Websites for Dentists

Dental Website Redesigns

A dental website redesign updates your existing practice site so it looks modern, loads quickly, and guides patients towards booking. The focus is on clearer treatment information, stronger trust signals, and a simpler journey from search to enquiry or appointment.

More information

What a dental website redesign covers

A full redesign improves both how your site looks and how it performs for real patient journeys. Typical deliverables include:

  • A refreshed design that feels clinical, credible and consistent across pages
  • Improved navigation and page structure around key treatments and patient needs
  • Clear calls to action for booking, calling, and enquiries on mobile and desktop
  • Rewritten or reorganised content to reduce confusion and answer common questions
  • Stronger trust signals (reviews, accreditations, clinician info, before and after galleries where appropriate)
  • Faster page speed and better mobile usability
  • Local SEO foundations, including location targeting and on-page optimisation
  • Conversion focused contact options (forms, click to call, map, opening times)
  • GDPR friendly form handling and clear cookie and privacy messaging

When this service is a good fit

This is most useful if your practice website:

  • Looks dated or feels out of step with the standard patients expect
  • Gets traffic but does not generate enough calls, form fills, or bookings
  • Is hard to update, slow on mobile, or confusing to navigate
  • Does not clearly explain treatments, pricing approach, or what happens next
  • Is being outranked locally by nearby practices for key searches

How the redesign works

The process is designed to be straightforward and low effort for a busy practice team.

  1. Review and goals: assess current site performance, key treatments, and what matters most (new patient enquiries, specific services, or better quality leads).
  2. Structure and content plan: map pages and patient journeys, then define what content is needed to support decisions and bookings.
  3. Design and build: create a modern layout, build key pages, and ensure mobile first usability.
  4. SEO and tracking setup: implement on-page optimisation and measurement so you can see what drives calls and enquiries.
  5. Launch and checks: go live with testing for forms, phone links, tracking, and essential technical basics.

After launch: keeping it performing

A redesign is the foundation, but results improve when you keep refining.

  • Monitor which pages generate enquiries and where patients drop off
  • Add or expand treatment pages based on demand and search trends
  • Improve conversion rates with small changes to calls to action and page layouts
  • Keep local SEO signals consistent across pages and contact details

Client Reviews

5.0

Based on 4 reviews

  • R

    Rebekah Todd (Todd Hairdressing)

    Our website is fast, looks great and we get more new business than ever. Our Google and AI keywords are driving more bookings and enquiries. The team at Frively are super responsive. Any changes or updates are normally dealt with very promptly and I love that there are no unexpected bills. We also get really good advise. Excellent service thank you.
  • B

    Beverley Kipling (Directors Cut)

    The Frively team are brilliant! My business is stronger that it has been in all of its 25 years. New clients at an all time high. More online enquiries. In a very short time we went from being nowhere on Google to getting new business every day.
  • S

    Sally Priscott - Honeys - Taunton

    100% more new clients, hundreds of monthly online bookings, and an online presence better than at anytime in the last 25 years. Frively is brilliant! And they do it all for me.
  • T

    Tracy Essam (The Pamper Suite)

    Since moving to Frively our web traffic has increased 10x. We doubled new clients rates and online bookings have gone through the roof!

Frequently Asked Questions

Do I need a full redesign or just small updates?
If the site is slow, hard to navigate, or not converting, small edits usually will not fix the underlying issues. A redesign is best when you need a clearer structure, modern layout, and improved booking journey.
Will the redesign help my practice get more enquiries and bookings?
Yes, the work focuses on improving patient journeys, clarity, and calls to action, which directly affects conversions. It also strengthens on-page local SEO, which can improve visibility for relevant searches over time.
Can you keep our existing domain, content, and branding?
Yes, a redesign typically keeps your domain and can reuse existing content where it is accurate and helpful. Branding can be retained and refined so the site feels consistent but more modern and trustworthy.
Will the website work on mobiles and load faster?
Yes, mobile usability and speed are core priorities because most patients browse and contact practices on their phone. The build is structured to reduce friction, improve readability, and make booking actions easy to find.
What happens to SEO when the new site goes live?
Key pages and URLs are planned carefully to avoid losing valuable rankings. Where changes are needed, redirects and on-page optimisation are used so search engines and patients can find the right pages.