Appointment Booking Websites for Dentists

An appointment booking website for dentists is built to turn local search traffic into real patient enquiries and booked appointments. The focus is on clear treatment information, simple booking pathways, and fast contact options so patients can choose a service, trust what they see, and take the next step without friction.

More information

What the service covers

A booking-led dental website is designed around patient actions first, with a structure that supports both visibility and conversions. You can expect:

A clear site structure that guides patients to book, call, or request a callback.
Treatment and service pages written and laid out for clarity and decision-making.
Online booking integration or prominent booking links (using your existing booking system where possible).
Mobile-first layouts for quick booking on the go.
Contact options that reduce drop-off: click-to-call, forms, maps, and opening hours.
Trust-building content blocks such as reviews, clinician profiles, accreditations, and FAQs.
Basic on-page SEO foundations for local search, plus clean URLs and metadata.
Conversion tracking so you can see what drives calls, forms, and bookings.

Who this is best for

This service suits dental practices that rely on a steady flow of new and returning patients and want fewer missed enquiries. It is a good fit if your current website looks fine but does not generate enough bookings, or if patients regularly call with basic questions because key information is hard to find. It also works well when you are adding new treatments and need dedicated pages that convert.

How the build is delivered

The process starts with a simple discovery to confirm your key treatments, booking journey, service area, and the actions that matter most. Next, the site is planned around patient intent, then designed and built with clear calls to action and easy navigation. Before launch, everything is tested on mobile and desktop to make sure booking, forms, and tracking work reliably.

After launch: measurement and ongoing value

Once the website is live, you have a clear baseline for performance through booking and enquiry tracking. You can then improve results over time by refining high-value pages, strengthening internal linking, and updating treatment content based on what patients actually search for. This helps the site stay useful, accurate, and conversion-focused as your services evolve.

Client Reviews

5.0

Based on 4 reviews

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Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
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Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
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Sally Priscott - Honeys - Taunton
100% more new clients, hundreds of monthly online bookings, and an online presence better than at anytime in the last 25 years. Frively is brilliant! And they do it all for me.
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Tracy Essam (The Pamper Suite)
Since moving to Frively our web traffic has increased 10x. We doubled new clients rates and online bookings have gone through the roof!

Frequently Asked Questions

Can you connect the website to our existing online booking system?

Yes. The website can link to your current booking platform or embed booking where the provider allows it. The aim is to make booking obvious and quick from any key page.

What if we do not offer online booking yet?

You can still capture appointments through a structured callback request or enquiry form. The website can be set up so patients choose a treatment and preferred time window, which reduces back-and-forth for your team.

How will we know the website is generating bookings and enquiries?

Conversion tracking can be set up for form submissions, click-to-call taps, and booking link clicks. You will be able to see which pages and channels contribute to real enquiries, not just visits.

Do you create treatment pages for services like implants, Invisalign, or hygiene?

Yes. Treatment pages are built to explain who it is for, what happens, typical outcomes, and the next step to book. This helps patients self-qualify and reduces low-intent enquiries.

Can you improve an existing dental website instead of starting from scratch?

Often, yes. If the platform and structure allow it, the site can be reorganised around booking journeys and upgraded with clearer calls to action and stronger treatment pages. If the current setup limits speed, tracking, or editing, a rebuild may be the more reliable route.