pages, strong calls to action, and mobile-first layouts all support more enquiries. Results also depend on how people find you, so tracking is set up to guide next steps.

Can you use my existing domain and business email?

Yes, your existing domain can be connected to the new website. If you already use business email, it can usually stay as-is. Any changes needed are confirmed before launch to avoid disruption.

What do you need from me to get started?

You’ll be asked for your priority services, areas covered, contact details, and any reviews or accreditations you want included. If you have photos of recent work, those help, but they’re not essential. The process is set up to minimise back-and-forth.

Do you offer support and updates after the website goes live?

Yes, support can cover content updates, improvements to conversion, and keeping key pages current. If you want ongoing optimisation, changes are guided by what the tracking shows is driving enquiries. You can keep it simple and only request updates when needed.