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Website Audit

Most small business owners suspect their website isn't performing as well as it should. Very few know exactly why - or what it's actually costing them in missed leads, lost bookings, and customers going to competitors instead.

A Frively website audit changes that.

Why a Website Audit Matters

Your website might look professional. It might load reasonably quickly. It might even appear when someone searches your business name. But none of that tells you whether it's doing its actual job - bringing in new customers who had never heard of you before.

The truth is that most small business websites have significant performance gaps that are completely invisible to the naked eye. Poor page structure, missing keyword targeting, weak technical foundations, low local search visibility - these are the issues that keep your website invisible to the customers who are actively searching for your services right now.

Without an audit, you don't know what you don't know. And what you don't know is costing you. Why Frively's Audit Is Different Most website audits are produced by automated tools that generate a long list of technical errors and leave you to figure out what any of it means. Frively's audit is different.

Our free website audit uses Pulse, our proprietary tool built specifically for local service businesses. Pulse aggregates four things that Google uses to judge your website - your technical performance score across every page, your site structure, your keyword rankings, and how often your business is appearing in AI search results. Most small business owners have never seen any of this data in one place. Pulse brings it all together in minutes.

The report you receive is written in plain English. No jargon, no overwhelming lists of technical errors, no guesswork about what it means for your business. Just a clear, honest picture of where your website stands - and a specific set of actions you can take immediately, whether that's with your existing web designer or with Frively.

There is no obligation to do anything else. The audit is free, the report is yours to keep, and you can take it wherever you like.

What's Involved and What to Expect

Enter Your URL

The process starts by entering your website URL. Pulse analyses your site across four key performance areas - technical health, site structure, keyword rankings, and AI search visibility - and generates your report in minutes.

Receive Your Report

You receive a clear, jargon-free report showing exactly how your site is performing across each area. Every finding comes with a specific, actionable recommendation you can act on immediately - no technical knowledge required to understand it.

Take Action

Your report gives you everything you need to take meaningful action. Take the findings to your existing web designer and ask them to fix the issues identified - or book a free call with the Frively team to discuss what a fully managed Frively website could do for your business instead.

Book a Free Call

If what you see in your audit report makes you want to explore what Frively could do, our team is ready to walk you through exactly what your website could look like - and what it would take to dominate local search in your area.

Frequently Asked Questions

What is a website audit?
A website audit is an analysis of how your website is currently performing - covering its technical health, page structure, keyword rankings, and visibility in local search results. A Frively website audit uses Pulse, our proprietary tool, to show you exactly where your site stands and what it's costing you to leave it there - all presented in plain English with no technical jargon.
How much does the Frively website audit cost?
The Frively website audit is completely free. There is no charge, no obligation, and no sales pressure attached to receiving your report. You can take the findings to your existing web designer, act on them yourself, or book a call with the Frively team - entirely your choice.
How long does the website audit take?
The audit itself takes minutes. Once you enter your URL, Pulse analyses your website across four key performance areas and generates your report quickly. You will receive a clear, actionable report without any lengthy wait.
What does the Frively website audit analyse?
Pulse analyses four things that Google uses to judge your website - your technical performance score across every page, your site structure, your keyword rankings, and how often your business is appearing in AI search results. Most small business owners have never seen all of this data in one place before receiving their Frively audit report.
Will I understand the audit report if I'm not technical?
Yes. The Frively audit report is written in plain English, specifically for small business owners who don't have a technical background. Every finding is explained clearly and comes with a specific, actionable recommendation - no jargon, no overwhelming lists of errors, no guesswork about what it means for your business.
What happens after I receive my website audit report?
The report is yours to use however you choose. You can take the findings to your existing web designer and ask them to address the issues identified, act on the recommendations yourself, or book a free call with the Frively team to discuss what a fully managed Frively website could do for your business instead. There is no obligation to do anything else.
Why does my website need an audit if it looks good?
Looking good and performing well are two entirely different things. A website can appear professional and still be completely invisible to Google beyond your own business name - missing entire categories of searches your ideal customers are making every day. A website audit reveals the performance gaps that are invisible to the naked eye but very visible in your lead generation results.
What is Pulse and how does it work?
Pulse is Frively's proprietary website audit tool, built specifically for local service businesses. It aggregates data across four key performance areas - technical health, site structure, keyword rankings, and AI search visibility - and presents the findings in a clear, jargon-free report. Most automated audit tools produce long lists of technical errors. Pulse produces a clear picture of where your business stands and what to do about it.
Can I share my audit report with my existing web designer?
es - and we encourage it. Your audit report is yours to use however you like. It contains specific, actionable findings that any competent web designer should be able to address. If your existing designer is unable or unwilling to act on the findings, that in itself tells you something important about your current setup.
Is the website audit only for businesses considering switching to Frively?
Not at all. The free website audit is genuinely useful for any small or medium-sized local service business that wants to understand how their website is performing. Many business owners receive their audit report, take the findings to their existing web designer, and make meaningful improvements without ever becoming a Frively client. We offer the audit because we believe every small business deserves to know the truth about their website - regardless of what they do next.

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