Website Design for Cosmetic Dentists

Website design for cosmetic dentists focused on one goal: turning website visitors into patient enquiries. Your site is structured to showcase cosmetic treatments clearly, build confidence fast, and make it easy for people to request a consultation from mobile or desktop.

More information

What this service delivers

A conversion-focused website built around how patients choose a cosmetic dentist. It is designed to answer common questions quickly, reduce hesitation, and guide visitors towards a clear next step.

Treatment-led page structure for services like whitening, veneers and smile makeovers
Clear calls to action to drive calls and consultation enquiries
Patient-first messaging that explains outcomes, process and suitability in plain English
Trust signals built in, such as reviews, before-and-after galleries, FAQs and credentials
Mobile-first design with fast load times and accessible layouts
Local SEO fundamentals: location-focused content, metadata and on-page optimisation
Enquiry capture: forms, click-to-call, and booking links or integrations where available
Tracking setup for key actions so you can measure enquiries, not just visits

Who this is best for

This service suits cosmetic dental clinics that rely on a steady flow of consultation requests and want their website to do more than look good.

Your current site feels dated, slow, or hard to use on mobile
You offer high-value cosmetic treatments but the website does not explain them clearly
You are getting traffic but not enough calls or form enquiries
You want a simpler patient journey from Google search to consultation request
You need a site you can confidently send people to after social posts, ads or referrals

How the website build works

The build is delivered in clear stages, with simple decisions and practical feedback points.

Discovery and goals: treatments, target areas, ideal patient actions, and what needs to be prioritised.
Structure and content plan: sitemap and page outlines that match real search intent.
Design and build: page design, development, mobile optimisation, and conversion elements.
Review and refinement: structured feedback rounds to finalise content and layout.
Launch and tracking: go-live checks, analytics, and enquiry tracking for calls and forms.

After launch: keeping the site working

Once live, you should have clarity on what is performing and what to improve next.

Guidance on next-step SEO and content improvements to increase visibility for treatments
Ongoing optimisation options to improve conversion rates and enquiry quality
Support for adding new treatments, galleries, or seasonal offers as your services evolve.

Client Reviews

5.0

Based on 4 reviews

R
Rebekah Todd (Todd Hairdressing)
Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
B
Beverley Kipling (Directors Cut)
The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
S
Sally Priscott - Honeys - Taunton
100% more new clients, hundreds of monthly online bookings, and an online presence better than at anytime in the last 25 years. Frively is brilliant! And they do it all for me.
T
Tracy Essam (The Pamper Suite)
Since moving to Frively our web traffic has increased 10x. We doubled new clients rates and online bookings have gone through the roof!

Frequently Asked Questions

How is this different from a standard dental website?

It is built around cosmetic treatment intent, not general practice browsing. The structure, content and calls to action are designed to increase consultation enquiries for high-value treatments.

Can you help with the copy for treatments like veneers and whitening?

Yes. You can provide existing content, or the site can be produced with clear, patient-friendly copy that explains the process, outcomes and suitability. Any required approvals stay with you.

Will the website help us show up in local Google searches?

The build includes on-page SEO essentials, location targeting and a structure that supports local visibility. Ongoing SEO work can be added if you want to compete more aggressively for priority treatment searches.

Can we include before-and-after photos and reviews?

Yes. The site can include galleries, testimonials and review highlights in a way that supports trust and conversions. You remain responsible for using imagery and claims in line with relevant guidance and consent.

What do you need from us to get started?

Access to your current site and domain (if you have one), your service list, target areas, and any existing brand assets. If you have photos, reviews or treatment notes, those help speed up content creation.