Multi-Area Websites for Plumbers

If you cover multiple towns, your website needs to make that obvious to both customers and Google. A multi-area website for plumbers is built around clear service area pages and strong calls to action, so you can generate consistent enquiries across every location you serve, not just your base.

More information

What the multi-area plumber website includes

Built to help you show up in more places and convert more visitors into calls and quote requests.

Service area strategy (towns, districts and priority postcodes)
A clear site structure with a service areas hub and dedicated location pages
Plumber service pages that match what people search for (repairs, installs, emergencies and more)
Local SEO foundations on every page (titles, internal linking, schema basics)
Fast, mobile-first layout with tap-to-call and simple enquiry forms
Strong conversion sections: coverage confirmation, response expectations, next steps
Trust signals that support decisions (reviews, accreditations, guarantees where applicable)
Lead tracking setup so you can see what is driving calls and form enquiries

Who this is for

This suits plumbers who:

Work across multiple towns and want enquiries in each one
Keep ranking in just one area, despite travelling further for jobs
Are expanding into new patches and need pages to support that growth
Want less reliance on lead platforms and more direct website enquiries

How the service is delivered

The build is done in clear stages to avoid delays and keep decisions simple.

Area mapping: confirm coverage, priorities and services to promote.
Page plan: decide the structure for service pages and each location page.
Content and build: create pages that describe what you do and where you do it, with clear calls to action.
Technical setup: speed, mobile usability, indexing essentials and tracking.
Launch: final checks, go-live, and submit key pages for discovery.

Timings depend on the number of areas and pages, and how quickly approvals are returned.

After launch: keeping performance moving

Once live, the website should be treated as a working asset.

Add new service areas as you expand
Improve pages based on what people search and what converts
Strengthen internal links between services and locations
Use tracking to focus effort on pages that generate enquiries

Client Reviews

5.0

Based on 8 reviews

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Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
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Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!
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Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.

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Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
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Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
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Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
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Sally Priscott - Honeys - Taunton
100% more new clients, hundreds of monthly online bookings, and an online presence better than at anytime in the last 25 years. Frively is brilliant! And they do it all for me.
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Tracy Essam (The Pamper Suite)
Since moving to Frively our web traffic has increased 10x. We doubled new clients rates and online bookings have gone through the roof!

Frequently Asked Questions

How many service areas can the website cover?

As many as you genuinely serve. The key is prioritising the towns that matter most and building location pages that are distinct and useful. You can add more areas over time as you expand.

Will this help me rank in towns where I do not have an address?

It can, if you actually work there and the pages are built around real services and customer intent. Results depend on competition, your Google Business Profile, and how strong your overall local signals are.

Do I need a separate page for each town?

For multi-area plumbing, dedicated location pages usually perform better than one generic coverage page. They let you tailor content, build clearer relevance, and improve conversion for local visitors. The pages need to be well written, not just duplicated templates.

Can you use my existing domain and website content?

Yes, the site can usually be rebuilt on your existing domain to keep continuity. Useful content can be retained and improved, and old URLs can be redirected where needed. This helps protect any value from your current site.

What should I provide to get started?

A list of your main services and the towns you want to target first is enough to begin planning. Any existing photos, reviews, accreditations and frequently asked customer questions are also helpful. You will have a chance to approve page structure and wording before launch.