Service-Focused Websites for Plumbers

A service-focused plumbing website is built around how customers actually search: by specific job. Instead of one generic page, you get dedicated pages for each plumbing service you offer, so people can quickly confirm you do the work, trust you, and contact you without scrolling or guessing.

More information

What this service delivers

You get a website structured to win more enquiries from local, high-intent searches and to make it easy for customers to choose you.

A clear site structure built around individual plumbing services (one service per page)
Service pages written to answer common customer questions and reduce time-wasting calls
Strong calls to action (call, request a quote, book) placed where customers need them
Local search foundations for each service page (titles, headings, internal links, metadata)
Mobile-first layouts designed for people searching on the go
Trust signals and proof points placed naturally across key pages
Fast, clean builds that are easy to maintain and expand

Who this is for

This is a good fit if you offer several plumbing jobs and want more of the right type of enquiry. It works especially well when you want to rank for specific searches like “leak repair”, “boiler servicing” or “blocked drain” rather than only showing up for “plumber”.

How the website is built

First, we map your services and the areas you want to attract work from, then plan the pages around real search intent. Next comes page-by-page copy and layout, followed by design and build, on-page SEO setup, and conversion checks so the site is easy to use on mobile. Before launch, everything is tested to make sure forms, click-to-call, and key pages work smoothly.

After launch: keeping it working

You’ll have a structure you can keep adding to as you introduce new services or target new areas. If you want ongoing improvement, the site can be optimised over time using search and enquiry data to strengthen underperforming pages and expand what is already working.

Client Reviews

5.0

Based on 8 reviews

N
Nicki Tregembo
We went from 10 pages in our old site to 113 in Frively. From ranking for our own name locally to what we do nationally. We have seen an increase in bookings, enquiries and new clients. Excellent service and value. Thank you.
N
Nicki Cattell
We moved to Frively just a few months ago and now appear at the top of Google. More visitors, more enquiries and more clients. The team are amazing to deal with. we recently won an award. I sent the information and it was on our site in a few hours. Really friendly, helpful and fast. Cannot recommend them enough!
B
Ben Morphy (Ginkgo)
I have been struggling with maintaining my own website for ages with pretty limited results. The team at Frively took over recently and I am amazed at how quickly we are starting to rank for so much more than our own name! We were on page 6 and are now on page 1! Really good and quick progress. The team are excellent, did everything for me and update it constantly.

Show all reviews

S
Simon Bailey (Baileys)
If you had have told me the impact a Frively Site would have on my business I would not have believed you! We have gone from having no online presence to dominating our local area for dozens of search terms and get new clients and enquiries every day. Outstanding service, technically brilliant and amazing value. Thank you Frively.
R
Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
B
Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
S
Sally Priscott - Honeys - Taunton
100% more new clients, hundreds of monthly online bookings, and an online presence better than at anytime in the last 25 years. Frively is brilliant! And they do it all for me.
T
Tracy Essam (The Pamper Suite)
Since moving to Frively our web traffic has increased 10x. We doubled new clients rates and online bookings have gone through the roof!

Frequently Asked Questions

Why does each plumbing service need its own page?

People usually search for the exact job they need, not a general plumbing homepage. A dedicated page helps you match that search, explain the work clearly, and convert visitors into enquiries.

Will this help me show up for more local searches?

Yes, service pages give you more relevant entry points for searches tied to specific jobs. With solid on-page SEO and internal linking, Google can understand and rank each service more accurately.

Can you use my existing domain and phone number?

Yes, the build can be done on your current domain and can keep your existing contact details. If you are changing anything, it will be planned carefully to avoid losing enquiries.

What do you need from me to get started?

A list of the services you want to promote, your service areas, and any existing photos or reviews you can share. If you are short on time, we can guide this with a simple checklist and a short call.

What happens if I add new services later?

The site structure is designed to make adding new service pages straightforward. New pages can follow the same layout and SEO approach so the site stays consistent and easy to navigate.